About Us
What is The Collab Collective?
At The Collab Collective, we connect technology, strategy, and people to transform how businesses succeed in a modern, hybrid world.
As a specialized industry analyst firm in workplace collaboration and communication, our mission is to bridge the gap between technology vendors and IT decision-makers. We deliver actionable insights that illuminate the evolving dynamics of work—helping our clients navigate the intersection of people, places, and processes.
We focus on the critical relationships between workplace environments, workflows, and the diverse workforce that powers today’s business operations, providing clarity and guidance in an ever-changing landscape.
Our Story: Collaboration, Expertise, and Connection
OUR NAME
The name The Collab Collective reflects our mission and philosophy. It’s more than a nod to the technologies we analyze—it’s a testament to how we work.
We actively promote interactive relationships with vendors and IT leaders. Unlike traditional analysts, we collaborate to uncover workplace insights. Success happens when we work together.
OUR TEAM
We are more than a boutique firm. Supported by a full-service marketing and creative agency, our team includes video editors, writers, data scientists, and content creators who bring holistic perspectives to life.
This expert ecosystem spans analysts, researchers, corporate real estate, HR, IT executives, and end-users, all working together to uncover hidden workplace stories.
OUR APPROACH
We reject the isolated, ivory tower mindset and embrace the power of collaboration.
By diving deep into the dynamics between technology providers and IT leaders, we foster partnerships that illuminate untold workplace narratives. These insights empower better decisions and help you reach the audiences that matter most.
Meet Our Founder
Craig Durr is an analyst, researcher, and keynote speaker who specializes in workplace collaboration—the services, technologies, and devices that enable seamless connections between businesses, employees, and customers.
With expertise in market analysis, sizing projections, product evaluations, emerging trends, and end-user and buyer expectations, Craig provides actionable insights that drive strategic decisions. Recognized as an ARchitect Power 100 analyst by ARInsights, he has shared his expertise on global stages across the US, India, South America, and Europe.
Beyond technology, Craig examines the human elements of work—organizing insights around the workforce, the workplace, and workflows. This approach uncovers how these interconnected dynamics shape technologies and business strategies in today’s evolving landscape.
Transform Attention Into Action
Partner with Collab Collective to streamline your buyer journey, turning interest into impactful decisions.