The Brief: HP and Google have made HP Dimension with Google Beam available to customers in the U.S., Canada, the UK, France, Germany, and Japan. The collaboration technology uses 3D rendering, a large display, camera technology, and spatial audio to create a more lifelike remote meeting experience without requiring users to wear additional devices.
Google research cited by HP found 28% higher information recall and 14% more time spent looking at another participant’s face compared with traditional video calls. Researchers also observed 39% more nonverbal behavior, while more than 87% of participants in an internal Google pilot reported a better experience across presence, attentiveness, nonverbal communication, and personal connection. Bain & Company has also trialed the system for recruitment conversations.
Learn full details of the announcement about HP Dimension with Google Beam at hp.com.
Analyst Perspective: HP’s update gives its collaboration portfolio a distinct use case: conversations where interpersonal cues carry substantial weight. The product is not a replacement for everyday video meetings but gives organizations another format for interactions involving trust, coaching, recruitment, complex problem-solving, and strategic discussions.
Not every workplace meeting needs this kind of technology since standard video calls work well for routine updates and regular check-ins. HP Dimension with Google Beam is intended for conversations where seeing more of another person’s physical presence and having more natural eye contact may help participants engage with the discussion.
Early customer feedback also helps show where the system could be useful. Bain and Company tested it for recruitment conversations, while other early users saw potential in management, creative work, and financial discussions. This puts the technology within specific business situations instead of treating 3D communication as a solution for every type of meeting.
The latest availability brings HP Dimension with Google Beam to six countries across North America, Europe, and Asia. The geographic reach gives organizations in different business environments access to the same type of 3D communication experience and creates more opportunities for workplace use.
HP and Google created the system to help people feel more present during conversations, even when they are in different locations. It is meant to complement the video conferencing tools organizations already use, giving them another option for meetings where a stronger sense of connection could be useful.
The technology is designed for conversations where human interaction carries particular importance, including client meetings that involve trust, complex problem-solving, mentoring, recruiting, and strategic discussions. In these situations, seeing more of a person’s facial expressions, gestures, and other nonverbal cues can add information that may be harder to capture through a standard video call.
Research cited by HP provides several measures of how participants interacted through HP Dimension with Google Beam. Google researchers observed 39% more nonverbal behavior than in traditional video calls, including additional hand gestures, head movements, and eyebrow movements. Participants also recalled 28% more information after a conversation and spent 14% more time looking at the other person’s face.
An internal Google pilot produced another data point, with more than 87% of participants reporting that their HP Dimension with Google Beam meetings were better than traditional video conferencing across measures that included presence, attentiveness, nonverbal communication, and personal connection.
These findings give the product proposition measurable dimensions. Instead of relying solely on descriptions of immersion, HP can point to observed differences in participant behavior and reported meeting experiences when discussing the technology.
The release identifies several enterprise situations where HP Dimension with Google Beam may have particular relevance. Client discussions can involve trust and relationship building, while mentoring conversations can depend on subtle interpersonal cues. Recruiting provides another example, with Bain and Company using the system for candidate interviews.
Bain’s pilot experience centered on interviewers’ ability to assess candidates, with participants reporting greater confidence and a clearer view of body language and eye contact. This use case is distinct from routine team meetings because the quality of interpersonal observation can influence how an interviewer experiences a conversation.
Other examples include creative collaboration, strategic working sessions, and complex problem-solving. These scenarios suggest that HP Dimension with Google Beam is intended for selected interactions where richer visual communication can contribute to how participants engage with one another.
HP Dimension with Google Beam fits into a collaboration portfolio that already serves routine communication needs, while addressing interactions where conventional video can leave participants with less visual and interpersonal information.
The technology may be particularly relevant to organizations that regularly conduct recruitment interviews, executive meetings, client engagements, mentoring sessions, or other conversations where interpersonal cues carry significant weight.
The main consideration is determining which meetings justify an immersive 3D environment. Organizations will need to identify situations where richer presence provides enough value to warrant using a specialized system.
Customer education and demonstrations can help teams recognize appropriate use cases, particularly because the experience is difficult to evaluate through feature lists alone.
Making the technology available in six markets gives HP more opportunities to see how organizations use it in real workplace settings and what other applications may emerge. Its next stage will depend in part on how customers incorporate it into their existing meeting practices and which types of conversations benefit most from the experience.
Continued feedback from customers can also help HP determine where Dimension provides the greatest value and what improvements may be needed as more organizations begin using it.
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