The Brief: Crestron Electronics has opened a new Experience Center at its EMEA Headquarters in Mechelen, Belgium. The facility is designed to provide an immersive showcase of the company’s latest innovations in residential and commercial technology. The Mechelen center joins existing flagship locations in New York and Singapore, reflecting Crestron’s continued investment in global customer engagement and hands-on demonstrations. Visitors can explore technologies including the Crestron DM NVX® AV-over-IP platform, Crestron Home® OS, and Crestron Flex UC solutions, among others. Strategically located between Antwerp and Brussels, the center serves as a regional hub for partners, clients, and integrators across Europe, the Middle East, and Africa.
Read full details of the announcement about the new Experience Center in Belgium at crestron.com.
Analyst Perspective: Crestron’s expansion in Mechelen reinforces its focus on localized engagement and customer immersion within the EMEA region. Establishing an Experience Center at its European headquarters allows the company to better demonstrate its solutions within the context of regional market needs. The facility provides a practical environment for partners and clients to explore connected technology ecosystems, bridging the gap between conceptual innovation and applied integration.
This approach reflects a broader strategy of maintaining proximity to key markets while aligning product demonstrations with evolving customer expectations. The inclusion of both residential and commercial applications indicates an understanding of the region’s diverse technology demands. Crestron’s decision to anchor collaboration efforts in Mechelen bolsters its infrastructure across EMEA markets, supporting long-term development and consolidating its standing within the control and automation sector.
The Crestron Experience Center in Mechelen is designed to present both commercial and residential technologies within one cohesive environment. Visitors can experience live demonstrations of systems such as the DM NVX® AV-over-IP platform for high-performance video and audio distribution and the Crestron Home® OS for unified control of entertainment, lighting, and climate. The space also highlights Crestron’s intelligent video and automation solutions, showcasing how they seamlessly combine to improve collaboration and comfort. This experiential design allows guests to better understand product integration across diverse applications, emphasizing the company’s focus on practical use and end-user experience.
Located between Antwerp and Brussels, Mechelen’s accessibility strengthens Crestron’s ability to serve partners and clients across EMEA. The facility functions as both a regional hub and a collaborative workspace for dealers, designers, and customers. Complementing its product displays, the center enables interactive learning and collaborative exploration to shape future projects. This local investment underlines Crestron’s commitment to serving regional needs while maintaining its global standards for excellence. The center’s setup mirrors the approach used in New York and Singapore, reinforcing consistency across Crestron’s global demonstration strategy.
The new Experience Center integrates Crestron’s diverse product ecosystem to illustrate the future of connected environments. Technologies like Crestron Flex UC and AirMedia® wireless presentation systems are featured alongside the company’s latest advancements in automation and room scheduling. A state-of-the-art boardroom equipped with the Crestron Sightline Experience demonstrates how AV, content sharing, and control can function in synergy. Through these live setups, visitors gain a comprehensive understanding of how Crestron’s portfolio supports hybrid work, digital transformation, and advanced residential automation.
Crestron’s Mechelen Experience Center serves as an extension of its established portfolio, bringing together solutions that span workplace collaboration, AV distribution, and smart home automation. Its product ecosystem caters to both corporate and residential clients seeking integrated, scalable, and efficient environments. The facility’s strategic role goes beyond product display; it provides a setting where partners and customers can engage directly with evolving technologies that define modern connected spaces. For enterprise organizations, it demonstrates the potential of hybrid collaboration and intelligent room systems, while for homeowners, it highlights personalized control and convenience. The Experience Center ultimately reinforces Crestron’s purpose of connecting technology with people, delivering real-world applications that align with how users live and work today across the EMEA region.
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