The Brief: Integrated Systems Europe (ISE) 2025 concluded in Barcelona, setting new benchmarks for success in the AV and systems integration industry. The event drew record-breaking attendance, showcasing innovative technologies across diverse applications, including the highly anticipated Esports and Robotics Arenas. Featuring 1,605 exhibitors and immersive keynote sessions, ISE 2025 cemented its reputation as a global hub for innovation.
Additionally, the Collab Collective played a vital role in highlighting key developments during the event. Through strategically created video content and social media updates, we spotlighted new product alerts and innovations from technology vendors, offering IT decision-makers a closer look at the event’s impact.
Read full details of the announcement about the conclusion of ISE 2025 at iseurope.org.
ISE 2025, the world’s premier event for the audiovisual and systems integration professionals, concluded in Barcelona with unprecedented success. The event serves as a cornerstone for collaboration, innovation, and networking, bringing together industry leaders, technology innovators, and decision-makers to shape the future of AV and integrated systems.
This year’s event introduced several new attractions, including Hall 8.1, a dedicated space for emerging technologies, and dynamic showcases like the Esports Arena and Robotics and Drone Arena, which captivated attendees with live demonstrations and cutting-edge innovations. Keynote sessions by industry visionaries, such as Brian Solis and Quayola, explored transformative trends, drawing record-breaking audiences.
Exhibitors revealed groundbreaking advancements in AI, immersive experiences, and hybrid collaboration tools, solidifying ISE’s position as a launchpad for the latest technologies. The Discovery Zone further spotlighted startups and their contributions to the evolving landscape.
The Collab Collective enhanced the experience by bridging the gap between technology vendors, IT decision-makers, and end users through engaging interviews and social media updates. Spotlighting industry leaders and innovations, the Collab Collective provided valuable insights and facilitated meaningful discussions about the future of collaboration and AV solutions.
ISE 2025 broke attendance records, hosting 85,351 unique verified visitors from 168 countries, which is a 15.5% increase from 2024. The event saw 185,700 visits across its four days, with 49,981 attendees on the opening day alone—16.1% higher than ISE 2024.
The exhibition floor was the largest in ISE’s history, spanning 92,000 square meters and hosting 1,605 exhibitors. Attendance from the DACH region rose by 7%, reflecting the growing global interest in the event.
With 110,540 registrations and participation levels at an all-time high, ISE 2025 reaffirmed its status as the premier global event for the AV and systems integration industry, setting the stage for further growth and innovation in the years ahead.
ISE 2025 delivered a dynamic and immersive experience, highlighting the latest trends and innovations in AV and systems integration. Attendees were treated to a vibrant showcase of groundbreaking technologies and forward-thinking concepts designed to shape the future of the industry.
Keynote sessions featuring thought leaders like Brian Solis and Quayola were standout moments, drawing capacity crowds eager to explore transformative ideas in AI, digital creativity, and connected spaces. The conference program, co-curated by AVIXA, CEDIA, and ISE, introduced Track sessions that delved into industry megatrends, offering attendees deep insights into emerging opportunities and challenges.
Hall 8.1 became a hub of activity, presenting a perfect mix of industry leaders and innovators. The Esports Arena captured attention with exhilarating gaming competitions, while the Robotics and Drone Arena showcased cutting-edge advancements in automation and technology. Attendees also explored the Discovery Zone, which highlighted emerging companies and their technologies.
The guided show floor tours provided attendees with curated insights into new products, technologies, and emerging trends, enriching their understanding of the evolving landscape.
At ISE 2025, the Collab Collective’s video series, Direct from the Expo, became a vital platform for amplifying the voices shaping the AV and systems integration industry. The series featured exclusive interviews with thought leaders and executives, delivering timely insights into transformative technologies and trends. Through social media, these interviews connected industry professionals worldwide, accompanied by New Product Alerts that highlighted cutting-edge innovations.
One standout episode featured Mark Ewing, Product Management Director at Google Meet Hardware and Voice, discussing the evolution of AI in collaboration. Ewing shed light on Gemini AI, which powers real-time translations and adaptive audio, and Google’s partnerships with Logitech and Poly to enhance hardware solutions.
Another episode brought Sam Sabet, CTO of Shure, into focus. His discussion centered on the critical role of pristine audio in AI-driven collaboration, introducing Shure’s IntelliMix™ Room Kits and expanded Microflex® portfolio, which elevate meeting room experiences.
Jason Moss and Chris Jaynes from Q-SYS joined the series to discuss their integration into Acuity Brands. Their insights emphasized intelligent spaces, AV & IT convergence, and the often-overlooked areas that impact productivity and engagement.
The episode with Greg Baribault of HP highlighted HP | Poly’s modular meeting room solutions, powered by AI-driven tools like DirectorAI and VoiceScoreAI, which redefine hybrid meeting experiences.
Direct from the Expo brought invaluable perspectives to technology vendors, IT decision-makers, and end users, bridging the gap between innovation and application while showcasing products poised to transform the industry.
ISE 2025 underscored the AV industry’s trajectory toward more intelligent, flexible, and user-centric solutions. Companies like Google, Shure, Q-SYS, and HP | Poly showcased how their evolving portfolios address pain points such as inefficient hybrid meeting setups, poor audio quality, and limited device compatibility. These innovations cater to diverse customer needs, from enterprise clients to small businesses seeking scalable solutions.
Challenges such as integration complexities and cost barriers remain, but solutions like cloud-based management platforms and modular designs offer promising pathways to overcome them. Through fostering collaboration and showcasing transformative technologies, ISE 2025 has positioned itself as a vital platform for shaping the future of AV and systems integration, offering endless opportunities to innovate and thrive.