About Us
What is The Collab Collective?
The Collab Collective is an industry analyst firm focused on workplace collaboration and communication. We help technology vendors and IT decision-makers understand the nuances of the workplace, the workflows, and the workforce that define the modern work experiences.
OUR NAME
Our name, The Collab Collective, embodies our mission. It's not just a statement about the technology we cover (we cover many more!).
We actively promote interactive relationships with vendors and IT leaders. Unlike traditional analysts, we engage in active collaboration to uncover workplace insights. Success comes when we work together.
OUR TEAM
We are more than a boutique firm. Supported by a full-service marketing and creative agency, video editors, writers, data scientists, and content creators, we can tap into an ecosystem of experts and bring holistic views to life.
This ecosystem of experts comprises analysts, researchers, corporate real estate, HR, and IT executives, as well as end-users, to uncover hidden workplace stories.
OUR APPROACH
We turn away from the isolated, ivory tower mindset, embracing the power of engagement instead.
By diving deep into the dynamics between technology providers and IT leaders, we foster a partnership-driven environment. This method highlights the untold narratives within workplaces, helping you drive better decisions and reach more people.
Meet Our Founder
Craig Durr
Chief Analyst and Founder
Craig Durr is an analyst, researcher, and keynote speaker who focuses on workplace collaboration—the services, technologies, and devices that empower seamless connections between businesses, employees, and customers.
His expertise encompasses comprehensive market analysis, sizing projections, product evaluations, emerging trends, and end-user and buyer expectations. He has been a featured speaker in the US, India, South America, and Europe and is recognized by ARInsights as an ARchitect Power 100 analyst.
In addition to following technology, Craig also studies the human elements of work, organizing his findings into the workforce, the workplace, and the workflows and charting how these variables influence technologies and business strategies.