Room-based Video Devices Market Report – Q4 2024

This report details the worldwide room-based video devices market during Q4 2024. It provides detailed statistics on meeting room endpoint systems.

The Collab Collective assembled the analysis by collecting data directly from vendors or deriving estimates using relevant information such as previous shipment reports, data from associated products, in-person briefings, and publicly available information.

The Collab Collective segments the room video conferencing market into the following product segments:

• Appliance-based solutions (formally Single Codec Systems), including Android-based Room Systems
• Personal Appliance-based solution (formally Executive Systems)
• PC-based solution (formally Reference Design Systems)
• Room BYOD (formerly BYOD Room Peripherals)

This report offers quarterly revenue and unit results, an analysis of the different product segments and historical trends, and vendor rankings for the current quarter. It also includes regional views of the data as follows:

• Worldwide
• North America
• Europe (EMEA)
• Asia Pacific (APAC)
• Caribbean & Latin America (CALA)

This report draws upon estimated or reported revenue and unit sales from Cisco, Poly, Huawei, Logitech, Neat, Jabra GN, Aver, Lenovo, Barco, Huddly, Kedacom, Yealink, and Crestron, as well as other video conferencing vendors.

Executive Summary - Analysis of Room-based Video Devices Q4 2024 Results

In Q4 2024, the Room-based Video Devices market demonstrated strong growth, with revenue reaching $965.5M. This represents a significant 15% increase from Q3 2024's $837.7M and modest 1% year-over-year growth compared to Q4 2023, indicating a return to the market's traditional seasonal strength in the year's final quarter.

The quarter was characterized by robust recovery across most product categories and regions, reversing the slight decline observed in Q3. This performance indicates both healthy seasonal patterns and sustained enterprise investment in video collaboration technology as organizations continue to optimize their hybrid work environments.

Regionally, market performance showed broad-based growth:

• EMEA experienced exceptional momentum with revenue of $316.3M, up 28% from Q3 and showing solid 6% year-over-year growth, significantly strengthening its market position.
• North America maintained its leadership with revenue reaching $352.7M, up 9% from Q3 and demonstrating impressive 18% year-over-year growth, reinforcing its position as the largest regional market.
• APAC showed recovery with revenue of $259.7M, up 7% from Q3 but down 21% year-over-year, suggesting continued volatility in this region despite the quarterly improvement.
• CALA, while still the smallest market at $36.8M, demonstrated strong growth with a 21% quarter-over-quarter increase and impressive 26% year-over-year growth, continuing its trajectory as an emerging market opportunity.

Product Segment Performance

Q4 2024 revealed a broad-based recovery across most product categories:

• Appliance-based solutions continued their momentum with revenue reaching $618.6M, up 11% from Q3 and showing solid 7% year-over-year growth. This segment maintained its dominant position at 64% of total revenue, reflecting sustained demand for integrated video conferencing systems.
• Personal Appliance-based solutions built on their Q3 recovery, reaching $22.7M, up 5% from Q3 but down 8% year-over-year. The continued quarter-over-quarter growth indicates stabilizing interest in executive-focused video solutions.
• PC-based solutions showed robust recovery with revenue increasing to $202.5M, up 21% from Q3 but down 13% year-over-year. This strong quarterly rebound suggests seasonal enterprise spending on flexible computing-based solutions.
• Room BYOD solutions demonstrated the strongest quarterly growth among all segments, with revenue rising to $121.7M, up 24% from Q3 but down 2% year-over-year. This substantial quarter-over-quarter increase signals renewed interest in flexible, adaptable solutions.

Unit shipments in Q4 2024 reached 371,308, up 16% from Q3's 320,731 and showing a modest 2% decline year-over-year. Appliance-based solutions led unit sales with 201,535 units, representing 9% growth from Q3 and demonstrating continued strong demand for integrated video conferencing systems.

Key Q4 Market Trends and Strategic Implications

The Q4 2024 market performance reflects several key trends:

1. Strong seasonal uptick across all regions and most product segments
2. Continued dominance of appliance-based solutions, now accounting for nearly two-thirds of market revenue
3. Recovery in both PC-based and BYOD solutions after Q3 pressure
4. Sustained growth momentum in North America and CALA regions
5. Recovery in EMEA after previous quarter weakness

These trends emerge as organizations finalize annual budgets and make strategic investments to enhance their collaboration infrastructure for the coming year, reinforcing the video conferencing market's traditional Q4 strength.

Q4 2024 Worldwide Room-based Video Devices Revenue, Units, and ASPs by Product Segment

Source: The Collab Collective, March 2025

Market Outlook for Video Conferencing Device Manufacturers

The video conferencing devices market in Q4 2024 presents a nuanced landscape of opportunities and challenges for manufacturers. The strong 15% quarter-over-quarter growth demonstrates both traditional seasonal strength and sustained enterprise commitment to video collaboration solutions. While the modest 1% year-over-year growth may suggest market maturation, the varied performance across segments and regions reveals continuing evolution rather than stagnation.

The Q4 performance indicates a market that has established a new equilibrium following post-pandemic adjustments, characterized by strategic product portfolio decisions and evolving customer preferences. With appliance-based solutions maintaining their position at 64% of total revenue, the market continues to favor integrated solutions while still supporting diverse product needs across different use cases and environments.

Current market conditions suggest several key considerations for vendors:

1. Balanced Portfolio Strategy: Q4 revealed renewed momentum across multiple product categories, suggesting that while appliance-based solutions remain dominant, a more balanced approach is emerging:
   • The strong recovery in PC-based (+21% Q/Q) and Room BYOD solutions (+24% Q/Q) indicates persistent demand for flexible deployment options
   • Meeting rooms of varying sizes continue to require differentiated solutions, with appliance-based systems favored for larger spaces while BYOD and PC-based solutions remain vital for smaller rooms and adaptable environments
   • Investment decisions should reflect both the continued strength in appliance-based solutions and the resilient demand for alternative deployment models, particularly in regions like North America where PC-based and BYOD solutions account for approximately 35% of revenue
2. Market Consolidation Dynamics: Q4 2024 data reinforces acceleration of strategic positioning and consolidation across the video conferencing landscape: 
   • Larger vendors are actively expanding their portfolios through internal development and potential acquisitions - Logitech entered into the all-in-one board market with the introduction of the Rally Board 65
   • Product segment shifts suggest strategic realignment by key players. This is exemplified by the numerous new entrants into the appliance-based solution market through the Microsoft MDEP program, including first-time entrants such as Shure, Owl Labs, Lenovo as well as existing vendors such as Crestron, MAXHUB, AudioCodes and others.
   • Smaller vendors may face pressure to differentiate or consider strategic partnerships. For example, camera vendor Huddly continues to be a possible target of acquisition whilst they announced the development of a video bar product.
   • Regional leaders are expanding their global presence. Yealink continues to expand in the US, and AudioCodes moves beyond its EMEA stronghold.
3. Regional Market Focus: The varying regional performance demands tailored strategies: 
   • EMEA's exceptional 28% Q/Q growth presents immediate opportunities for vendors to capitalize on renewed investment cycles
   • North America's sustained strength at 18% Y/Y growth suggests continued receptiveness to premium, feature-rich solutions
   • APAC's mixed signals (7% Q/Q growth but 21% Y/Y decline) call for cautious but strategic market approaches, potentially emphasizing cost-effective solutions with clear ROI
   • CALA's consistent growth trajectory (21% Q/Q, 26% Y/Y) reinforces its position as an attractive expansion opportunity for vendors with appropriate channel strategies
4. Innovation Priorities: As the market matures, product differentiation becomes increasingly critical:
   • AI-enhanced collaboration experiences continue to drive customer interest and potential price premiums
   • Analytics capabilities that demonstrate clear ROI and usage insights are gaining importance in purchase decisions
   • Environmental sustainability features align with broader corporate ESG initiatives
   • Interoperability improvements remain essential as organizations navigate multi-vendor and multi-platform environments
5. Seasonal Strategy Optimization: The strong Q4 performance highlights the importance of aligning product launches, promotions, and sales strategies with enterprise budget cycles: 
   • Coordinating major releases and promotions with Q4 budget flush opportunities
   • Building pipeline during traditionally softer quarters to maximize Q4 conversion
   • Developing offerings that align with fiscal year-end investment priorities
6. Ecosystem Integration: The market increasingly values solutions that integrate seamlessly with broader workplace technology ecosystems: 

• • Room booking and management integration
  • Space utilization analytics
  • IT management and monitoring capabilities
  • Integration with complementary workplace technologies

Forward Looking Market Trends

As we look ahead to 2025, several trends are likely to shape the video conferencing devices market:

1. Continued refinement of hybrid work strategies, driving investment in solutions that effectively connect distributed teams
2. Growing emphasis on AI capabilities that enhance meeting equity and productivity
3. Increasing focus on environmentally sustainable solutions aligned with corporate carbon reduction goals
4. Potential acceleration of market consolidation as competition intensifies and smaller players face margin pressure
5. Rising importance of software and services revenue to complement hardware sales

For video conferencing device manufacturers, success in this evolving landscape will require strategic clarity about target markets, differentiated value propositions, and the ability to deliver compelling innovation while maintaining operational efficiency. While the overall market shows signs of maturation, significant opportunities remain for vendors who can effectively address the evolving needs of enterprises committed to supporting collaborative work across distributed environments.

Room-based Video Devices Revenue by Endpoint Segment – Q4 2024

Source: The Collab Collective, March 2025

In-depth Analysis of Q4 Results

Tabular Presentation of Revenue and Units Results for Q4 2024

Below is a detailed breakdown of revenue and units for Q3 2024:

Regional Revenue Split – By Room Endpoint Type – Q4 2024

Source: The Collab Collective, March 2025

Regional Unit Split – By Room Endpoint Type – Q4 2024

Source: The Collab Collective, March 2025

Analysis of Room-based Video Devices Market Distribution – Q4 2024

The Q4 2024 market distribution for room-based video devices shows notable shifts from the previous quarter:

Appliance-based Solutions

Appliance-based solutions maintained their dominant position, accounting for 64% of total revenue, slightly down from 66% in Q3, but still representing the largest share by a significant margin. In terms of units, they account for 55% of shipments, down slightly from 57% in Q3. This minor adjustment suggests a stabilizing market where appliance-based solutions continue to be the preferred choice for enterprise video conferencing deployments.

PC-based Solutions

PC-based solutions strengthened their position as the second-largest revenue generator, increasing to 21% of total revenue, up from 20% in Q3. In terms of units, they grew to 17% from 16% in Q3, indicating a resurgence in demand for these versatile systems in Q4, likely driven by enterprise budget cycles and refresh projects.

Room BYOD Solutions

Room BYOD solutions saw revenue share growth to 13% of the total, up from 11% in Q3, while their unit share also increased to 27% from 24% in Q3. This shift suggests renewed interest in flexible, adaptable solutions, particularly for smaller meeting spaces and cost-sensitive deployments where BYOD options offer practical advantages.

Personal Appliance-based Solutions

Personal Appliance-based solutions maintained their position as a niche but stable segment, holding steady at approximately 2% of both revenue and units. This consistency indicates a small but dedicated market for specialized executive and personal video solutions.

The Q4 market distribution reflects a more balanced distribution across product segments compared to Q3, suggesting that while appliance-based solutions remain the cornerstone of enterise video deployments, organizations continue to implement diversified strategies that incorporate various solution types to address different use cases, room sizes, and budget considerations.

Room-based Video Devices Revenue and Units by Product Segment – Q4 2024

Source: The Collab Collective, March 2025

Average Selling Prices (ASP) – Q/Q Changes

The ASP changes from Q3 to Q4 2024 reveal important shifts in pricing dynamics across segments:

Appliance-based Solutions

Appliance-based solutions showed a modest ASP increase of 1.7%, with revenue growing by 11.4% and units increasing by 9.5%. This positive ASP trend suggests successful value-based positioning and potentially a shift toward higher-end appliance solutions as enterprises invested their year-end budgets in premium video conferencing systems.

Personal Appliance-based Solutions

Personal Appliance-based solutions recorded a strong ASP increase of 8.9%, alongside a 4.9% revenue increase despite a 3.7% decline in units. This combination of higher pricing and lower volumes indicates a shift toward higher-value, feature-rich executive systems, possibly reflecting end-of-year purchasing of premium offerings.

PC-based Solutions

PC-based solutions experienced a slight ASP decline of 1.9%, while seeing substantial growth in both revenue (21.2%) and units (23.5%). This suggests competitive pricing strategies aimed at volume growth, successfully driving significant adoption during the Q4 budget cycle.

Room BYOD Solutions

Room BYOD solutions saw an ASP decrease of 3.3%, while experiencing strong growth in both revenue (24.4%) and units (28.7%). This pattern indicates that vendors may have used competitive pricing strategies to drive substantial volume increases, particularly as organizations sought cost-effective ways to expand their collaboration spaces.

The Q4 ASP trends reflect the complex dynamics of year-end purchasing patterns, with premium segments (appliance-based and personal appliance-based) showing price strength, while more flexible solutions (PC-based and BYOD) leveraged competitive pricing to drive significant volume growth. These divergent pricing strategies across segments suggest vendors are increasingly tailoring their approaches to different market needs and seasonal opportunities.

WW ASP Changes in Relationship to Unit and Revenue Changes – Q/Q

Source: The Collab Collective, March 2025

Regional Market Contribution and Growth Analysis – Q4 2024

The Q4 2024 data reveals a broad-based regional recovery, with all regions showing positive quarter-over-quarter growth for the first time this year. This synchronized growth pattern marks a significant departure from previous quarters' mixed regional performance:

Room-based Video Devices Revenue and Units by Region – Q4 2024

Source: The Collab Collective, March 2025

1. North America (36% of global revenue)
   
   • Revenue reached $352.7M, maintaining its position as the largest regional market
   • Demonstrated strong growth of 9% quarter-over-quarter
   • Achieved impressive 18% year-over-year expansion
   • Performance indicates robust enterprise investment in video collaboration technologies
   • Suggests successful execution of refresh cycles and continued prioritization of high-quality meeting experiences
2. EMEA (33% of global revenue):
   • Revenue increased to $316.3M, strengthening its market position
   • Experienced exceptional quarter-over-quarter growth at 28%
   • Achieved solid 6% year-over-year growth
   • Substantial rebound suggests successful budget utilization in the final quarter
   • Indicates potential acceleration of previously delayed projects across diverse European markets
3. APAC (27% of global revenue):
   • Revenue reached $259.7M, showing a mixed performance
   • Recorded modest 7% quarter-over-quarter growth
   • Experienced significant 21% year-over-year decline
   • Reflects ongoing regional economic challenges and varying adoption rates
   • Quarterly improvement may signal early stabilization after several challenging periods
4. CALA (4% of global revenue):
   • Revenue grew to $36.8M, continuing its upward trajectory
   • Showed impressive 21% quarter-over-quarter growth
   • Maintained strong 26% year-over-year expansion
   • Confirms CALA's position as an emerging opportunity with significant untapped potential
   • Demonstrates consistent market development despite its smaller overall size

Room-based Video Devices Revenue by Regions – Q4 2024

* Appliance-based endpoints include Appliance-based Solutions and Personal Appliance-based Solutions. All Android-based systems are included in the appliance-based solutions segment.

Source: The Collab Collective, March 2025

The Q4 regional landscape reveals substantial redistribution of market share, with North America and EMEA gaining strength while APAC experienced relative decline. These shifts highlight the impact of regional economic conditions, enterprise spending patterns, and varying stages of video technology adoption. The fact that North America and EMEA now account for 70% of global revenue underscores the renewed importance of these established markets in driving industry growth, even as vendors continue developing strategies for emerging regions.

Regional Revenue Mix – By Product Segment Analysis Q4 2024

Understanding how product segments perform across different regions provides crucial insight into regional preferences, adoption patterns, and emerging opportunities. This analysis helps vendors tailor their go-to-market strategies, resource allocation, and product development priorities to match the unique demands of each geographic market.

Source: The Collab Collective, March 2025

he Q4 2024 data reveals distinct regional preferences across product segments:

Appliance-based Solutions

• North America accounts for 32% of segment revenue, showing a slight decrease from Q3
• EMEA represents 30% of revenue, increasing its share compared to the previous quarter
• APAC contributes 33% of revenue, maintaining a significant portion of this segment
• CALA holds steady at 4% of revenue, showing consistent engagement with integrated solutions

Personal Appliance-based Solutions

• North America dominates with 60% of segment revenue, slightly decreasing from Q3 but still representing the majority share
• EMEA accounts for 25% of revenue, increasing its relative importance in this category
• APAC's share reaches 11%, showing modest engagement with executive solutions
• CALA maintains 4% of revenue, indicating growing interest in premium personal devices

PC-based Solutions

• North America leads with 43% of segment revenue, strengthening its position from Q3
• EMEA follows closely at 37%, also increasing its share of this segment
• APAC represents 17% of revenue, showing a relative decline in this category
• CALA contributes 3% of revenue, maintaining consistent adoption

Room BYOD

• North America accounts for 43% of segment revenue, maintaining its leading position
• EMEA closely follows with 41%, showing strong adoption of flexible solutions
• APAC represents 14% of revenue, indicating lower prioritization of this segment
• CALA maintains 2% of segment revenue, reflecting focus on other solution categories

The Q4 regional revenue mix highlights several important trends:

1. EMEA's strengthening position across all segments, particularly in PC-based and personal appliance-based solutions, reflects the region's broad-based recovery and diversified approach to video collaboration.
2. North America's continued leadership in flexible solutions (PC-based and BYOD) underscores the region's preference for adaptable systems that can support various meeting environments.
3. APAC shows particular strength in appliance-based solutions but less emphasis on PC-based and BYOD categories, potentially indicating different collaboration priorities or preferences for integrated systems.
4. CALA's modest but steady presence across segments suggests developing market opportunities, with particular potential in appliance-based and personal solutions where its share equals or exceeds its overall market representation.

These regional variations in product adoption highlight the importance of tailored strategies that address local preferences, technical requirements, and purchasing behaviors rather than one-size-fits-all global approaches.

Product Segment Revenue Mix by Region

Source: The Collab Collective, March 2025

In Q4 2024, the revenue mix by product segment varied across regions, reflecting distinct market dynamics and enterprise preferences:

North America

North America maintained the most balanced product distribution among regions. While Appliance-based solutions led at 57% of regional revenue, the region showed significant investment in both PC-based solutions (24%) and Room BYOD (15%). This diversified approach reflects North America's mature market status, with organizations deploying various solution types to address different collaboration scenarios and room sizes.

EMEA (Europe, Middle East, and Africa)

EMEA's spending pattern closely resembled North America's, with Appliance-based solutions accounting for 59% of regional revenue, complemented by PC-based solutions (24%) and Room BYOD (16%). This balanced distribution suggests similar approaches to video collaboration technology deployment, with European organizations valuing both integrated systems and flexible options.

APAC (Asia-Pacific)

APAC demonstrated a strong preference for Appliance-based solutions, which dominated at 79% of regional revenue. PC-based solutions (13%) and Room BYOD (7%) played supporting roles in the region's collaboration strategy. This continued heavy weighting toward integrated systems highlights regional preference for turnkey solutions that offer simplified deployment and management.

Appliance-based solutions dominated with 79% of regional revenue, reflecting strong preference for integrated systems.

CALA (Caribbean and Latin America)

CALA's distribution showed similarities to APAC, with Appliance-based solutions leading at 71% of regional revenue, complemented by PC-based solutions at 19%. This pattern suggests that developing markets may favor integrated systems while still maintaining some diversity in their video collaboration approaches.

The Q4 product segment distribution across regions reveals critical insights about market maturity and collaboration preferences:

1. Mature markets (North America and EMEA) maintain more balanced product portfolios, with significant investment across multiple solution types to address diverse collaboration needs.
2. Developing markets (parts of APAC and CALA) show stronger preference for integrated appliance-based solutions, potentially due to simplified deployment, management, and support requirements.
3. While appliance-based solutions dominate across all regions, the varying degrees of adoption for other segments highlight important regional differences in collaboration approaches and IT infrastructure strategies.
4. The relatively consistent quarter-over-quarter distribution within each region suggests stable preference patterns that vendors can rely on for strategic planning.

Quarterly Historic Revenue of Appliance-based Solutions

The Appliance-based solutions market demonstrated strong momentum in Q4 2024, with revenue reaching $618.6M. This represents an 11% quarter-over-quarter increase from Q3 2024's $555.6M and a solid 7% year-over-year growth compared to Q4 2023. These results highlight continued enterprise investment in dedicated, high-quality video conferencing systems, reinforcing the segment's position as the cornerstone of the market.

Year-End Performance

Q4's strong performance helped bring the full-year 2024 revenue for Appliance-based solutions to approximately $2.14B, marking a noteworthy increase over 2023. This growth reflects the segment's resilience and strategic importance in enterprise collaboration strategies.

Seasonal Strength

The Q4 revenue surge aligns with traditional year-end spending patterns but exceeds typical seasonal expectations. The quarter's performance represents the highest quarterly revenue for Appliance-based solutions since Q4 2023, indicating both cyclical strength and underlying market growth.

Long-Term Trajectory

The 4Q Moving Average trendline continues its upward movement, confirming the sustainable growth trend for Appliance-based solutions. This positive trajectory stands in contrast to the more volatile patterns observed in other segments, underscoring the stability and continued demand for integrated video conferencing systems.

As organizations finalize their hybrid work models and standardize their meeting room technologies, Appliance-based solutions are benefiting from their reputation for reliability, simplified management, and consistent user experiences. The strong Q4 performance suggests that despite growing maturity in the overall video conferencing market, Appliance-based solutions remain a priority investment area for enterprises committed to supporting high-quality collaboration experiences.

Quarterly Historic Revenue of Appliance-based Solutions

Source: The Collab Collective, March 2025

Unit Shipment Trends of Room-based Video Devices

This section analyzes unit shipment trends across different product segments using a multi-quarter perspective, combined with a four-quarter (4Q) moving average trendline.

The Q4 2024 unit shipment trends reflect a market experiencing strong seasonal recovery, with all segments showing quarter-over-quarter growth. This broad-based improvement suggests healthy enterprise investment in video collaboration technologies as organizations finalized annual budgets and prepared for 2025 initiatives. Appliance-based Solutions maintained their dominant position, while other segments showed varying degrees of recovery from Q3's more mixed performance.

Appliance-based Solutions

Q4 2024 showed robust performance for Appliance-based Solutions with 201,535 units shipped. This represents a 9.5% increase from Q3 2024's 184,110 units but a modest 2.8% year-over-year increase compared to Q4 2023's 195,933 units.

Key Observations:

• The Q4 shipments exceeded the previous high point from Q4 2023, establishing a new record for quarterly unit volume in this segment.
• The consistent growth through 2024, culminating in this strong Q4 performance, indicates sustainable demand for integrated video conferencing systems as organizations standardize their meeting room technologies.
• The 4Q Moving Average trendline continues its upward trajectory, confirming the long-term growth pattern for Appliance-based Solutions despite periodic fluctuations.

Quarterly Historic Shipments of Appliance-based Solutions

Source: The Collab Collective, March 2025

Personal Appliance-based Solutions

The Personal Appliance-based Solutions segment continued its recovery in Q4 2024, with unit shipments reaching 7,890 units. This represents a 3.7% decrease from Q3 2024's 8,190 units and a 14.3% year-over-year decline compared to Q4 2023's 9,205 units.

Key Observations:

• While Q4 showed a slight sequential decline from Q3, the segment has stabilized significantly compared to the deeper troughs seen in early 2024.
• The 4Q Moving Average trendline shows signs of stabilization after prolonged decline, suggesting the segment may be finding its equilibrium point.
• Despite the year-over-year decline, the relatively steady performance in the second half of 2024 indicates a core market for specialized executive and personal collaboration solutions remains intact.

The performance of Personal Appliance-based Solutions suggests that while this remains a niche segment, there is sustained demand for high-quality, dedicated personal video devices in specific use cases such as executive offices and specialized workspaces.

Quarterly Historic Shipments of Personal Appliance-based Solutions

Source: The Collab Collective, March 2025

PC-based Solutions

The PC-based Solutions segment showed strong recovery in Q4 2024, with unit shipments increasing to 62,627 units. This represents a significant 23.5% increase from Q3 2024's 50,911 units but remains 9.5% below Q4 2023's 69,221 units.

Key Observations:

• The substantial quarter-over-quarter growth reflects typical year-end budget utilization and project completion, as organizations finalized planned deployments before year-end.
• Despite the strong quarterly rebound, the year-over-year decline indicates an ongoing shift in the market as some deployments move toward appliance-based alternatives.
• The 4Q Moving Average trendline shows signs of stabilization after previous declines, suggesting PC-based Solutions may be finding their appropriate place in the market ecosystem.

PC-based Solutions continue to play an important role in the video collaboration landscape, particularly for organizations that value the flexibility, familiarity, and integration capabilities of computing-based systems, even as overall market preferences evolve.

Quarterly Historic Shipments of PC-based Solutions

Source: The Collab Collective, March 2025

Room BYOD

The Room BYOD segment demonstrated significant recovery in Q4 2024, with unit shipments reaching 99,256 units. This represents a 28.7% increase from Q3 2024's 77,518 units but remains 9.7% below Q4 2023's 109,930 units.

Key Observations:

• The strong quarter-over-quarter growth indicates renewed interest in flexible BYOD solutions, particularly as organizations sought to maximize year-end budgets with cost-effective deployments.
• The year-over-year decline suggests a market that is still adjusting to post-pandemic dynamics and evolving preferences for different solution types.
• The 4Q Moving Average trendline shows signs of stabilization, suggesting that Room BYOD solutions are establishing their role in the video collaboration ecosystem despite recent volatility.

Room BYOD solutions remain an important component of the overall market, offering flexibility and cost-effectiveness for certain deployment scenarios, particularly in smaller meeting spaces and environments where adaptability is prioritized over integration.

Quarterly Historic Shipments of Room BYOD

Source: The Collab Collective, March 2025

Ranking of Vendors by Revenue for Q4 2024

The Q4 2024 unit shipment data reflects a market that is experiencing both seasonal strength and ongoing evolution. The robust performance across all segments, particularly the record shipments for Appliance-based Solutions, indicates healthy enterprise investment in video collaboration technologies as organizations finalize their hybrid work infrastructure. Meanwhile, the varying growth rates and year-over-year comparisons highlight the continuing shifts in customer preferences and deployment strategies.

Ranking of Vendors by Total Revenue and by Region

The Collab Collective estimates that the following reflects a ranking of vendors by revenue for Q4 2024.

Source: The Collab Collective, March 2025

Closing Thoughts

As Q4 2024 concludes, the room-based video devices market demonstrates resilience and renewed momentum, with the 15% quarter-over-quarter growth representing the strongest sequential improvement of the year. Total revenue of $965.5M and unit shipments of 371,308 indicate a market that remains vital and strategic for enterprise collaboration initiatives.

Market Recovery and Growth Patterns

The Q4 results highlight a broad-based recovery across all regions and most product segments. This synchronized growth represents a meaningful shift from the more uneven performance observed earlier in the year. The solid year-over-year growth in North America (18%) and CALA (26%), coupled with EMEA's impressive quarter-over-quarter rebound (28%), demonstrates that despite increasing market maturity, significant growth opportunities remain.

Product Segment Dynamics

The Q4 performance reinforces the dominance of Appliance-based solutions, which maintained a 64% revenue share while showing healthy 11% quarter-over-quarter growth. However, the robust recovery in PC-based solutions (21% Q/Q) and Room BYOD (24% Q/Q) indicates that enterprises continue to value diverse deployment options to address varying room sizes and use cases. This multi-segment approach appears to be a stable feature of the market rather than a transitional phase.

Regional Differentiation

Q4's results highlight important regional differences in both growth trajectories and product preferences. North America and EMEA maintain more balanced product portfolios while achieving strong growth, suggesting that mature markets value flexibility and purpose-specific solutions. Meanwhile, APAC and CALA show stronger preference for integrated systems, indicating different priorities or infrastructure constraints in these regions.

Seasonal Optimization

The strong Q4 performance underscores the continued importance of aligning product launches, promotions, and sales strategies with enterprise budget cycles. The consistent strength of Q4 across years suggests that vendors should design their go-to-market strategies with this seasonality in mind, building pipeline through the year for Q4 conversion.

Looking Ahead to 2025

As we enter 2025, several key themes are likely to shape the room-based video devices market:

• AI Integration Acceleration: Expect increased emphasis on AI capabilities that enhance meeting equity, productivity, and user experience
• Vertical-Specific Solutions: Growing differentiation of offerings to address unique requirements in healthcare, education, government, and other specialized sectors
• Hybrid Work Optimization: Continued refinement of solutions that effectively bridge in-office and remote experiences
• Ecosystem Expansion: Deeper integration with complementary workplace technologies such as room scheduling, space analytics, and employee experience platforms
• Market Consolidation: Potential acceleration of strategic partnerships and acquisitions as vendors seek to expand capabilities and market reach

While growth rates may be more moderate compared to pandemic-era expansion, the Q4 2024 results confirm that video collaboration remains a strategic priority for enterprises committed to enabling productive collaboration across distributed workforces.

About Us / Document Notices

About Us

Craig Durr is the Chief Analyst and Founder of The Collab Collective, an industry analyst firm focused on workplace collaboration and communication. Through his work as an analyst, researcher, and keynote speaker, Craig has developed deep insight into the services, technologies, and devices that empower seamless connections between businesses, employees, and customers.

His expertise encompasses comprehensive market analysis, sizing projections, product evaluations, emerging trends, and end-user and buyer expectations. He has been a featured speaker in the US, India, South America, and Europe and is recognized by ARInsights as an ARchitect Power 100 analyst.

Beyond technology, Craig also researches the intricate human dimensions of work, categorizing his findings into the workforce, the workplace, and the workflows of the modern work experience. By unraveling these components, he helps to unveil the intricate interplay between technology, productivity, and business strategies essential to the future of work.

You can contact him at cdurr@collab-collective.com, on Twitter @craigdurr, or LinkedIn - https://www.linkedin.com/in/craigdurr/

The Collab Collective offers deep insights into the evolving landscape of workplace communication and collaboration, combining data-driven analysis with a nuanced understanding of the workforce, workplace, and workflows shaping today's hybrid environments. Our analysts are experts in workplace collaboration, customer experience, and employee experience technologies, as well as enterprise applications for creativity and workflow management—providing a comprehensive understanding of how these solutions drive real-world business outcomes.

Our services include syndicated market research, custom studies tailored to your business needs, and sales enablement strategies that help you connect with your target audience more effectively. At The Collab Collective, we don't just provide research; we foster collaborative partnerships that uncover the untold stories within the modern workplace.

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Appendix A: Background and Definitions

Research Background and Methodology

This report was developed using primary and secondary sources of information. The Collab Collective (TCC) regularly contacts and interviews approximately 40 vendors operating worldwide. TCC collects quarterly volume and revenue data from the major vendors throughout the year, allowing us to perform market-sizing based on data submitted directly by the suppliers. In cases where data is not directly provided, TCC has made estimates based on other data points from vendors combined with our market insights.

All revenues stated are from the technology vendor ("factory") and do not include channel/reseller markup ("retail"). We attempt to make our units clear in all figures and tables. Numbers in the tables may not add precisely to 100% due to rounding.

Product Segments Within Room-based Video Devices

The table below shows The Collab Collective's definitions and examples of the different endpoint segments.

Regarding the Classification of Android-based Solutions

Over the last few years, we have seen the emergence of a new genre of traditional appliance-based codecs. These devices run Android versions of popular cloud-based conferencing services such as Microsoft Teams Room, Zoom Room, Google Meet Rooms, and others for room-use cases.

Although these devices seem very similar to the PC version of these applications, some noticeable differences exist, such as Android operating systems that can only be updated with firmware updates from the hardware vendor. These devices also leverage System-on-chip (SoC) hardware to accelerate audio and video encoding and decoding. Because of these characteristics, The Collab Collective categorizes these devices as Appliance-based Solutions.

Room-based Video Devices Product Segments

Source: The Collab Collective, March 2025