On this episode of Direct from the Expo, Craig Durr speaks with Jedd Williams, Chief Commercial Officer for Logitech for Business, live from InfoComm 2026. Their conversation focuses on Logitech's expanding business portfolio, the company's strategy for delivering end-to-end workplace experiences, and how Logitech is helping organizations manage collaboration across personal workspaces, meeting rooms, and shared office environments. Jedd also shares insights into Logitech's growing focus on workspace intelligence, vertical market solutions, and the role of technology in supporting evolving workplace and return-to-office strategies.
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Craig Durr: Hey everybody, this is Craig Durr, Chief Analyst and Founder of the Collab Collective, and I want to welcome you to another edition of Direct from the Expo. This is InfoComm 2026, and we're live, bringing you great updates from executives and announcements taking place here on the expo floor. I am fortunate that I have a really good friend here to help walk me through some exciting updates and get us insights into Logitech, and that's Jedd Williams, Chief Commercial Officer for Logitech for Business.
How are you doing?
Jedd Williams: I'm excited to be here. It's a great day.
Craig Durr: It is a fantastic day. Now, I just introduced you with a title, which is relatively new to you. Congratulations!
Jedd Williams: Thank you.
Craig Durr: You've been with Logitech for two years, right? Tell me about the Chief Commercial Officer role. What does this imply? What are you leaning into here?
Jedd Williams: Yeah, you know, when I first started with Logitech, I was global head of sales for Logitech for Business, but I also had a major focus on North America. And as of April 1 this year, we actually elevated that to Chief Commercial Officer. What that really is, is I have sales and marketing, and instead of having a major focus on North America, I now have a major focus on the world. We're trying to make sure that we take the lessons learned from North America and other regions and roll them out consistently across the world, focused on sales and marketing.
Craig Durr: That's fantastic, obviously bringing these together. Now, a lot of times when people think about Logitech, they think about the mouse on their desk. But we're talking about Logitech for Business, and this is truly a holistic story that you're offering here, right?
Jedd Williams: It is indeed. We say internally, a mouse built this house. But what's pretty awesome about the company is that we're small, we're nimble, we're fast, and we're really focused on how to grow the portfolio. Right now, roughly 40% of our revenue is Logitech for Business, so really the B side of the business, and 60% is more consumer. I've got a directive, and my personal goal is to make that north of 50% of the business be Logitech for Business.
Craig Durr: That is an incredible directive because your CEO actually mentioned that on a recent earnings call. This is support from the top down, how important that is. And you know what I love, you are not new to this particular space. We were just talking, 32 years, with a pedigree from Cisco and Poly. These are the people you're going up against these days. What kind of insight does that give you and your team as you prepare for this?
Jedd Williams: Yeah, it's really interesting. I've always been the young guy, and now I'm looking around going, hold on, I'm not the young guy anymore. How does that happen, right? You mentioned 32 years in the industry, and it's a very small industry. I would say it's a small world. I grew up, I started my career at IBM, then went to Cisco, spent 22 years there, and then five years at Polycom, before Poly, and then I joined Logitech.
To answer your question, it allows me to have insights of what's really going on in the industry, not only from our end customers, our partners, and our distributors, but also from our competitors. Because it is a small industry, we all still talk to each other. We kind of know what's going on out in the world, and figure out how we can collectively all grow together.
Craig Durr: It's a fantastic statement to the insights you're going to be bringing to the team, or have been bringing to the team for the last few years. Now, I want to talk a little bit about the portfolio, because I think one of the key strengths of Logitech is the depth and breadth of the portfolio, especially in that Logitech for Business space. Walk me through the portfolio and how you're approaching that.
Jedd Williams: Yeah, it's a great question. I tell the team all the time, and our partners, and even our customers, from the home office to the boardroom, Logitech really has you from end to end. And one of the things I've recently started to figure out is that it's actually through different phases of your life, too.
You may start out knowing Logitech as the gaming company, if you're an adolescent, or even some adults, there are adults that are gamers too, right? So you may know Logitech in that phase of your life as the gaming company. Then, you get into your grade school years, and you may know Logitech as the education accessory company, with tablets and crayons and styluses for iPads, that sort of thing. And then, as you get into college and your professional career, you know Logitech as the mouse, keyboard, and webcam company.
But over the last five years, we've expanded that portfolio, and now we're also a video company. I think that makes us very powerful, because we have end to end, from the home office to the boardroom. We can really drive that complete experience, not only for the IT buyer, so we make it easy to configure and manage all of those different devices, but also for the end user. How do we get better together? How do we actually make this stuff work seamlessly together, so the end user has a phenomenal experience?
Craig Durr: I think you guys have actually solved a really key problem in the industry. We used to joke that when you could see the org chart, that was a problem. The way that you blend the personal experience and the team experience is very seamless. It's one of the strengths, I think, of the Logitech portfolio.
Jedd Williams: No, I absolutely agree. I always tell the team, “Don't sell your org chart.” For the folks who are here at the show, if you go to our booth, you'll see that we actually have a headset wall. It's the first time we've done this, and it's every headset that we make, from the pink gaming headset all the way up to our high-end Zone Wireless 2 enterprise headset. Some people have asked, “Well, why are you doing that?” It's because we really want people to understand that we have that breadth of portfolio. And hey, if you want to use the pink gaming headset, if that's what you prefer, and use it in the office, go for it. We want to make sure that we sell the customer what they want to use.
Craig Durr: And one of my jobs as an analyst and researcher is to look at those industry numbers, and Logitech is one of the market leaders in terms of the volume of headsets going into business environments. Another place I think you really excel, that I look at a lot, is how you serve those video conferencing rooms, and this is where the depth and breadth come across. I love that you have a portfolio that serves both Windows and Android offerings. It goes from the small room to the large room. It seems very deliberate, a holistic covering here. Can you share a little bit more about that?
Jedd Williams: Yeah, we do. It's funny, when I was at a competitor, I used to look at the unit numbers from Logitech and think, they must be counting webcams. There's no way Logitech is selling that many units. Well, now that I'm on this side, I'll tell you, we're absolutely selling that many units. Some analysts say we're number one in units in video conferencing. Maybe, I don't know, you tell me.
But we do have the small, medium, and large rooms absolutely covered, and we're at a price point where our goal is not to be the least expensive, but to be the price point that makes sense to deploy video across all your rooms. This prolific video deployment is what every customer is after now. Even if you're not using video in the room, you want the AI agent in the room, so enabling those rooms for the AI side of this is just as important as the video side these days. We have that complete solution, and now at ISE this year, we actually announced the Rally Camera AI and Rally Camera AI Pro. Those units are just now starting to ship, and that gets us into the more modular space as well. So we have small all the way up to the modular space, the complete room covered.
Craig Durr: It's fantastic. One of the things I really enjoyed about the Rally AI kit was not only the technology built in, but how you addressed the way it's mounted in the room. I think you were very much listening to your end customers, in terms of wanting these kinds of multi-camera experiences. How are we going to have an experience that's more hidden from the end user? I share that because another area I think you've listened to a lot is what those IT administrators are also concerned about, and it's not just the video conferencing room, but the workspace holistically. One of the great products you guys announced was Spot. Will you tell us more about Spot?
Jedd Williams: Yeah, I'm super excited about Spot, because Spot gives us the ability to get outside of the traditional conference room, outside of the monitored spaces, and into the rest of the building. Especially these days, with everybody coming back, Return-to-Office is happening all around us. In fact, a lot of people are like, it's already been done, we're done with this, stop talking about it, but it's still happening in a big way.
So we really want to make sure that the IT buyers, but also the space planners and the facilities folks, can measure how much those rooms are getting used, how much those hot desks are being used, and how much those phone booths are being used. That's the beautiful thing about Spot, it can measure spaces that you wouldn't traditionally put a video conferencing unit in. If a room has a VC unit from Logitech, we can already tell that the room's being occupied. But it's for all those other spaces where Spot really has that use case, and it integrates with some of our leading vendors to give those space analytics back to the building planners.
Craig Durr: Which helps, going back to solving those key problems. It's one of the superpowers of you and your team, really listening to what those pain points are. Now, you actually tied that back into Logitech Sync, which is your management platform, and that shows an additional investment in software activity, in terms of how people can think about workspace management.
Jedd Williams: It absolutely does. Sync is kind of our special sauce. It helps us manage all of our devices, but it also brings all those analytics together, from Spot and the rest of our devices, back to the IT administrator. So they can actually see how these things are being used, and if there are problems, they can be proactive in resolving them.
Craig Durr: You've got a lot going on. I think the audience, if they're not familiar with all these different solutions and areas, now is a great time for them to check in with Logitech here at the show. Or where else can someone check in?
Jedd Williams: Yeah, so we're running these global events called Logi Work. We've been running it for a couple of years now, and last year we had 29 cities globally.
Craig Durr: I had a chance to visit one with you.
Jedd Williams: You did. You were one of our keynotes there.
Craig Durr: It was a lot of fun.
Jedd Williams: The 29 cities last year, we're going to basically replicate that again this year. What Logi Work really is, it's a way for us to showcase our technology at a city near you, for all of our end users and partners. With Logi Work, we showcase the complete portfolio, video all the way up to our personal workspace solutions, with webcams, keyboards, headsets, all that kind of fun stuff. But we also look at the vertical side of this, too. What are the use cases? We didn't really talk about it, but we're really focused on healthcare, education, and government, focused on solving those customer use cases to really drive how doctors care, how teachers teach, and how the government collaborates and makes big decisions using video collaboration from Logitech.
Craig Durr: This is really listening to your customers again, and it goes back to that first point. I'm sure this is part of your strategy to get you to where Logitech for Business becomes 50% of the larger company revenue.
Jedd Williams: Absolutely. We're really focused on personas and use cases, because at the end of the day, if you focus on just the tech, that's interesting, but when you really focus on how to solve the customer pain points, that's where you change the conversation.
Craig Durr: I love that you guys take the long view on this. It's fantastic. All right, you have a marquee booth here at InfoComm. For people who can't see you here, it sounds like Logi Work is an opportunity for people to come see you too, is that right?
Jedd Williams: Come to a city near you.
Craig Durr: Coming to a city near you. Well, fantastic. Jedd, this has been a very exciting update. I appreciate it. There's a lot to absorb here, but the things we covered are really important. You are really committed to the business side of Logitech, you're looking at verticals, you're looking at broadening your solution, and you're looking beyond the conference room as well, helping to really solve some of those IT pain points.
Jedd Williams: Absolutely. That's what Logitech is, A to Z, video all the way up, and from, as I said before, the home office to the boardroom. We really want to solve all of our customer pain points.
Craig Durr: I love that catchphrase. All right, well, thank you so much, Jedd, I appreciate it. Everyone, this is Craig Durr, Chief Analyst from the Collab Collective. We are here live at InfoComm 2026, bringing you some more updates from great people like Logitech. Take care.