On this episode of Collaboration Cafe, The Collab Collective's Craig Durr catches up with Helen Hawthorn, Head of Solution Engineers at Zoom for the EMEA region, at ISE 2025 in Barcelona. They explore how AI is breaking down language barriers, the unique challenges of collaboration across Europe’s diverse cultures, and the role of strategic partnerships in the evolution of Unified Communications.
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Craig Durr: Hey, everyone. This is Craig Durr, Chief Analyst and Founder of The Collab Collective, and I want to welcome you to another episode of the Collaboration Cafe.
Now, if you're not familiar with this series, what I do is I actually have a chance to sit down and share a cup of coffee with an industry influencer or thought leader, and we talk about what's on their mind. Well, I am here in beautiful Barcelona, Spain. Many of you know this as the location of ISE, the Integrated Systems Europe conference, and I am here for that. But I'm actually also taking advantage to meet up with a really good friend.
Helen Hawthorne is actually the head of solution engineers for Zoom for the entire EMEA region, and she's actually got some great insights I want to share with you. Now, Helen and I actually have known each other because we've worked together for many years. But what I want to talk to her about is two things–I am that silly American, and I don't necessarily understand some of the nuances of the European inner communities and how they interrelate within these UC platforms. And the other thing I want to have her do is actually help me understand how some of these Zoom AI features and solutions actually are being put to use in real life use cases here in the EMEA region. Think about it, real time translations? What a great place to be utilizing that.
Well, anyway, let's go ahead and get a cup of coffee and meet up with Helen Hawthorn on this episode of the Collaboration Cafe.
Oh, Helen. Hey, how are you doing?
Helen Hawthorn: Howdy. Howdy.
Craig Durr: Good to see you. Oh, I gotta do it European style. I'm so sorry. It's so good to see you again.
Helen Hawthorn: Good to see you.
Craig Durr: Yeah, I appreciate you meeting me out here.
Helen Hawthorn: All good sitting in the sun.
Craig Durr: I know. So, is this a proper European coffee we're gonna have here?
Helen Hawthorn: I hope so.
Craig Durr: Is it really?
Helen Hawthorn: Yes
Craig Durr: I like this place you picked. Cafe Zurich, right?
Helen Hawthorn: Yep, it's actually pretty old here. It's like 100 years old.
Craig Durr: Is it really? Wow. Yeah, but obviously you're not from here.
Helen Hawthorn: No
Craig Durr: Tell everyone where you're from.
Helen Hawthorn: From London
Craig Durr: Okay, I can’t tell with the accent.
Helen Hawthorn: No, you can’t. I have a very strong London accent–actually, London, but a heritage of Greek Cypriot. So it's kind of a Greek London, North London swag.
Craig Durr: I love it. It makes you very unique in terms of how you take a look at what's taking place in this market. Now, you and I, let's make sure everyone knows this story. You and I have known each other probably for like eight, nine years I guess working together in the past.
Helen Hawthorn: Could it be longer than it must be.
Craig Durr: It must be. We worked together with several companies. Well, actually, mostly was at Polycom. Now, at this point in time, the way that we were working was–I was on the team, and my team was building the products. You were with the team here that was actually doing all the pre-sales in the European market. And whenever we had a new product, we would come to you to help educate the market, right?
Helen Hawthorn: Yep, and we would come back to you to say, “You need to do X, Y, and Z.
Craig Durr: Yes, exactly. It was a great cycle. But even then, you were able to take me to some different markets. We went to Munich together. We went to Paris. We've been to Madrid.
Helen Hawthorn: I came to see you. We came to Spain as well.
Craig Durr: We did as well.
Helen Hawthorn: We went to quite a few places… Milan, I think.
Craig Durr: Oh, yeah. And we won't talk about what takes place after the events, but at the events in themselves. These were wonderful because this is one of the key ideas I want to talk to you about visiting with you right now. We're in a place, and I'm a silly American. I don't appreciate the nuances of the fact that we've got this multicultural continent that we just look at as one big single market. But the medium itself has so many nuances to it, everything from what's taking place within a country to between countries as well. And you live that day to day now, don’t you?
Helen Hawthorn: Yeah, and it's an interesting one because look, I'm English. So by definition, the Europeans don't think I'm European. They feel I’m more American than European. But I think cultural heritage is a lot with the Greek Cypriot part and understanding that culture, but the language is a big one and people forget that. I think it's difficult, from an American standpoint, to understand the multitudes of language, and even in the same country, the differences in the language and the culture.
Craig Durr: How many languages do you know?
Helen Hawthorn: Me? Oh my God, don't say that. I'm from the UK. I understand Cypriot–not even Greek. I speak English, which means I'm an English person. We speak slow and louder. And then we appear that everyone understands us. That's how this works.
Craig Durr: That's a very American approach. Like, what do you mean? We could just turn it louder, right?
Helen Hawthorn: Oh, I seek translation services, and they all love that. But yeah, even culturally within Spain, for instance, there's different languages within Spain, and culturally it's different–same with Italy. To be fair, even the same in the UK. Not much different from America, but that's country by country, and this is a fairly small basis.
Craig Durr: I think that one of those interesting things also takes place even within the country is how people wound up actually approaching how they work, how they live together differently. Maybe this is a kind of a stereotype, but we've always approached the market of Germany, for example, as being very rigid, very rule centric, very much aligned to what's taking place.
Helen Hawthorn: You know what? I think rigid is probably the wrong word. I think slower to move, more cautious, I would say, personally, I think they stick to what they know and what works. If you kind of flip that to the Nordics that are bleeding edge… I mean, the Nordics, for me, are more bleeding edge. Germany is more… “No, I know that works. Don't tell me not to use facts, genuinely. Don't tell me that I'm not going to have my PA there helping me out with every move on that phone. What do you mean soft client? No, no, no, no. So I think that works. And therefore, why are you going to fix it?” So therefore you've got to just be a lot more cognizant and understanding of that when you're dealing with some of these cardinals.
Craig Durr: Yeah, interesting. You know, we always think about GDPR, we're finally kind of coming on to this. But also sustainability–
Helen Hawthorn: Each of those workplaces–and again, it all stems from the government normally first, and then pushes itself in because if you think about Spain, actually, most European countries, most of these companies we deal with have to work with the government. And the moment that a government organization, public sector organization states, “This is what we have to have in any supplier that supplies us. They also have to adhere to these. Everyone then has to.
So yeah, accessibility, and I love this one, right? Your application has to be accessible for deaf, lying, whatever it might be–even emotional nuances, right? You know, no flashing stuff, colors being the right way. All this kind of stuff has to be built into the application. And therefore that's not something that our developers back in America are really, truly going to understand. And so that feedback is invaluable.
Craig Durr: You do say that, but Zoom does have an international development organization with development centers, not only in the U.S., also in Asia Pacific, but also here in America.
Helen Hawthorn: Yeah, we do. And our product managers are global, as well. It does help because that feedback is totally invaluable. It's also the first place I've worked where, genuinely, it's a flat organization. We talk about this a lot, and I talk about that even externally. I mean, Eric will get an email or a chat with someone, and it doesn't matter if you are a one or two-person company–he will answer you. He will still answer you.
Craig Durr: That's great. He is very approachable. I've always liked working with Eric. Every time I've had an event where I had a chance to see him, and there's a lot of people, he's always taking the time to shake hands, say hello, and check on me.
Helen Hawthorn: And he still walks around the office and will be involved. And I know a lot of people do this, but he is very much involved in the day to day of the development of the product. That is what he loves. It's his first love.
Craig Durr: He actually said, not that long ago, I don't know where he is now, but he was going to put himself in charge of the contact center business for a bit because that was a very important project for him, right?
Helen Hawthorn: Yeah, it's his baby. It's everyone's, and he expects everyone to treat Zoom as their company. He expects all of us, and we do, and when we hire again, we hire based on your EQ. We hire based on your passion. One of the things that I do when we hire people is you ask people at the end, where do you see the future of UC because I want to know that they actually have an interest. You want them passionate. You want people to be passionate.
Craig Durr: You're like, one of these hard interview questions that you're really judging people on that one. I will never pass these interview questions. I don't know what to do.
Helen Hawthorn: That one's about you can't hide passion. You can't. You cannot hide passion.
Craig Durr: Marco's at Mitel. That's really interesting because Mitel actually is a Zoom partner, right? You guys announced a solution.
Helen Hawthorn: They were a large partner for us. So the way that that is working is, of course, we know they know they've got a huge amount of estate out there. Mitel PBX is where customers want to keep what they've got. They're used to it. They love it. We spoke about the nuances, the geography of Europe.
Craig Durr: And don't lose sight because Mitel acquired the assets from UniFi, as well. That is a huge European install base.
Helen Hawthorn: It's massive. Their German install base is actually larger than what is outside of Germany. It's a huge one. So the way that that is working is we effectively integrate. It's an out of the box solution. It will be March, April time, where it's completely live, and customers will come to Mitel and to us, to our partners, and just turn that on. And what that gives them the capability is all the power of the Mitel solution but backed up with the application on the desktop from Zoom. So therefore, they then can use all of our chat, video, contact center–I believe will be coming, whiteboarding, and all the other applications that people want to use within that Zoom platform, integrated with Mitel.
Craig Durr: And that's a great example, then, of one of these scenarios where I don't think the American market really appreciates the nature of that partnership. I think obviously Mitel has got a customer base in the U.S. And again, what we're talking about is what takes place within the European market, where UniFi has all these different countries. It is all basics as well.
Helen Hawthorn: Yeah, and we are seeing it hit more here–way more here. The minute that we made that announcement, literally our phones ringing off. How do we get this? When do we do it? And we're phoning up you guys back in products, “We're going. We need it now.” And they're like, “No, no, no, no, no. We've just made the announcement.” I'm like, “No, I don't think you understand. People are there wanting to place orders.”
Craig Durr: That's typical of people back in the corporate back end getting too far over their skis. What we're saying announcing that.
Helen Hawthorn: And Mitel was one of them, all right? Avaya is another one. We're getting a lot of partnerships now where they want to concentrate on what they do best, and we can then come in and help them on the collaboration parts, the parts of the business that’s just not been primed to their business. And we can step in now and help them out.
Craig Durr: It’s great the way they fill the gaps because for these other partners, there's always that impression that phone is dead. It's not dead, it's not. But what you're able to do also is to refresh those use cases. We have powerful technology that Zoom can bring to.
Helen Hawthorn: Yeah, and it's funny it’s not dead in Europe. I mean, genuinely.
Craig Durr: Speaking of announcements, I think it's about time that we get over to Fira for ISE. I know it's still a prep day, and you guys are still setting up, but I have a chance to go in and preview some pre announcements going on. So we want to go ahead and catch us right over there and do that? Okay, let's get our check and we have a chance.
That's where I'm staying, right over there, isn't it? Yeah, so I had that garden top place right up there.
Helen Hawthorn: Yeah, it’s nice–very nice.
Craig Durr: So the best thing about this in the morning is that I get perfect access to the subway to take me right to La Fira. “La Fira le grande” Is that how you say it? Come on, I'm asking the…
Helen Hawthorn: I told you I'm British. We're both in the same boat here, dude. Come on now, you took my language and screwed it.
Craig Durr: I know. Well, you guys screwed it up. Like are we gonna go down the lift or the…
Helen Hawthorn: That upsets me when you take them out–the nuance.
Craig Durr: We can't do everything like that, though. The cool thing about the work I'm doing right now is when I was on just one company's team, we would always speculate about what was taking place throughout the industry. I'm in this great position now where people trust me with all their information and their data, and I get to all of a sudden say, “Yes,” and then help people form strategies. I am so excited with the work I'm doing right now.
Helen Hawthorn: Yeah?
Craig Durr: Yeah. It's a lot of fun.
Helen Hawthorn: I'm more involved in products.
Craig Durr: Yes. Oh, touching the products and building out the product. You know, that is actually a part that I really do miss, though. It is one of the key things. Yeah, I gotta buy a ticket also.
Helen Hawthorn: Me, too.
Craig Durr: Did you get the free five-day pass?
Helen Hawthorn: I haven't gone down and picked up my pass yet.
Craig Durr: That's what we're gonna do right now. Single ticket.
Helen Hawthorn: Single ticket, that we need. If we're gonna pick up the ones from there, yeah.
Craig Durr: So two of those, cool.
Helen Hawthorn: I think it's starting.
Craig Durr: Are you a solutions engineer? Can you help me with this here? I'm having a problem here with my technology.Do you know any engineers?
Helen Hawthorn: What's the difference between the blue and this one?
Craig Durr: I think it's English in that.
Helen Hawthorn: I'm gonna do this, right? You know what it is? You know what it is in London, we just use our phones.
Craig Durr: I know. That's what I was doing before. Also in New York, at least.
Helen Hawthorn: You just walk up to the barrier, you touch the phone, and you're going. Is it this one?
Craig Durr: The other one, you’re doing it in España, right? I always have to kind of pre-test this route every time I come here.
Helen Hawthorn: You know, I'm so used to Apple Pay. I don't get a ticket. I don't get anything. I just go on tap and straight through. Fortnum & Masons is a much… which is one of the old department stores. One of my favorites, actually. And their high tea up the top is, in my opinion, one of the best high teas. I'm not a sweet person.
Craig Durr: These are the ones at the airport.
Helen Hawthorn: You really don't trust him.
Craig Durr: You guys may get me lost here, right?
Helen Hawthorn: Listen, for years, these guys ruled the world–the Spanish. I trust him. He's good. So if you think about the natural progression, it makes sense. It's the way you get very close to your customer.
Craig Durr: We're going all the way to Teresa, okay.
Helen Hawthorn: That's it, and then Swapa Noma. For me, public transport–two fold. Number one, it's normally better than jumping into a cab and selling in traffic. We're a much smaller country than America, so therefore you get lots of traffic, right? And the second part is, walking around, you do get to see those cultural differences, and it helps you in your day to day.
Craig Durr: I bet. You know, somebody once told me that, and I actually appreciate it. He said, in the U.S., you want to be very transactional, and the business that you do is–let's get the business done, get the business done. But he said, in Europe, there's a lot more relationship building.
Helen Hawthorn: It's all about relationships.
Craig Durr: And the way that he used to say that was this, he said he knew on Friday in his office, the only way he can get people to leave was to stop the wine because everyone was there enjoying the company of the people they were working with. And it was a lot of fun.
In the portfolio, you guys have some really great applications. Like, one of my favorites right now is Docs.
Helen Hawthorn: Genuinely my favorite.
Craig Durr: Well, I saw this really great thing I really like where, if comparing some of those other softwares that you might be using, like, for Docs, you might have used Notion, you might have used some other things–Whiteboard. You might have used any of these other planning tools, like Miro, and some other ones, as well. And even Workflows, you have to do Workflows there.
Helen Hawthorn: AI Studio, as well.
Craig Durr: But are you using these yourself every day?
Helen Hawthorn: So Docs, by far, is one of my most used applications. And actually, for me personally, it's where AI properly came into its own. So you imagine the amount of times we have to sit there and work through different documents that we have to put together–business cases or various things we want to do, having an application where I can go in there, dump in a load of information, put some links into different websites, and then say, “Hey, this is what I'm trying to achieve.” And it will kick out. It will create, it's using AI to go off the different sources.
Craig Durr: So in Docs, using this is like your all purpose knowledge store, and then you're creating individual…
Helen Hawthorn: Yeah, so business cases, or when I'm looking to put together an agenda, or I know I need to talk about a certain topic… the ability for it to go off, sift through the data, bring back what I need. And yeah, you can do that within a meeting, but actually the capabilities to document the business case use for me is the best one, right? So when I'm trying to say, “Hey, we need to do certain things in this market” the ability to go in and say, “Okay, get me all the data from the Spanish market around financials within a set,” and it will go off for now. That has saved me the amount of time that… It's not that I couldn't do it, frankly, but that's not my main priority.
Craig Durr: And you would all initiate this out of Docs, right?
Helen Hawthorn: A hundred percent.
Craig Durr: And the thing that I love about the Zoom AI Companion is the idea that it's contextual when I'm in the application. So if I'm in a meeting, it knows that that's the type of questions that I might be interested in. If I'm on a chat, it pulls that type of process.
Helen Hawthorn: That's what you need. You need to know what you need before you know you need it.
Craig Durr: And I love that it's accessible outside of the context of those workloads that I can still be using it. Help me prepare for this next meeting and correct some information about… I found that it integrated some other things as well.
Helen Hawthorn: Yeah, the other thing I like, I mean, outside of Docs and the application that we see when we're in remote form, the room thing really helps me, right? So I don't know if you've seen this, the labels within the rooms. I am terrible with names. You know this. I mean, for far too long, I have this thing where I tell everyone, I call everyone dude because I forget your name.
Craig Durr: Because you can't see your second place. So attribution, right?
Helen Hawthorn: Yeah, the fact that now it listens to the voice, or it can see a picture of you, and it knows who you are, and it's bringing those up… Because you'll notice with me every time when I'm in a meeting, I'm flicking down to see the person's name. And so when people are within a room, I find that really difficult. The fact that that now is happening, and I don't have to be going, “Oh my god,” you know.
And also, when you're meeting new people, even people that have joined Zoom, right? It's really nice to be able to get some context about this person, who they are. I don't have to go and search. I can do that straight from the application and say, “Hey, tell me about so and so.” And it's fantastic. Makes you look like you're in the know, and when you're busy, you can prep for that.
And again, we all know what this industry is like. You go from one meter into an extra, and we're no different from any other organization where you get that busy, and you still would have done all that prep work. But now you're not staying up to 11 o'clock at night to do it. You know you can do it at that moment, at that time.
Craig Durr: You know, one of the things I think is really, really interesting, coming back to the European use case–I was wild in Florida Way, whenever I see these real time translation features. But I'm in the U.S. Well, I don't use that. I don't see it. I mean, you probably put this for practically.
Helen Hawthorn: We use it all the time, do you know? I'll go back to when we interview people. So those use cases for me, it's really difficult knowing that you're going to interview a solution engineer in Italy, and what you're trying to see is how they will behave in Italy, right? And some of these guys, yes, their English is really, really good, but it's still not natural for them. You want to see them act and be in a very natural way. So that is what we do.
The English speakers that are coming onto that call, or German speakers that are coming on to call, will stick on translation so that that person that's being interviewed can truly present in language naturally, the free flow, the hand gestures–the whole lot, and they're not having to think about translating.
For me, AI is all about that. It's about getting the best out of the person. And I know we've spoken about AI, and you see all these articles, “Wow, it's doing this, it's doing that.” But for me, it's not. It's about bringing out the best in the person, right? It's making them shine, making whatever they would normally do, but in a 10th of the time.
Craig Durr: So not only the productivity and the efficiency gains here, but you're talking about the ability now to see personality. You're talking about the ability to see relationships. And all of a sudden AI becomes this tool that is… it really does shine here in this international environment.
Helen Hawthorn: It really does. We always say it's like babel fish, right? But what you really want is to go on, and you don't really have to think about anything, and everyone just hears it in their own language. And that'd be great, right? But for me, it's a massive step forward working in this type of environment. We talk about it internally, but let's talk about it externally as well.
You know, we get onto a call with a customer, we really want to understand what they're trying to achieve and why, and if they can do that in their own language, even I, as the Brit that can't speak in their language, can truly understand what it is that they're trying to achieve. They don't have to start going, “Oh, let's switch to English now because the English person's on.”
Craig Durr: Zoom AI Companion is also integrated into the Contact Center.
Helen Hawthorn: So yes, AI is across the whole portfolio, and there's not an element… So I know there are various other of our competitors that will literally design it per kind of app or per application. We don't. It goes across the whole of our portfolio, okay? There are certain nuances that we have here in Europe. So I don't know if you're aware, but we have a data center in Europe that our European colleagues, well, companies that want to keep that data within the European Union–GDPR, privacy, various different things. So of course, AI in that environment is slightly different. It's Zoom only mode.
Craig Durr: Oh, really? So it winds up keeping it within a sovereign data…
Helen Hawthorn: I wouldn't call it sovereign. What I would call it is data residency. That is what it is. But it very much keeps it within Europe, Zoom only mode–features are coming thick and fast. Most of the ones that you would think of are actually in there. But of course, we, as you know, use multiple different LLMs, so this gives us the ability to lock that down just within us, and we can control it, and we can know, and we can promise our customers that their data is not going to go anywhere else.
We have a data center with Deutsche Telekom. I don't know if you're aware of that, but we have a joint data center with them that is even more locked down to Germany and not just the whole of Europe. Because our German colleagues definitely 100% see that as a necessity. Well, we have a couple of data centers actually over in Saudi. And again, the restrictions, the way that they do work over there, means that we really have to think about what can stay in, what can traverse, what does that look like? And AI blends into that, and we're working a lot within those government organizations to really steer us in the right direction.
Craig Durr: For many people, this is probably their first introduction to some practical corporate related use cases around AI. Yeah, this is one thing I've always liked about AI in our industry, is that I think we were able to deliver some really practical use cases that we're able to actually go across the entire company.
Helen Hawthorn: We talk about favorites, right? Just for me, what works? Being on a meeting, we've got Summary. Summary is great, but you know what I like even better now? Tasks. You should hear my team. They're like, “Helen said she would.” But they can hear… even if you're not hearing them say that, whoever speaks it, you'll see it coming up in the task of, you know, “Okay, I'll get on that,” or whatever. And then it will come up in your task list.
Craig Durr: I love the meeting summary. It does a great job.
Helen Hawthorn: And it's got so much better, especially if you look at the… We talk about languages, right? A lot of places do get the English perfectly right, and then when you look at other languages, it's just slightly off. Actually, it's just got so much better. And a lot of that is the feedback internally. And I think Eric going out there and saying that we won't use any of your information for training purposes really, really did help us within Europe. That's good, right? It was true to him.
Craig Durr: Yeah, it was important to have that trust and establish that trust.
Helen Hawthorn: You have to have the trust, right? It's the only–Europe specifically.
Craig Durr: Looks like a Dr. Seuss pet to me.
Helen Hawthorn: When I was growing up, it wasn't Dr Seuss. I was ThunderCats. A lot of love ThunderCats, yep. There was He-Man ThunderCats. There was Fraggle Rock, which was awesome.
Craig Durr: I love Fraggle Rock.
Helen Hawthorn: Bunches… the girl with bunches. That's me, nutcase.
Craig Durr: This is always, you know, there's a nuance there, right? I don't know if that was us exporting U.S. culture to you, or vice versa.
Helen Hawthorn: It happened both ways, right? I was also into Monty Python, which I know you guys are into in a big way.
Craig Durr: Here we are. I love this event. I love ISE. So ISE to me, brings together the best of Unified Communications of the devices that come together. And you know what I love about this as well, is that the UC platforms like Zoom are very prevalent now.
Helen Hawthorn: It's definitely changed as I mean, I've been coming to ISE for years and years when it was back in the Netherlands, and then they moved it over here. And yes, what we get now is that AV side, but also the cloud solutions.
I mean, actually there's some pretty random stuff here now, but to do with collaboration and AV and people working together. Yeah, I love it. We get to see everybody, which is really cool. We definitely use it as a way of connecting with multiple different partners and customers that are coming here, especially going around to see a lot of our partners. So it's not just about “Come to us and come and have a look around.” I mean, look at it, though. It's awesome, right? You've got all the digital signage stuff which we do.
And by the way, this is actually really good when you're looking up at that because one of the things that we do very well is we're bringing together multiple what we would call collaboration platforms. So if you look up there, there's a whole area to do with digital signage. Well, that was in-built to our platform. Same thing with room reservation, same thing with whiteboarding… So these platforms were very separate… I think it's what people find difficult about where to place us because we've literally just gone… Why would you separate these things out? They naturally intubate with each other.
Craig Durr: I mean, one of the most obvious examples or statements to make is that you as a company have officially renamed yourself. You're now Zoom Communications.
Helen Hawthorn: Yeah, we are. And for me, that makes complete sense. I don't even go as far as communications… I mean, most people just say Zoom, let's be honest. Zoom Communications–I think it puts a better stance on who we are as a company. I just spoke about room reservation before, AI room's reservation, right? You walk in, or even before, you say, “Okay, tell me, where do you think I should sit?” And it looks at who is in your team. Who do you talk to the most? So the AI, as I said, because if we put it across the whole of our platform, it really does infiltrate every single area just to make life easier.
Craig Durr: You were talking about AI in the workspace. I mean, physically, like I had a chance to visit with the team John Stearns and team talking about Zoom workspaces. In fact, we've done some panel discussions as well about that. But AI across there is great.
Helen Hawthorn: AI across the whole of our portfolio, and the way that it pulls different information from the different applications as well. So I walk in, I mean, again, probably my most users now go to multiple offices–offices that I don't normally walk into. I go in there, and then I'm like, “Where the hell am I going to sit? Where am I going to sit down? Where am I not going to take up someone's space, or be in a place that's awkward, or next to someone that may not want me to be sat next to them?”
Okay, that may be a lot of people, but I can go in now and it'll start making suggestions to me of, “Hey, your team is sat here, or someone you communicate a lot with.” So to me, it really does show the power of what we're trying to achieve, which is, let's not just look at these applications just as this siloed approach, that's not what we're about. Communication is cross the board, whether it be phone video, sitting next to someone in the office, going into that meeting room. Understanding the usage of those rooms is truly where the power lies.
Craig Durr: Collaboration technologies, the Whiteboard, the Docs, all come together. Well, I guess we're about here. Shall we head out?
Helen Hawthorn: Yes
Craig Durr: This is the day before the chaos. So everyone, hey, I want to thank you for tuning in to this episode of the Collaboration Cafe.
Helen, thank you so much.
Helen Hawthorn: No, thank you. It's been awesome.
Craig Durr: We are now gonna go off and do our work. We will talk to you later. Okay?
I wonder if they get coffees here as well.
Helen Hawthorn: I hope so. I need more coffee. It's been at least 20 minutes.