The Brief: Crestron introduced the DM NVX 370 Series and its first in-house DM NVX System-on-Chip (SoC).
The new hardware adds USB-C connectivity for video, USB data, and up to 100 watts of device charging through one cable, alongside HDMI inputs. Meanwhile, the custom silicon supports 4K60 4:4:4 video, native audio, and continuous 24/7 operation, with 30% greater power efficiency than off-the-shelf chipsets, as described by Crestron. Firmware updates can add capabilities without hardware replacement.
Crestron designed the 370 Series for professional AV-over-IP deployments across modern buildings and campuses. Futuresource forecasts global shipments of 1G–2.5G AV-over-IP encoders and decoders to double from 2024 to 2029.
Learn full details of the announcement about DM NVX 370 Series and custom silicon at crestron.com.
Analyst Perspective: Crestron's decision to develop its own silicon gives the company greater control over how its AV products evolve. Hardware and chip development can progress around the same product roadmap, allowing engineers to tailor capabilities to professional AV requirements. This creates a closer connection between component design and the needs of integrators who deploy and maintain these systems.
The strategy also gives Crestron more control over product improvements throughout an installation's lifecycle. Firmware can introduce additional capabilities without automatically requiring hardware replacement, which matters for organizations that expect their AV investments to remain useful for years. Customers can benefit from new functionality without necessarily replacing their existing equipment.
There is also a long-term product development advantage. Custom silicon gives Crestron a technical foundation that it can develop according to its own priorities, with potential benefits for efficiency, functionality, and lifecycle management. Its value will depend on how consistently future updates translate those engineering advantages into improvements that customers can use across their deployments.
The DM NVX 370 Series responds to the growing use of USB-C in meeting rooms and shared spaces. The hardware carries video and USB data while delivering up to 100 watts of power through one cable. This allows a compatible laptop to connect to the room's AV system and receive power without separate cables for each function.
Crestron also retains HDMI inputs, so integrators can accommodate different source devices and existing room designs. That combination matters in environments where users bring their own equipment, and organizations need to support several connection types across their facilities.
For end users, the design offers a more direct way to connect a device before a presentation or meeting. Integrators can also account for USB-C and HDMI when they plan installations for collaboration, training, and shared-content activities. Compatibility remains important, however, because the available functions depend on the connected device and its capabilities.
The DM NVX 370 Series introduces Crestron's first in-house System-on-Chip, developed specifically for professional AV environments. The silicon supports 4K60 4:4:4 video, native audio, and continuous 24/7 operation. Crestron also reports 30% greater power efficiency than off-the-shelf chipsets, an improvement attributed to its purpose-built design.
Internal development gives Crestron direct control over the chip's roadmap. Its engineers can tailor the silicon to the requirements of the DM NVX platform and introduce supported capabilities through firmware updates. Consequently, customers may gain new functions without replacing installed hardware each time the software evolves.
This arrangement also gives Crestron more control over how its hardware and software develop together. Instead of relying solely on general-purpose components designed for multiple industries, the company can develop silicon around professional AV requirements. For installations that operate continuously, power efficiency, native audio support, and ongoing software development all matter when organizations consider the long-term value of their systems.
Crestron describes DM NVX as a platform that connects video distribution with ongoing product development and network infrastructure. Its technology sends content from sources to screens across professional environments, and firmware updates can introduce additional capabilities. The latest products support deployments across modern buildings and campuses, including systems that serve more than one room or application.
Market forecasts provide context for this development. Futuresource's AV-over-IP 2025 report projects that global shipments of 1G–2.5G AV-over-IP encoders and decoders will double between 2024 and 2029. Leisure and hospitality offer examples of environments where networked video supports digital signage, communications, and live events.
The DM NVX 370 Series and custom SoC are now available. Their introduction gives integrators additional hardware options within Crestron's established platform as organizations incorporate networked AV into building systems. Customers can consider the new products for current requirements, with their long-term suitability depending on deployment needs and the capabilities each installation requires.
Crestron's latest DM NVX products extend its existing AV-over-IP portfolio through improved connectivity and internally developed silicon.
This move fits a business that serves professional environments where reliable video distribution, continuous operation, and long equipment lifecycles influence purchasing decisions.
Organizations managing offices, campuses, hospitality venues, and event spaces may benefit from simpler device connections and firmware-based improvements.
Customers must verify device compatibility, power requirements, network readiness, and integration with existing AV systems. USB-C capabilities depend on the connected equipment, while campus deployments require careful planning for network performance and operational needs.
Integrators can address these requirements through early system validation and testing before installation.
Crestron's ownership of the SoC gives it greater control over hardware development and future capabilities. The long-term value will depend on the quality and frequency of firmware improvements, continued product support, and how effectively Crestron incorporates customer requirements into future releases.
If the company sustains that development, DM NVX could offer organizations a more adaptable foundation for professional AV systems, with less need for hardware replacement whenever Crestron introduces supported capabilities.
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