The Brief: Google has unveiled Google AI Ultra for Business, a new premium add-on plan for Workspace customers seeking access to its most advanced AI models and tools. Available to Business and Enterprise editions, the offering provides expanded capabilities in video creation, coding, research, and IT control. Features include tools like Flow for AI-assisted video production, Whisk for rapid image and video generation, and expanded access to the Gemini app and NotebookLM. This plan is targeted at developers, creatives, and researchers requiring higher AI performance to meet complex challenges while offering central IT management and enterprise-grade protections.
Read full details of the announcement about Google AI Ultra for Business at workspace.google.com.
Analyst Perspective: Google AI Ultra for Business introduces a premium Workspace add-on designed to meet the growing demand for specialized AI capabilities across creative, research, and development teams. The plan provides users with access to Google’s highest-tier AI models, enhanced features, and increased usage limits. With the inclusion of advanced tools like Flow, Whisk, and Project Mariner, the offering supports accelerated content creation and deeper research workflows. Integration into the Gemini app also unlocks more advanced functionality, such as Deep Research and Deep Think for complex coding and reasoning tasks.
In addition, Google AI Ultra for Business emphasizes IT oversight. Admins can manage deployment through the existing Workspace Admin Console, allowing granular access control for tools and data. This move signals Google’s continued effort to support enterprises that need to go beyond general productivity and embrace AI for high-impact work. Given its alignment with Google’s broader AI strategy, this offering deepens the Workspace portfolio while maintaining enterprise-grade data governance standards.
Google AI Ultra for Business is designed to support teams that require greater speed, flexibility, and depth in their work. Through access to advanced AI tools such as Flow and Whisk, creative teams can generate high-quality video and visual content more quickly, streamlining production cycles and reducing manual effort. With Veo 3 now integrated into the Gemini app, teams can turn text, images, or video prompts into 1080p video content, supporting use cases from marketing to training. These tools help accelerate output while maintaining creative consistency across projects. Through reducing the time needed to go from idea to execution, Google AI Ultra for Business enables teams to focus on strategy and innovation rather than repetitive tasks.
The new add-on unlocks enhanced features and higher usage limits for Google’s most capable AI models, supporting complex coding and research needs. Developers can use the Gemini app for code generation, unit testing, and automation, with expanded access to Gemini 2.5 Pro and upcoming Deep Think capabilities. For research teams, Deep Research enables quick topic exploration, automatically creating multi-source reports with rich insights. Creative professionals benefit from tools like Whisk Animate, which turns static images into short videos using Veo 2. These tools address diverse workflows while offering faster turnaround times. The solution supports varied input types and complex queries, making it suitable for innovation-focused teams across industries.
Google AI Ultra for Business ensures that organizations maintain control over advanced AI deployments through the Workspace Admin Console. IT teams can manage access centrally, set permissions, and monitor usage in line with organizational policies. Tools like Flow, Whisk, and Project Mariner can be enabled or restricted separately, allowing IT to evaluate individual services based on their terms of use. The platform extends Google’s enterprise-grade data protections to these new tools, maintaining compliance standards already familiar to Workspace administrators. This approach allows businesses to balance innovation with oversight, making AI capabilities available to specialized teams without compromising governance, security, or data integrity.
Google AI Ultra for Business reinforces Google’s strategy of evolving Workspace from a collaboration platform into a hub for advanced AI-driven work. It brings together a suite of specialized tools for teams that require deeper capabilities—whether in video production, research, or development. These additions respond directly to the growing demand from enterprises for faster, more scalable, and controlled AI tools.
The offering fills a gap in Google’s portfolio by enabling technical and creative teams to go beyond daily workflows and execute high-impact projects efficiently. At the same time, centralized IT management ensures that governance and compliance remain intact, which is critical for large organizations. However, onboarding new services like Flow and Project Mariner could present policy alignment and training challenges. Organizations that address these upfront—by assessing terms of use and upskilling users—will gain the most from the platform. As AI maturity grows across teams, Google AI Ultra for Business positions Workspace to remain competitive and future-ready.