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3 minute read
The Brief: Audinate announced the launch of Iris, a new AV platform designed to streamline cloud-connected camera control and simplify production workflows. The platform converts nearly any PTZ camera into a remotely operated, software-connected device, reducing reliance on on-site crews and hardware control systems.
Iris introduces browser-based management, AI-driven automation, and broad compatibility with over 300 camera models, including integrated support through firmware updates for multiple manufacturers. The platform enables centralized oversight, real-time collaboration, and scalable operations across locations. Its pricing model includes a free tier for single-camera use and expands according to production size, making professional-grade capabilities accessible to varied users.
Explore full details of the announcement about Audinate’s launch of Iris at audinate.com.
Source: AudinateAudinate Introduces Iris for Cloud Connected Camera Control
Analyst Perspective: The transition to cloud-focused workflows is evident in Iris, which reduces operational strain across distributed setups. Audinate is moving further into workflow-oriented solutions, expanding its scope beyond transport technologies to meet current production needs.
With everything managed in one place, the platform clears up the usual control headaches and adds automation that works smoothly across different camera brands. This makes Iris valuable for teams trying to lessen dependence on hardware-heavy systems and unpredictable on-site staffing. Partner cameras equipped with direct-to-cloud firmware integration add further support to existing device investments.
As more teams shift to hybrid production setups, it’s clearer than ever that they need a control system that works smoothly across locations and skill levels. Iris steps into that role by focusing on easy remote access, straightforward operation, and flexible integration.
Source: AudinateA Platform Designed for Cross-Brand, Remote Camera Operation
Iris simplifies production control in a way that feels long overdue.
You get one browser interface that works with hundreds of camera models, so teams can stop relying on hardware controllers or brand-locked tools. The desktop utility bridges the gap for cameras without native Iris support, letting them operate remotely with no added hardware.
Whether cameras are spread across buildings or across cities, teams can manage everything without losing visibility. This approach makes existing gear more useful and helps teams maintain clean, consistent workflows.
For organizations tired of stitching together multiple systems, Iris offers a cleaner, more unified path forward.
AI-Driven Features for Streamlined Production Workflows
Iris is designed to take the grunt work out of production. Its AI features track subjects, adjust framing, and perform the tasks that usually demand a full-time operator. This keeps visuals consistent and high-quality, even when crews are small.
The platform is simple enough for beginners, yet powerful enough for seasoned professionals. Schools, churches, and corporate groups using volunteers or remote teams benefit from smoother, more reliable productions.
Through automating repetitive camera work, Iris lets operators focus on the creative side of the project—framing the story, enhancing engagement, and ensuring each shot looks its best. Therefore, production becomes less about labor and more about craft.
Direct-to-Cloud Connectivity Through Manufacturer Integration
A key part of the launch includes partnerships with numerous PTZ camera manufacturers offering firmware-level Iris integration. This eliminates extra configuration steps and streamlines deployment for organizations upgrading their workflows.
Cameras equipped with this capability can immediately link to the cloud, giving teams instant access to controls without relying on additional hardware interfaces. The supported manufacturers cover everything from entry-level to professional cameras, so organizations of all sizes can take advantage. Mixed camera inventories aren’t a problem either as teams can control everything through one unified interface.
Direct-to-cloud integration empowers teams with increased agility, enabling swift setup, minimal on-site effort, and dependable remote management across multiple facilities.
A Strategic Expansion Into Cloud-First Production Control
Iris puts Audinate right where productions happen, complementing its expertise in AV networks with a platform designed for the day-to-day challenges teams face: fragmented control systems, dependence on on-site operators, and equipment limitations that slow down production cycles.
Through offering a control layer that spans camera brands and models, the solution appeals to environments where mixed inventories are common and replacement cycles are gradual. The addition of AI-driven tools and direct-to-cloud connectivity further positions the platform as a way to streamline tasks that often consume time and attention.
Customers likely to benefit include educational institutions, worship spaces, corporate teams, and media groups that manage recurring events with limited staff.
While adopting a cloud-centric workflow may introduce considerations around network reliability and access management, these issues can be mitigated through clear deployment planning and the platform’s ability to centralize oversight. The flexibility of Iris creates an opportunity for organizations to modernize production practices without overhauling existing equipment, making it a practical step toward more scalable and predictable operations.
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