On this episode of Decision Point, the Collab Collective's Craig Durr talks with Tyler Troutman, Strategic Market Development at Shure, about the newly announced IntelliMix™ Room Kit. This all-in-one Microsoft Teams Rooms (MTR) solution integrates Shure’s renowned audio technology with cutting-edge video capabilities through a long-standing partnership with Huddly.
Craig Durr: Hey everybody, welcome to Decision Point. This is technology insights for IT leaders. This series is new, and it's dedicated to exploring the solutions and technology shaping the modern workforce. Now, what sets us apart?
Well, instead of scripted presentations or canned marketing pitches, we're going to engage in real conversations with the technology vendors– asking the tough questions that matter most to IT decision makers and administrators like yourself. Our goal is to provide clarity and insights you need to navigate the options and make informed decisions about the devices and solutions that you put in place. Are you ready? Then, let's get started.
Okay, here we go. Our first guest for this premiere is Tyler Troutman. He works as strategic marketing development for Shure. Tyler, why don't you introduce yourself, and then we're going to dive into a new Microsoft Teams Rooms solution that you and the team at Shure announced just this week.
Tyler Troutman: Awesome. Thanks so much, Craig. I'm Tyler Troutman with Shure strategic market development team, kind of roll up under the global business development team. And my job at Shure is to make sure that the voice of our customers is being heard internally at Shure with products that we're building in our workflows and our go-to market. So, voice of the customer is my main job here.
Craig Durr: Somebody's got to speak for them. I appreciate that. Well, that's good. Hey, so this week, you guys have announced a new product. So it was a night long ago that you talked about working closer with Microsoft at Ignite. You guys had several announcements, but this week, actually, you are bringing a product out to market. It is called the IntelliMix™ Room Kits for small and large Microsoft Teams Rooms. Did I get that right?
Tyler Troutman: Yep, perfect. We're really excited about this.
Craig Durr: It seems pretty interesting. This is a Microsoft Teams Rooms Windows solution to have it correct, right? Yep, absolutely. All right. So there's a lot in there. Why don't you do this? Why don't you first talk to me about what is actually in this solution? Because this is a new area for Shure to actually be doing video in these rooms. So let's talk about that.
Tyler Troutman: Yeah, like I said, super excited that sure is finally part of the collaboration movement that is happening now. We think that our solution can bring a ton of value to our end users and our dealers and everybody out there. As you mentioned, there's some different components to this, with this being a Microsoft Teams Rooms for Windows solution, and that all starts with our foundation kit. The foundation kit is a Shure compute device running that MTR touch console, but also all the accessories that you're going to need to be able to get all of the microphones and the cameras and everything included in one single box from one single manufacturer. As I mentioned, that compute has everything ready to go out of the box–touch console there to be able to control, and then the software in the background doing all the magic.
Craig Durr: You guys are actually producing this box. This isn't a partnership that you're doing with an OEM or something like that, right?
Tyler Troutman: Nope, it's a true Shure kit. Everything is coming from Shure, with the exception of the Huddly cameras, but we've been partners with them for a very long time. Everything is a Shure compute, and the console is a Shure console.
Craig Durr: Okay, so there's three parts. So what you guys call the foundation system, that is the compute and the touch panel, right? That actually has integrated the native DSP for audio efficiency, if you will, right?
Tyler Troutman: Yeah, absolutely. Shure has been known for 100 years for fantastic audio. And it wasn't always just microphones, it's also our software. We've had a software-based DSP that we've embedded into the Shure computer to bring a ton of functionality, but also, at the end of the day, an incredible amount of quality to the audio experience with us.
Craig Durr: Okay, so we start with the foundation. I think the next part that you guys bring to this solution that's unique is also the microphone element. Talk to me about that.
Tyler Troutman: Yeah, so this is all gonna be driven by our MXA902, and this is the first on the market microphone array that has the microphone array built-in DSP features equalization, all that type of stuff, and a built-in speaker all in one package. This can be mounted out in the room, over the table, bringing equitable audio pickup for everybody at the table. Like I said, with both the microphone and that speaker coverage.
Craig Durr: I remember this was launched last year at ISE in Barcelona, I had a chance to talk to Jose about this, actually. It's a phenomenal piece of equipment. The amount of power, the amount of compute, and the amount of functionality you packed into a single element. And the installation of it is pretty easy, if I remember correctly, too, right?
Tyler Troutman: Yeah, exactly. It comes out of the box, remove one ceiling tile, and out of the conference space, and replace it with this microphone–one single cable to it, and you're done. So once again, you're getting that microphone and that speaker coverage all from one package.
Craig Durr: Okay, so we started with the foundation. Now, we have the integrated ceiling array with the mic and the loudspeaker. How do you bring in video? Talk to me about Shure, as an audio company, and how you are bringing video to this solution.
Tyler Troutman: Yeah, 100 years strong, Shure has been going and we make the best audio, but we also recognize that there's incredible video manufacturers out there. So we have been partnering with Huddly for many years now, and we recognize their experience in this space, and we were happy to partner with them to bring their cutting-edge video technology to our kits to make sure that that end users and customers have the best experience as possible on both the audio and the video side.
Craig Durr: That's good. I like Huddly a lot. They're based out of Oslo, Norway. I had a chance to visit with them this past fall. They were one of the first camera manufacturers to really lean into these AI-forward technologies. I remember back when the Huddly IQ came out. I mean, it was kind of odd market. It was very small, but they packed a lot of functionality in that camera as well, right?
Tyler Troutman: Yeah, I remember those days, too. Back in the old days when I was an integrator, and I was actually installing these. I remember myself and my colleagues all being blown away from this tiny little camera in this very small package, providing incredible resolution and field of view and everything. So from the IQ now to the L1 and the S1, and now, the Huddly Crew, which brings incredible functionality to the room by automating a lot of those camera shots. It's been incredible watching them grow as a company.
Craig Durr: And the thing they’ve also done well is they have the larger camera solutions now–the L1. But recently, in the last year or so, they've introduced the Huddly Crew, which is the combination of the multiple cameras for these larger rooms. Then, do you guys play into that whole portfolio within… What have you guys been doing?
Tyler Troutman: Yeah, absolutely. From our smallest solution, we have our foundation kit, once again, that's, that's the middle–that's the whole system, a single 902. And then we have that IQ, because we know this is going into a small to medium-sized space where maybe the table might be very close to the display, and we're going to want that wide field of view to make sure everybody's captured in the room. And then as we work up through our solutions, we still have our foundation kit, once again, is the heart of the system, a single 902 and the 50 kit. And then we move to our L1 camera to be able to get a better shot of the room. And then, for the larger spaces, we get two 902s for additional coverage. Once we get to the big spaces, the reconfigurable spaces, that's really where the Huddly Crew system comes in. You still get two 902s and the foundation kit, but now we can bring in the video AIS features that the Huddly Crew has introduced recently.
Craig Durr: Okay, so what we're talking about is, here is a package solution all stitched together through Shure, but you're able to–with the right components–size this appropriately as you move up that value chain. I think you hit a really great thing. I really like that Shure has always been very strong in those highly integrated large rooms. I call them snowflake rooms because they always have those challenges around audio or video, something like that. So this plays into that whole portfolio, including where you guys are really strong, right? And those unique rooms.
Tyler Troutman: We've always broken rooms down into what we call the room pyramid, right? At the bottom, we have large deployments of huddle spaces and small spaces. And as you grow, you get into the medium spaces, and then the boardrooms, and then the crazy unique spaces–the all hand spaces, territoriums, all that type of stuff. And we've always done very well at the top of that pyramid, but we've always recognized the need for better audio as we go down that pyramid. And that is the goal of these systems–to bring fantastic audio to every single size space, from the really large at the top of the pyramid, maybe very unique, all the way down to the small spaces.
Craig Durr: There we go. That is the overview of the kit that includes how it plays into the different size rooms. I'm excited to hear this is coming out, but let me be honest with you, this is a crowded space. You are not the first manufacturer to come to market, especially in the Windows environment of Microsoft Teams Rooms. So let's talk through a couple of things I think that Shure is hoping, or you tell me, to bring to market that's unique in what they're doing in that space.
Tyler Troutman: We really saw a chance for innovation in this space, we came out with our IntelliMix™ room, our software-based DSP, a few years ago, and that really kind of changed the game on how people were deploying advanced audio into these new Microsoft Teams Rooms. What this allows is for a native DSP to run on the exact same computer as your Teams Room is running. And so this product has grown, and we've seen some success with it, but we knew we could take simplicity to the next level by making our own compute and automatically, natively embedding the software on there to make deployments as simple as an out of the box experience, right? Advanced DSP with advanced processing, our advanced microphones, but just making it plug and play. And this software is the heart of that, by enabling all of that type of stuff to happen right out of the box; no need for configuration–just pull the devices out, plug them in, and it's good to go.
Craig Durr: Okay, I remember when the software IntelliMix™ came out, I was really excited about it. You did some partnerships with some other manufacturers in market but here, even now tell me this, is this a concern? It's a Windows device. Are you going to be stealing compute from what is needed to run the room itself? I mean, that's a lot of functionality in a Windows.
Tyler Troutman: True, absolutely. And I will tell you from the very beginning, this was a big concern for Shure as an organization–to make sure that this software was as powerful as today's modern conference rooms needed, but to have a very little impact on the actual compute that's running the Teams Rooms because we know that's running a lot now, but also with features that are coming out in the future, Microsoft is going to need a lot of that processing power. So we've worked very closely with Microsoft on the software-based DSP but also these kits to make sure that our software is certified, and Microsoft knows about it. And they actually have approved it as a software that can run on the compute knowing that we're not taking a lot of that processing power away from what they need.
Craig Durr: I can only imagine that conversation right now because that is actually a huge problem. The fact that as they were trying to work systems to become more efficient and lower costs, they had to look at compute. You know, there's solutions in market that are i5, i7, what have you but the ability to actually have this advanced audio software running natively actually puts it right next to that application layer that also has the Teams environment. You probably really have nice handoff to what's taking place in the conference, in the actual video call, and that DSP software, I bet.
Tyler Troutman: Yeah, and it's completely seamless to the end user. Once again, at the end of the day, we want to make this incredible software that enables fantastic audio utilizing Shure microphones. We want to make sure that Microsoft is getting fantastic audio for AI productivity tools like Copilot, but we need to make it an easy experience. So, yes, the software is running in the background of the computer. The end user doesn't know about it, and it's as simple as when you pick your microphone and your speakers, you're picking our software-based DSP, it sees it just like any other peripheral that can be plugged into the PC.
Craig Durr: Nice. All right, let's talk about some other things I think that are worth mentioning. You guys have always been a marquee company in those large spaces, right? And the thing about those is these are very difficult spaces to deploy and to work in. These have been very traditional. You actually serve two markets–the AV integrators, but you're also becoming very attuned to what the IT administrators need as well, right? So how are you going to take this solution and make it work for what might be an IT administrator decision?
Tyler Troutman: Yeah, absolutely. Simplicity is key to everything that we're doing now. We know that spaces aren't all designed the same. If we could wave a wand and get perfect acoustics in every room, this would be easy, but we know those rooms don't exist.
Craig Durr: Those architects will let that happen, man. Come on, they want the glass walls, they want the hard textures, and that doesn't work that way.
Tyler Troutman: Exactly. And so we have to be able to adapt to those rooms. So, once again, that is where our audio expertise is really taking over. But we understand that that in the past, audio expertise also required a ton of knowledge about how these devices deploy, and at the speed that we're deploying conference spaces now, we just can't stop and take the time to go through and know how to click all 800 buttons that we used to have to know how to click to make room sound great. Once again, that out of the box is really what we're going for.
Craig Durr: Okay, so how are you achieving this? What is the Shure story around simplified deployment? What does that mean?
Tyler Troutman: So by bringing all these pieces together into our own kit, we can automate a lot of the deployment. As I said, the Shure software being the heart of it all allows for a lot of auto configuration. So out of the box, we're just plugging devices in–the software recognizes it, knows exactly what to do with it, knows how to tune it for the room. By using the MXA902 in the room, we're providing equitable audio pickup of everybody in that space. Everybody is heard at the same level and can hear the far end at the same level.
We talk about these long conference spaces where maybe our VIP sits in the back of the room, possibly a quiet talker. And like I said, now that we're leaning so heavily into Copilot and other AI software, it matters that that person is picked up and heard because the post meeting transcripts and the notes and the to-do list and everything require perfect transcription. We used to talk about the day of good enough audio. There are a lot of products out there that provide good enough audio, and now we're starting to realize that good enough audio isn't good enough anymore, right? We need fantastic audio if we're really going to leverage these tools.
Craig Durr: Let me go back to this. So what you were saying is that we're not just talking about the Windows MTR configuration. This is unique Shure IT-centric configuration software that's available, right? That's great. You mentioned one thing about that VP, that executive being in the back, he or she. It's funny because they get the fewest number of pixels on that video screen, right? But they have the most important thing to say, and it's important to pick them up, especially the buzz term is attribution, especially in the Microsoft Teams environment, where they're trying to be able to have identification of who's speaking so they can tie that into the transcripts, to tie that into the action items, tie that into the large value of Copilot. Knowing that that person is speaking, and who's speaking, and distinguishing it between who else is sitting around them is a pretty important differentiator there.
Tyler Troutman: It's crazy important. It's not just that this person is speaking, but what they're saying matters, and making sure that the clarity in which they're picked up is critical if we're going to be able to actually use these tools productively within the work environment.
Craig Durr : All right, so I'm an IT administrator. You’re telling me you can cover my key executive in the room, but also, I've got some other things I'm going to be concerned about along the way. I've got a high bar around security, and you've got to be able to cross that threshold. What is this security story that Shure wants to bring forward for this solution?
Tyler Troutman: Security has been key to the products that we've been making for many years, and that started years and years ago with being one of the first to market with a way to encrypt audio traffic over the network utilizing Shure devices. And that technology has really rolled through, and security was top of mind when we're developing these kits. So yes, we work with Microsoft very closely to make sure that we're meeting or exceeding any of their security standards, utilizing the security framework that Microsoft has laid out. So we've worked with IT managers to make sure that this is going to be meeting the needs of their networks and beyond going into the future, and we're confident that people will be happy with this solution.
Craig Durr: But in the box you built, you've actually put a TPM chip, the platform module chip. I remember these as being integral within PCs in themselves. Is that what you're leveraging–what you're talking about the encrypted audio and some of the other elements. So this is Shure uniquely leveraging hardware that it's putting in its own system to help further that story.
Tyler Troutman: Yeah, a few years ago, audio over the network was a little bit of the Wild West, and then people started to kind of realize, like, “Oh, wait. This could be a security concern if someone plugs into this network or something.” This was before a lot of other solutions existed on the market. And so Shure leaned into our history to say, “Okay, this is our problem to solve.” And that's when we came out with our audio encryption across the network.
Craig Durr: So you've got the security part taken care of. Now, the other thing on my checklist as an IT decision maker is–what is the management story? I just can't have a bunch of boxes that I need to have a sneakernet walking around to every single room to manage and deploy. I've got to be able to do this. What are the management options that you're bringing forward?
Tyler Troutman: Obviously, security is a big concern, but if we have zero visibility with those devices, then, is there really security, right? We need to know what's happening with those devices, and we can achieve that in a couple different ways, right? Obviously, native support within Admin Center and Pro Portal is a must in the Microsoft community. But also Shure has our own Shure Cloud, which will allow you to enroll our devices into a cloud platform to be able to manage everything from the compute all the way down to the microphones. Depending on the size of the organization or how you want that management of that system growing, Shure has a solution that'll work.
Craig Durr: The Shure Cloud–that's also currently in market, and that's also being used to manage a lot of the audio portfolio as well as the microphones. This is actually just bringing this complete solution into an existing, dare I say, time tested solution already out there. You're not launching a new management infrastructure.
Tyler Troutman: Shure Cloud has been out for a little over a year now with a ton of success. Every launch, we launch more sure products into it that are supported, and this product will be supported at launch in Shure Cloud.
Craig Durr: That's great. That is great to hear. Tell me about other integrations that might take place there too. So I'm a large enterprise. I might be doing trouble tickets through ServiceNow or something like that. What are other partnerships, or what are other value adds from your management point of view?
Tyler Troutman: We do have integration capabilities into ServiceNow to make it, if you're using that platform for any sort of ticketing or troubleshooting, or any sort of advanced troubleshooting, you can lean into your ServiceNow platform to be able to do that. And we're going to be bringing more platforms on as time goes by.
Craig Durr: Okay, great. Here's actually one thing I did like, and I was previewing this ahead. I'm really impressed with the warranty that you guys are putting in market with this device. It's a three-plus-year warranty to start off with, and I'm gonna put it in context why I say that. As I talk to IT decision makers about Windows devices in conference rooms, a lot of time they tell me, “Well, what's the life cycle?” A typical PC life cycle for what you and I might be issued is somewhere between three to five years. So to have a warranty that is covering all, if not the majority, of what might be that upgrade cycle is pretty amazing. I mean, how do you keep doing this? What's going on there with that warranty?
Tyler Troutman: I mean, you don't make it to 100 years without building products that can stand the test of time through whatever environment they're using it into. So we've long had a traditional, just two-year warranty with all of our devices, but we know that in the IT decision maker world that having the ability to extend warranties is incredibly important. We know that going from that two years, to be able to add on an additional three, to bring it out to five years is incredibly important. And once again, we build these products with the utmost care, and we know that they're going to last a very long time in the market.
Craig Durr: Okay, but what about the Huddly camera that's part of this? Does that tie into this as well?
Tyler Troutman: Yes, warrantied for the exact same amount. And that phone number that you call to get support you call Shure–we're going to be there to not just service the shirt parts but to also service the Huddley camera.
Craig Durr: Nice. It's a very difficult phrase to say, but that one throat to choke is what you're describing. But what you're sending is one point of contact, right? One single point of taking care of all the elements within this solution.
Tyler Troutman: Yeah, and that doesn't just cover support–procurement as well. A lot of these kits that have existed in the market have been a lot of different manufacturers coming together or meeting the market model where the end user or the installer is still ending up with boxes for multiple manufacturers, and it's kind of on them to figure out what goes where and how it's supposed to integrate together. By bringing all of this kit to a single manufacturer, everything comes in one box. Instructions are very easy. Support–if you should need it, you call one phone number, and we're there to support the solution from your console to your compute to your ceiling array to your Hudley camera. We’ll support the entire signal chain.
Craig Durr: You are a good spokesman for that one. I like that one. That's good. All right, so listen, we covered what is actually in the box. We talked about why this box is unique. But help me understand something, or help this audience think about this as well. Why would they want to invest in Shure? Let's talk through the Shure story. You've been 100 years, but you've also been in professional audio for a part of that. You've started the UC group several years ago, and of course, people know you when they want to go to audio. But why Shure?
Tyler Troutman: Getting back to that 100 years, we started as a radio company in 1925, and then microphones became such a big deal, so our founder leaned very heavily into that. And you know, through the war and through everything, microphones really turned into the mainstay at Shure–and that's gone from wired microphones to wireless microphones. Wireless microphones that are on some of the biggest stages in the world are Shure microphones. So we're known for quality, we're known for reliability as our biggest things, so we wanted to bring that same kind of quality and that reliability to the conference space–to the collaboration space. We know that there's a need in the market for fantastic audio but also reliability. People want to know when they show up on Monday to have their meetings across their organization, that the products are going to be there, they're going to be working, and they're going to sound fantastic. And so leaning into our history is the way we make that happen.
Craig Durr: I love it. That's great. Now, the other thing I think about sure is that you guys know large rooms– you guys are able to actually really do that. But what have you done that's changing that? How are you making this AV-centric space available to IT decision makers that might be looking at this?
Tyler Troutman: We've talked to a lot of decision makers. We've talked to a lot of IT managers and even AV managers, right? And everybody is comfortable with the certain size rooms, and then they would get to the large rooms, and all of a sudden that would become the difficulty, and that's typically where a Shure solution would come in. And we've done fantastic in those spaces. We've tried to make it easier.
This solution really comes at the fact that we are bringing all of that technology, all that lineage, all of that knowledge, into all room sizes–from smaller room sizes all the way up to the large spaces. We want to make sure that our software and our audio solutions are delivering out of the box experiences, not experiences where you need a technician, or you need 25 hours of training. You don't need any of this. Pull it out of the box, install it, plug it in, and you're going to be ready to go, once again, not just in that large space but down into those smaller spaces where people are still suffering with poor audio, poor transcriptions, or core interactions with remote employees.
Craig Durr: You know, it's actually interesting. I did some research a couple of years ago–actually, that's about a year and a half ago, and what we found is that most IT decision makers, most IT deployments, actually don't have in-house AV expertise. They actually rely a lot on their integrator partner, their system integrator, and what have you. And that's fantastic. That's a strong, knowledgeable group of people they absolutely need to leverage. But in the moments that you might have a change or a tweak or something like that, that change in the audio, somebody moves furniture all of a sudden, or something like that, you want to make an adjustment. You're saying, I don't need to call my integrator anymore. I've got this available to me in the box. Is it through the DSP, the IntelliMix™ DSP software, that can reconfigure?
Tyler Troutman: Yeah, that's handling all the changes in the room. That's listening for room acoustics and pulling out any sort of deferration or anything like that in the space, weird noises that might be happening, chip bags, all of that type of stuff. We can remove all of that in the software. As much as I love AV, and as much as I think this is a fantastic industry, I talk about the biggest resource that's hard to find on the AV side but mostly the IT side is time. Managers do not have the time to learn a whole new skill, they need solutions that are going to show up and out of the box deliver for them.
Craig Durr: I like that. Can I borrow that? I might use that as–I'm gonna integrate that into one of my next reports, okay? Your most challenging resource–time. All right, go ahead.
Tyler Troutman: No, no, it is. I mean, time is the most critical thing. And if we can solve that time dilemma, there's a lot of solutions out there that install quickly, and the time you save on the install from certain products, you lose in the efficiencies that your employees are using, right? So getting back to high quality audio being key to leverage these tools, I think, is the most important thing that we're seeing.
Craig Durr: So does this play into this mecha, this story of total cost of ownership? Does this play into the idea that I have a solution that I can play across all these different rooms, and you're telling me, not only through the hardware, through procurement, through just my ongoing daily maintenance, I'm going to be able to save on my cost?
Tyler Troutman: Yeah. I mean, back to one SKU to order to get everything that you need from the room, one phone number to call if you should need any sort of help to get it set up. But when we look at the conference space, if we get 20 people into a conference room, and the audio is poor, the experience on the far end is bad, our transcriptions are inaccurate, Copilot doesn't know what to do with it because the audio is so poor. How much have we lost in time and efficiency and money, and aggravation from our employees to have these spaces that don't work for them and don't work for collaboration with remote employees, so for total cost of ownership–what is a good meeting? What is a meeting that actually produces results? It’s the important thing.
Craig Durr: Nice. I like it. So I've gotten you with some hard questions here over the last 29 minutes. What I hear is this–you've walked me through a solution that actually seems pretty holistic. It's got everything you need within those SKUs–everything from the microphone, even speaker to audio, the software processing audio, great partnership with Huddly so you have the best cameras possible. We didn’t even go into that, but their multi camera solution that you're able to bring to market and leverage as well for those large rooms that work natively within the Teams environment–what's in the box is pretty impressive so far. I like that. We then talked about, I think the Shure story also has some pretty compelling points to consider, right? You are not a fly-by-night company, it's safe to say, right?
Tyler Troutman: No, 100 years means that we have a couple buildings that have been around for quite a long time, and we have employees who have been with the company for 40 plus years, right? This isn't a startup by any means.
Craig Durr: You are absolutely right. That's one of the things I noticed–It’s that there are people at Shure that have been there 15, 20, 25 years. There's someone I've talked to, he's been there 18 years, and he still considers himself to be a new person because there's always so many…
Tyler Troutman: I joke around. I've been at Shure for a little over seven years now–I'm in the San Francisco Bay Area. Seven years–I should be running the company by now, but I still consider myself a new hire.
Craig Durr: Oh, that's too funny. All right, Tyler. This has actually been a great episode. I appreciate it. You brought on exactly what we want to do with the Decision Point web series. The opportunity, let's put aside that marketing fluff, let's put aside those canned presentations and allow myself, on behalf of some of these decision makers, to ask you questions. What's in the kit? How does it work? Why should I trust you? Congratulations. I think you answered all those with stellar examples.
Tyler Troutman: Yeah. I mean, it's not hard when the solution actually delivers on the promises and delivers on the expectations of the market–it's not hard to talk about it. It's not hard to quote sell it. We don't need marketing for this. People just need to understand what it does and get someone in their environment and understand how easy we can make these spaces.
Craig Durr: I love it. All right, everyone. I'm gonna go ahead and wrap up this episode. Again, thank you for joining me for this premiere episode of Decision Point. Tyler, thank you for introducing to me the new Shure solution, the IntelliMix™ Microsoft Teams Room kit. It's a very powerful solution. Everyone, it’s Craig Durr with the Collab Collective. We'll see you next time on the next Decision Point. Take care.