The Brief: Logitech has introduced its first global Ctrl Tomorrow Study, examining how control over technology relates to people's mood, wellbeing, productivity, and potential.
Burson conducted the research in May and June 2026 and surveyed more than 9,400 people across nine countries, which included a separate survey of 1,350 IT decision-makers. The findings show that 77% of respondents believe people who feel more in control of their technology get more out of life.
Logitech also introduced the Ctrl Score, a benchmark that measures technology control through intentional device selection, confidence with new tools, and perceptions of technology's potential. The research examines differences in technology attitudes across markets and identifies physical hardware as an important factor in users' sense of control.
Discover full details of the announcement about Logitech Ctrl Tomorrow Study at news.logitech.com.
Analyst Perspective: Technology investments often receive attention for their capabilities, efficiency gains, and potential to automate work. The Logitech Ctrl Tomorrow Study introduces another consideration: whether people feel capable of directing the tools they use, which is important because access to advanced technology does not automatically translate into a better experience.
The Ctrl Score gives Logitech a way to discuss this relationship through user behavior, confidence, and perceived potential. These dimensions connect technology selection with the experience of using it, offering organizations a framework for examining how their employees interact with digital tools.
The findings also help Logitech connect its hardware portfolio to outcomes beyond technical specifications. If physical controls contribute to people's confidence, the design of everyday interactions becomes as important to consider as computing power and software capabilities. This insight extends the study's relevance to workplace technology, personal computing, and AI-enabled environments, where people must feel at ease directing increasingly capable tools.
Logitech developed the Ctrl Score to measure how people relate to their technology and identify opportunities to improve that relationship.
The benchmark focuses on intentional device choices and maintenance, confidence and receptiveness to new tools, and perceptions of technology as either an enabler or a constraint on personal potential. By bringing these dimensions together, it considers both the practical factors that guide technology use and the emotional perceptions that shape it.he benchmark examines three dimensions: intentionality in choosing and maintaining devices, confidence and openness toward new tools, and beliefs about whether technology enables or restricts personal potential. These factors combine functional decisions with emotional perceptions of technology use.
The study found that 30% of respondents reported a high degree of agency over their technology, while 10% qualified as truly in command. The remaining 70% showed lower levels of intentionality or confidence. Logitech estimates that this group represents approximately 4.2 billion people worldwide.
The Ctrl Score quiz allows individuals to examine their own results and identify areas for improvement.
The study identifies physical interaction as an important element of how people experience technology. Nearly two-thirds of respondents said they feel most in control when using physical hardware, while 42% reported relying on physical devices more than they did five years ago. These findings offer insight into how people relate to the tools they use, even as software and AI take on more functions.
Logitech also found that 52% of respondents had used technology to accomplish something they previously considered impossible. Meanwhile, 41% said they would devote time saved through automated routine tasks to wellbeing, mental health, and work-life balance. Among respondents with lower Ctrl Scores, nearly half expressed that preference.
The findings connect technology control with both personal achievement and the way people would use time recovered through automation.
The research found substantial differences in how people view technology across the nine surveyed countries. Globally, 61% of respondents agreed that technology enables their personal potential. China recorded 80% agreement and Brazil 78%, compared with 45% in France, 55% in the United States, and 56% in Germany.
Attitudes toward technology-created opportunities also varied. India and Brazil led with 84% agreement that technology creates new opportunities instead of new pressures, while the global average reached 74%.
India also recorded the highest reported excitement about AI increasing personal capabilities, at 41%. The United States, United Kingdom, and Australia recorded 16%, 15%, and 13%, respectively. Gamers formed another distinct group: 81% said gaming builds real-world confidence, reduces anxiety, and translates into stronger workplace performance.
Logitech's Ctrl Tomorrow Study fits its established work in computer peripherals and human-computer interaction by examining how device experiences affect people's ability to use technology effectively.
The research gives the company a way to discuss hardware in terms of confidence, wellbeing, and productivity, while the Ctrl Score offers a framework for examining those outcomes.
Workplace decisions require more than a positive finding from a survey. Organizations need to know whether the evidence supports the conclusions they draw, particularly when it comes to performance. In this case, the study reveals associations between certain factors and employees’ reported experiences, but it does not prove that physical hardware or higher control scores directly improve performance.
To determine whether workplace changes actually make a difference, organizations should also examine employee feedback, accessibility, and measurable results. Logitech could help clarify the findings by sharing additional validation and showing how specific changes affect users in practice.
The study gives Logitech a useful basis for connecting its hardware expertise with the growing conversation about AI adoption. Its longer-term value will depend on whether the Ctrl Score helps people make informed choices and enables organizations to improve technology experiences in measurable ways.
As AI takes on more routine work, keeping users confident, capable, and involved will remain an important consideration in technology design.
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