2024 Market Recap & 5-year Forecast: An Analysis of the Room-based Video Devices Market

This comprehensive report covers the worldwide market for room-based video  conferencing devices. It includes 8 graphically illustrative figures and 20 data tables. The  report starts with geographic regions. Then, The Collab Collective (TCC) provides a five year forecast for these segments and regions. 

Additionally, the report includes market dynamics and critical assumptions that we  believe will influence the purchasing behaviors of enterprise buyers as they manage the  dynamics of returning to the office and hybrid work strategies. 

Overall, The Collab Collective estimates that cumulative endpoint revenue will total  $20.4B between 2025 and 2029 and reach an annual rate of approximately $4.4B by  2029. Total units sold per year will average 1.56 million devices during this period. 

The Collab Collective segments the room video conferencing market into the following product segments:

• Appliance-based solutions (formally Single Codec Systems), including Android-based Room Systems
• Personal Appliance-based solution (formally Executive Systems)
• PC-based solution (formally Reference Design Systems)
• Room BYOD (formerly BYOD Room Peripherals)

Regional detail:

• Worldwide
• North America
• Europe (EMEA)
• Asia Pacific (APAC)
• Caribbean & Latin America (CALA)

This report draws upon estimated or reported revenue and unit sales from Cisco, Poly,  Huawei, Logitech, Neat, Jabra GN, Aver, Lenovo, Barco, Huddly, Kedacom, Yealink, and  Crestron, as well as other video conferencing vendors.

2024 Market in Review

Analysis of Room-based Video Devices 2024 Results 

The year 2024 marked a period of recovery and measured growth for the room-based video  conferencing market, with revenues reaching $3.45B and approximately 1.33M units shipped.  These figures represent a notable improvement from 2023, with a 5.6% increase in revenue and  1.7% growth in unit sales year-over-year. This positive trajectory suggests the market has begun  to stabilize after the recalibration that characterized 2022 and 2023. 

The Collab Collective's analysis indicates that 2024 represented an important turning point as  the industry completes its adjustment from the pandemic-driven surge and establishes a more  sustainable growth pattern. While still below the peak levels of 2021, the 2024 results  demonstrate renewed enterprise investment in video collaboration technologies as  organizations refined their long-term hybrid work infrastructure requirements. 

Key 2024 Market Trends and Strategic Implications 

Several factors shaped market performance in 2024:

1. Economic Resilience and IT Spending Normalization:
   While macroeconomic conditions remained uncertain, enterprise IT spending demonstrated  renewed confidence in the second half of the year. Organizations began unlocking delayed  video deployment budgets, but remained disciplined, focusing on investments that balanced  cost with productivity returns. 
2. Hybrid Work Becomes Institutionalized:
   Hybrid work transitioned from experimentation to established policy. This drove incremental  demand as enterprises prioritized consistent meeting experiences across all spaces. Growth  was especially visible in upgrading pandemic-era deployments and addressing under-equipped  meeting rooms—though overall refresh rates remained measured. 
3. Platform Standardization, Not Consolidation, Drives Procurement:
   While the dominance of platforms like Microsoft Teams and Zoom shaped buying patterns, the  notion of platform consolidation as a strategic lever for volume proved overstated. Instead,  platform standardization emerged as a table-stakes requirement: certified solutions gained  advantage, especially appliance-based devices, but did not by themselves accelerate market  expansion. Rather, platform fit became a key filter in procurement, not a primary driver of demand.
4. Evolving Product Mix and Segment Diversification: 
   Appliance-based solutions strengthened their leadership, representing 62.5% of revenue and  benefitting from deeper integration with UC platforms. However, organizations maintained a  balanced approach: 
5. Supply Chain Stability Enables Consistent Procurement:
   Unlike prior years, supply constraints largely faded in 2024. Vendors met demand reliably,  smoothing seasonal patterns and facilitating stronger Q4 results. This reliability supported end of-year budget execution and improved overall market predictability.
   
   These trends suggest a market that has moved beyond post-pandemic adjustment to establish  more sustainable growth patterns based on strategic rather than reactive purchasing  behaviors.

Figure 1 – 2020-2024 Revenue by Product Segment 

Source: The Collab Collective, April 2025

Figure 2 – 2020-2024 Units by Product Segment

Source: The Collab Collective, April 2025

Product Segment Performance 

Analyzing the performance across different product segments reveals a market in transition,  with each category demonstrating distinct dynamics and competitive positioning: 

Appliance-based Solutions

• Market Position: Maintained dominant position with 52.1% of units and 62.5% of  revenue
• Growth Trajectory: Achieved 11.3% revenue increase YoY, reversing the previous year's  decline
• Strategic Implications: The renewed growth in this segment signals strengthening  enterprise confidence in appliance-based architectures, particularly Android-based  systems that have achieved feature parity with their PC-based counterparts 

Appliance-based solutions strengthened their market leadership in 2024, driven by several  factors. The maturation of Android-based appliances has dramatically improved their appeal,  offering comparable functionality to PC-based systems but with simplified deployment and  management. Video bars and all-in-one systems continued to gain traction in mid-sized rooms,  while larger integrated systems maintained their position in premium meeting spaces. Vendors  expanded their portfolios with more diverse price points and form factors, allowing  organizations to standardize on a single architecture across different room types. This  expansion directly contributed to the segment's revenue growth despite ongoing ASP  pressures.

PC-based Solutions

• Market Position: Accounted for 18.0% of units and 23.1% of revenue
• Growth Trajectory: Demonstrated resilience with a modest 2.6% revenue decline YoY
• Strategic Implications: Maintained strong position in specific use cases, particularly in  organizations with established Windows-based infrastructure 

PC-based solutions continued to play a vital role in the collaboration ecosystem, though with  subtle shifts in deployment patterns. The impending Windows 10 end-of-support deadline  (October 2025) has created both challenges and opportunities for this segment. Some  organizations accelerated refresh cycles to ensure Windows 11 compatibility, while others  began evaluating platform transitions to appliance-based alternatives. The segment showed  particular strength in complex room configurations where the flexibility of general-purpose  computing remained advantageous. Higher ASPs compared to other segments reflected  increasing specification requirements and the addition of premium peripherals to enhance the  meeting experience.

Room BYOD

• Market Position: Represented 27.7% of units but only 12.4% of revenue
• Growth Trajectory: Signs of stabilization with just 0.2% revenue growth YoY, following  significant declines in previous years
• Strategic Implications: Finding equilibrium as a strategic component within diversified  deployment strategies 

The Room BYOD segment showed notable resilience in 2024 after several years of decline.  Organizations recognized these solutions as valuable complements to dedicated room  systems, particularly in smaller spaces, flexible environments, and for specialized use cases.  The growth of managed BYOD solutions, which provide enhanced security and simplified  management, has helped address previous limitations. Simultaneously, feature improvements  in video bars and standalone peripherals narrowed the experience gap with integrated systems.  While ASPs increased by approximately 14% as buyers gravitated toward higher-quality  options, the segment's value-oriented positioning continues to make it attractive for cost conscious deployments and supplemental spaces.

Personal Appliance-based Solutions

• Market Position: Smallest segment at 2.1% of units and 2.1% of revenue
• Growth Trajectory: Experienced a 16.4% revenue decline YoY, continuing multi-year  contraction
• Strategic Implications: Maintained relevance in specific use cases despite broader  market challenges 

Personal Appliance-based solutions continued their multi-year contraction but showed early  signs of stabilizing around a core set of specific use cases. These systems retained their appeal  in executive offices, touchdown spaces, and specialized applications such as virtual  receptionist deployments. Dual-monitor compatibility emerged as a crucial differentiator,  addressing a key limitation compared to PC-based alternatives. The ASP increase of  approximately 5.8% reflected a shift toward premium configurations rather than entry-level models, suggesting buyers in this segment prioritize quality over cost. While unlikely to return to  previous market share levels, this category appears to be establishing a sustainable niche  targeting specific requirements rather than broad deployment scenarios.

Overall, the 2024 market demonstrated a more balanced distribution across product segments  than in previous years. While appliance-based solutions remained the clear leader,  organizations increasingly employed mixed deployment strategies, selecting different solution  types based on specific room requirements, use cases, and budget considerations. This  diversification reflects the maturing video collaboration market, where one-size-fits-all  approaches have given way to more nuanced and targeted deployments.

Figure 3 - 2024 Units by Product Segment

Source: The Collab Collective, April 2025

Figure 4 - 2024 Revenue by Product Segment

Source: The Collab Collective, April 2025

2024 Scorecard

The Collab Collective's market forecasting accuracy proved decisive in 2024, with 96.3%  accuracy for unit predictions and 102.9% for revenue forecasts compared to actual results.  This enhanced precision reflects our refined methodology despite ongoing market volatility. 

The revenue overshoot (2.9%) versus unit undershoot (3.7%) indicates higher-than-anticipated  ASPs, particularly in the appliance-based segment where both units and revenue exceeded  forecasts by 11.1% and 9.1% respectively. The strong performance in this largest market  segment drove overall forecast accuracy.

These results demonstrate the market's gradual return to more predictable patterns, providing  a stable foundation for future forecasting while acknowledging the dynamic nature of the video  conferencing landscape. 

Table 1 - 2024 Room-based Video Device Unit Forecast Versus 2024 Actual

Source: The Collab Collective, April 2025

Table 2 - 2024 Room-based Video Device Revenue Forecast Versus 2024 Actual

Source: The Collab Collective, April 2025

Looking Forward - Key Market Factors Influencing Unit Volume  (2025–2029) 

The following section provides an overview of the primary market forces expected to shape  video conferencing device unit volume over the next five years. While each factor will contribute  fto overall market dynamics, its respective influence on unit volumes varies. Some serve as  major accelerators, others as framing conditions or gating mechanisms. This analysis offers  clarity on how each factor will likely impact global and regional demand through 2029. 

Table 3 – Factors that Influence the Room-based Video Devices Market 

Note: Weight is scored from 0 to 5, with 5 being “Very high importance” and zero being “Not important.”

Source: The Collab Collective, April 2025

Worldwide Summary of Market Factors for 2025–2029

Based on these criteria, here is how we view the worldwide trends impacting unit volumes in the  video conferencing market during the forecast period: 

Post-Pandemic Work Trends

Hybrid work has shifted from a transitional phase to a core workplace strategy. While no longer  driving rapid expansion, hybrid models continue to sustain steady demand for video-enabled  rooms. Growth is now characterized by incremental expansion and replacement of aging  equipment. North America and EMEA remain the most stable in hybrid work adoption, while  APAC and CALA show more variability by country and region. As such, this factor serves as a  stabilizing force for unit volumes rather than a high-growth catalyst.

Impact: Moderate positive influence on unit volumes, sustaining steady demand across  regions but no longer serving as a breakout growth driver. 

Economic Conditions

Global economic headwinds remain among the most influential forces shaping demand.  Tariffs, inflation, and geopolitical uncertainty continue to pressure IT budgets and delay large scale investments, particularly in mature markets. North America, in particular, faces unique  challenges due to tariff-related costs, while EMEA faces uncertainty tied to economic softness.  Emerging markets, while impacted, may be more insulated due to lower-cost deployment  strategies. 

Impact: Negative influence on unit volumes, particularly in mature markets, as constrained  budgets suppress expansion and delay refresh cycles. 

Technological Advancements 

Innovations in audio, video, AI, and system integration will continue to refresh enterprise  interest in video solutions. While such advancements will drive competitive differentiation and  refresh cycles, they are unlikely to independently spur widespread new room enablement. Their  role will be meaningful but steady—more of a reinforcer of existing momentum than a primary  growth catalyst. Adoption will be strongest in North America and EMEA, where premium  meeting experiences are a priority, while APAC and CALA will focus more selectively on  practical upgrades.

Impact: Moderate positive influence, supporting refresh cycles and competitive differentiation,  though less impactful on new room creation.

Corporate IT Spending and Refresh Cycles

The convergence of multiple replacement cycles represents one of the most significant drivers  of unit volumes. The retirement of Windows 10, Android 10/11 certification expiration, and  aging BYOD peripherals will push enterprises to reinvest in room systems. North America will  lead this replacement-driven surge, with EMEA following closely. APAC and CALA will also  participate, though with more variability based on device age and economic conditions. This  synchronized refresh cycle is expected to underpin global unit demand through 2027, before  stabilizing into traditional replacement patterns.

Impact: Very strong positive influence, acting as one of the primary drivers of unit volumes  through 2027 before normalizing into steady replacement cycles. 

Market Saturation 

Although global video conferencing penetration rates remain relatively low—approximately 10%  worldwide and 20% in North America—market saturation should not be seen as a major unit  volume driver. Many meeting spaces may never require video enablement, and growth patterns  indicate a shift to steady annual demand tied to refresh cycles and incremental expansion.  While saturation defines the ceiling globally, CALA and parts of APAC still offer higher growth  potential due to lower current penetration. 

Impact: Low to modest positive influence, serving more as a market ceiling and pacing  mechanism than a growth driver.

Emerging Markets 

Emerging markets, particularly in Latin America, parts of APAC, and Eastern Europe, offer  meaningful opportunities for incremental unit growth. These regions combine low current  penetration with modernization efforts and are expected to steadily contribute to global  volumes. Although growth may be moderated by economic and infrastructure challenges,  emerging markets will remain a positive and consistent factor in the overall forecast. 

Impact: Moderate to strong positive influence, with greenfield demand providing important but  regionally concentrated contributions to global unit growth. 

UC Platform Standardization and Expansion 

The consolidation of enterprises onto leading UC platforms, especially Microsoft Teams, will  contribute to incremental unit growth, particularly in mature markets. Platform standardization  often results in efforts to video-enable previously unconnected rooms to ensure consistent  user experiences across spaces. North America and EMEA will see the greatest impact as large  enterprises and public sector organizations seek consistency across locations. APAC and CALA  are expected to see a more gradual effect given greater platform diversity. 

Impact: Moderate positive influence on unit volumes, particularly in North America and EMEA  where standardization is a priority. 

Manufacturing and Supply Chain 

Manufacturing and supply chain dynamics are expected to influence timing and procurement  patterns rather than unit volumes directly. Tariffs, regional production shifts, and supply chain  volatility may suppress demand at the margins and introduce variability in project execution.  North America will be most affected by tariff-related pressures, while EMEA, APAC, and CALA  benefit from localized manufacturing and more flexible procurement cycles. 

Impact: Modest negative influence on unit volumes globally, with greatest effect on purchase  timing rather than overall market size. 

Sustainability Requirements 

Sustainability and ESG objectives are becoming increasingly relevant in enterprise and public  procurement, particularly in regulated markets. EMEA is expected to lead in this area, where  regulatory frameworks continue to tighten. North America will see moderate influence, while APAC and CALA are expected to lag. Despite this rising importance, sustainability remains a  secondary consideration relative to cost, compatibility, and user experience. 

Impact: Very low positive influence, with rising relevance but limited effect on global unit  volumes during this forecast period. 

In the following sections, we will apply these assumptions to our data analysis, providing  detailed projections for different regions, product categories, and the overall market landscape. 

Triple Replacement Wave: Understanding the 2025-2027 Upgrade  Supercycle 

The next several years will be defined by a unique and powerful convergence of replacement  cycles across multiple categories of video conferencing devices. Unlike typical refresh activity,  which tends to be staggered by segment or customer type, the 2025–2027 period will see  synchronized demand driven by three distinct and overlapping upgrade requirements. Aging  PC-based solutions tied to the Windows 10 end-of-support deadline, Android appliance-based  systems facing expiring certifications, and pandemic-era BYOD solutions reaching natural  lifecycle completion will all hit critical replacement windows within a compressed timeframe. 

For sales leaders and vendors, this alignment of upgrade triggers creates a rare opportunity to  capture large-scale refresh initiatives across enterprise, public sector, and commercial  customer segments simultaneously.

Windows 10-based PC Solutions Replacement Cycle 

The Windows 10 end-of-support deadline of October 14, 2025, is driving a significant  replacement wave for PC-based video conferencing solutions, with an estimated 85,000- 110,000 units in North America alone requiring replacement in 2025. This cycle predominantly  affects systems deployed between 2020-2022, with approximately 75-80% of these devices  lacking the hardware specifications required for Windows 11 upgrades, particularly those  based on 7th generation Intel processors and earlier. Organizations face a clear decision point:  replace these systems with newer Windows 11-compatible hardware, transition to appliance based solutions, or implement more flexible BYOD approaches – with the choice significantly  impacting their video collaboration strategy for the next 3-5 years. 

Android 10/11 Devices Replacement Cycle 

The Android certification end date of September 3, 2025, for Android 10 and 11 devices is  creating a parallel replacement requirement affecting an estimated 75,000-90,000 video  conferencing systems in North America. This cycle primarily impacts appliance-based  solutions from major manufacturers including Poly, Yealink, Logitech, and AudioCodes that  were deployed between 2020-2023, with approximately 85-90% of these devices running  versions of Android that will no longer receive security updates or feature enhancements. While  some devices may receive firmware upgrades to Android 12, extending their useful life, many  older models lack the hardware capabilities for such upgrades, forcing organizations to  evaluate replacements that offer longer support horizons and enhanced security features.

Pandemic-Era BYOD Replacement Cycle 

The largest of the three replacement waves involves pandemic-era BYOD solutions, with an  estimated 180,000-200,000 units in North America approaching the end of their typical 3-5 year  lifecycle in 2025. This cycle reflects the massive surge in BYOD video conferencing  deployments between Q3 2020 and Q4 2021, when organizations rapidly implemented flexible  solutions to support remote work during the pandemic. These systems, which peaked at  approximately 219,000 global units shipped in Q1 2021 (with North America receiving roughly  97,000 units), are now reaching both technological obsolescence and physical wear  thresholds, presenting organizations with an opportunity to reassess their collaboration  strategy in light of established hybrid work patterns and improved technology options. 

Regional Impact And Sales Implications 

While these replacement cycles will play out globally, their magnitude and urgency will vary by  region. North America will represent the largest and most immediate opportunity, given its deep  installed base of Windows 10 PC systems and early adoption of Android appliances and BYOD  solutions during the pandemic. EMEA will follow closely, with similar pressures tied to IT  standardization and lifecycle management, particularly in enterprise and public sector  environments. APAC markets, while impacted, may see a more gradual replacement pattern as  diverse platform usage and economic factors shape deployment cycles. CALA, still in early  stages of video enablement, will experience these replacement waves more modestly, though  public and enterprise buyers will increasingly face lifecycle-driven refresh decisions.  

Understanding which customers and regions are aligned to these upgrade triggers will be critical for targeting near-term opportunities and optimizing sales engagement strategies  across global markets. 

2025-2029 Forecast for Room-based Video Conferencing

Below is an executive summary of our five-year forecast. Product segment and regional-specific  assumptions are discussed in the appropriate sections later in this report. 

Market Growth Outlook and Key Themes 

The room-based video conferencing market is poised for consistent growth over the next five  years, with The Collab Collective projecting a 5.2% compound annual growth rate (CAGR) in  both units and revenue from 2025-2029. This balanced growth pattern reflects a maturing  market where expansion is driven by both replacement needs and strategic deployments.  Overall, cumulative endpoint revenue between 2025 and 2029 will total $20.4B and reach an  annual rate of approximately $4.4B by 2029. (Tables 4 and 5) 

This forecast represents a significant evolution from previous projections, reflecting both the  stronger-than-expected 2024 performance and the converging replacement cycles discussed  earlier. The predicted growth rates demonstrate a market that has moved beyond post pandemic volatility to establish more predictable expansion patterns, though with important  variations across segments and regions. 

Several key themes underpin this outlook:

1. Replacement-Driven Momentum: The triple replacement wave spanning 2025-2027  will drive a significant portion of unit volumes, particularly in mature markets where  installed bases are substantial.
2. Segment Differentiation: Product categories will experience divergent growth  trajectories, with Room BYOD (7.5% unit CAGR) and Appliance-based solutions (4.1%  unit CAGR) showing the strongest expansion, while Personal Appliance-based solutions  stabilize at a more modest 1.9% unit CAGR.
3. Geographic Diversity: Growth will vary significantly by region, with EMEA (7.4% revenue  CAGR) and CALA (5.9% revenue CAGR) outpacing North America (4.4% revenue CAGR)  and APAC (3.5% revenue CAGR). This uneven pattern reflects differing technological  adoption curves, economic conditions, and trade policies rather than a fundamental  shift in market composition.
4. Tariff-Induced Market Friction: The implementation of significant tariffs, particularly  impacting North American markets, will create a substantial headwind against the  expected replacement surge. These trade policies are anticipated to both delay  procurement decisions and potentially drive shifts in vendor selection based on  manufacturing origin. While the underlying demand from technology refresh requirements remains, the execution timeline may stretch beyond initial expectations,  particularly for price-sensitive segments. This friction is a primary contributor to North  America's more modest growth forecast compared to EMEA, despite North America's  larger installed base of systems approaching end-of-life.
5. Pricing Strategy Evolution: The tariff environment is likely to drive complex shifts in  pricing dynamics rather than simple stabilization. In tariff-affected markets, particularly  North America, ASPs may increase as import costs are partially passed through to  customers. Simultaneously, competitive pressures and volume growth may drive  opposing price reductions in unaffected markets. These cross-currents will result in  significant regional variations in ASP trajectories that will require sophisticated pricing  strategies from vendors. 

This forecast indicates a video conferencing market entering a phase of sustained but  measured growth, characterized by regular refresh cycles, incremental new room enablement,  and strategic platform migrations rather than the reactive deployment surges seen during the  pandemic era.

Figure 5 - 2025-2029 Room-based Video Devices Unit Forecast

Source: The Collab Collective, April 2025

Table 4 - 2025-2029 Room-based Video Devices Unit Forecast

Source: The Collab Collective, April 2025

Figure 6 - 2025-2029 Room-based Video Devices Revenue Forecast (in millions USD) 

Source: The Collab Collective, April 2025

Table 5 – 2025-2029 Room-based Video Devices Revenue Forecast (in millions USD) 

Source: The Collab Collective, April 2025

Pricing Trends (ASPs) and Market Developments 

The 2025-2029 period introduces complex pricing dynamics that diverge significantly from  historical patterns, primarily influenced by tariff impacts, competitive pressures, and  technological enhancements. Rather than uniform ASP trends across segments, we anticipate  varied trajectories that reflect both regional factors and product-specific considerations. 

Tariff-Differentiated Pricing:

The implementation of significant tariffs, particularly affecting  Chinese manufacturing, creates a clear division in pricing strategies between affected and  unaffected markets. In North America, where tariff impacts are most pronounced, ASPs may  increase by 3-8% across product categories as companies partially pass through higher import  costs. Conversely, vendors may absorb more costs in competitive EMEA and APAC markets,  leading to more stable ASP trajectories. 

Segment-Specific Considerations: 

• Appliance-based solutions will see moderate ASP growth of 1.1% CAGR globally,  though with significant regional variations. Despite unit growth of 4.1% CAGR, pricing  improvements will help drive stronger revenue expansion at 5.2% CAGR. This  represents a shift from historical ASP declines as AI capabilities, enhanced integration,  and improved user experiences justify premium positioning. 
• Personal Appliance-based solutions face continued pricing pressure (-0.8% ASP  CAGR) despite specialty use case positioning. With unit growth limited to 1.9% CAGR,  revenue expansion will be modest at 1.1% CAGR, suggesting ongoing challenges for this  niche category despite potential technology improvements. 
• PC-based solutions show the narrowest gap between unit and revenue growth (4.7% vs  4.4% CAGR), indicating relative pricing stability (-0.3% ASP CAGR) as the category  benefits from hardware improvements that offset competitive pressures. 
• Room BYOD solutions demonstrate the largest gap between unit and revenue  expansion (7.5% vs 6.9% CAGR), reflecting modest ASP declines (-0.6% CAGR) as  broader adoption drives some pricing adjustments to capture growth opportunities. 

These varied pricing dynamics underscore the evolution from a broadly deflationary market  environment to one characterized by strategic price positioning and regional differentiation.  Vendors will increasingly focus on value-based pricing that aligns with specific use cases and  regional conditions rather than pursuing uniform global pricing strategies.

Forecast Details by Product Segment 

The following sections provide forecasts and commentary on the individual product segments.

Appliance-based solution

Appliance-based video conferencing solutions are projected to maintain their market  leadership position through the forecast period, with global shipments growing from 691,823  units in 2024 to 846,184 units by 2029, representing a 4.1% compound annual growth rate  (CAGR). 

Forecast Highlights:

• North America and EMEA will lead adoption with 4.7% and 3.7% unit CAGRs  
  respectively, while APAC shows comparable growth at 3.7% despite its larger installed  base.
• Revenue growth is expected to outpace unit expansion, with a projected 5.2% global  CAGR reaching $2.78B by 2029, driven by modest ASP improvements and feature  enhancements.
• EMEA shows the strongest revenue potential with a 7.6% CAGR, substantially  outperforming other regions and reflecting both unit growth and value-focused procurement.
• The segment will benefit significantly from the Android 10/11 certification expiration in  September 2025, creating a substantial replacement catalyst for systems deployed  during 2020-2023. 

This growth reflects the maturation of Android-based appliances offering feature parity with PC based alternatives while providing simplified deployment. Organizations standardizing meeting  room technologies across different spaces will drive both replacement cycles and new  deployments, particularly in mid-sized rooms where video bars and integrated systems  continue gaining traction. 

Table 6 - Appliance-based solution – Sizing & Forecast 

Source: The Collab Collective, April 2025

Personal Appliance-based solution

Personal Appliance-based solutions are projected to stabilize after several years of decline,  with global shipments growing modestly from 28,388 units in 2024 to 31,180 units by 2029,  representing a 1.9% compound annual growth rate (CAGR). 

Forecast Highlights: 

• Regional growth patterns show significant variation, with EMEA leading at 4.2% unit  CAGR while North America shows more modest expansion at 1.2% CAGR, suggesting  differing regional use cases and adoption patterns.
• Revenue growth will lag unit expansion at just 1.1% CAGR globally, reaching $76.0M by  2029, as pricing pressure continues to affect this segment despite its specialized  positioning.
• The segment will maintain its position as the smallest of the four product categories,  accounting for approximately 2% of both total units and revenue throughout the forecast period.
• Specific use cases including executive desktops, reception areas, and hotdesking  applications will sustain demand, though at lower levels than during the pandemic  peak. 

This stabilization marks a shift from previous forecasts of continued decline. The segment is  finding equilibrium in specific use cases where dedicated devices deliver clear benefits. Key  drivers include dual-monitor support, enhanced AV quality, and simplified interfaces in  premium environments. These solutions are establishing a sustainable niche by focusing on  quality over quantity in select deployments. 

Table 7 - Personal Appliance-based solution – Sizing & Forecast

Source: The Collab Collective, April 2025

PC-based Solutions

PC-based video conferencing solutions are forecast to maintain steady growth through the  projection period, with global shipments increasing from 239,003 units in 2024 to 301,262 units  by 2029, representing a 4.7% compound annual growth rate (CAGR).

Forecast Highlights: 

• EMEA leads regional adoption with a projected 6.8% unit CAGR, substantially outpacing  North America (3.8%), APAC (2.8%), and CALA (5.3%), reflecting strong deployment  momentum in European enterprises.
• Revenue is forecast to grow at a 4.4% CAGR, reaching $990.3M by 2029, with the  narrowest gap between unit and revenue growth among all segments (-0.3% ASP  
  CAGR).
• The Windows 10 end-of-support deadline in October 2025 will drive significant  replacement activity, affecting an estimated 85,000-110,000 units in North America  alone and creating a concentrated upgrade window.
• The segment will continue to represent approximately 18% of total market units and  23% of revenue, maintaining its position as the second-largest category behind appliance-based solutions. 
  

This growth reflects PC-based solutions' enduring appeal in larger meeting rooms and  environments requiring advanced integration. While facing competition from Android-based  alternatives, organizations with established Windows ecosystems value the familiarity and  flexibility of PC-based systems. The Windows 10 end-of-support deadline in October 2025  presents a critical decision point, as organizations must choose between upgrading to  Windows 11-compatible hardware or transitioning to alternative architectures. This decision  window in 2025-2026 could significantly reshape segment growth as enterprises commit to  platform strategies defining their collaboration infrastructure for years ahead. 

Table 8 - PC-Based Solution – Sizing & Forecast

Source: The Collab Collective, April 2025

Room BYOD

Room BYOD solutions are positioned for the strongest growth among all product segments, with global shipments projected to increase from 367,959 units in 2024 to 529,175 units by  2029, representing a robust 7.5% compound annual growth rate (CAGR).

Forecast Highlights: 

• EMEA leads regional adoption with an impressive 9.4% unit CAGR, followed by CALA  (7.9%), North America (6.4%), and APAC (5.4%), indicating broad global acceptance of  flexible deployment models.
• Revenue is forecast to grow at a 6.9% CAGR, reaching $596.7M by 2029, with the gap  between unit and revenue growth reflecting modest ASP pressure (-0.6% CAGR) as the  segment scales.
• The segment will represent the largest volume of refreshed units during the 2025-2027  period, with pandemic-era BYOD systems (an estimated 180,000-200,000 units in North  America alone) reaching end-of-life.
• Despite accounting for 31% of total market shipments by 2029, the segment will  represent only 13% of market revenue, reflecting its cost-effective positioning compared to dedicated room systems. 
  

This strong growth reflects Room BYOD's evolution from pandemic stopgap to strategic  collaboration component. Its flexibility addresses uncertain office utilization patterns and  enables rapid deployment as hybrid work matures. Managed BYOD solutions have overcome  traditional limitations in security and management, expanding appeal beyond small spaces.  Improvements in cameras, audio, and connectivity have narrowed the experience gap with  dedicated systems while maintaining cost advantages. These factors position BYOD to capture  significant growth from both replacements and new deployments throughout the forecast  period. 

Table 9 - Room BYOD – Sizing & Forecast

Source: The Collab Collective, April 2025

Forecast Details by Region

Below are five-year forecasts for units and revenue categorized by region, followed by regional slices of the data and related notes and observations by The Collab Collective.

Total Units by Region

Figure 7 - Room-based Video Devices Units Forecast by Region

Note: Numbers in the tables may not add precisely to 100% due to rounding.

Source: The Collab Collective, April 2025

Table 10 - Room-based Video Devices Units Forecast by Region 

Source: The Collab Collective, April 2025

Total Revenue by Region

Figure 8 Room-based Video Devices Revenue Forecast by Region (in millions USD)

Note: Numbers in the tables may not add precisely to 100% due to rounding.

Source: The Collab Collective, April 2025

Table 11 - Room-based Video Devices Revenue Forecast by Region (in millions USD) 

Source: The Collab Collective, April 2025

North America Forecast

North America will maintain its position as the largest regional market by revenue through the  forecast period, growing from $1,220.3M in 2024 to $1,510.1M by 2029, representing a  moderate 4.4% compound annual growth rate (CAGR). 

Regional Highlights:

• Unit shipments are forecast to increase from 485,780 in 2024 to 618,632 by 2029 (5.0%  CAGR), outpacing revenue growth and suggesting continued competitive pricing pressure.
• Appliance-based solutions will see healthy expansion at 4.7% unit CAGR, reaching  275,137 units by 2029, driven by the approaching Android 10/11 certification expirations  affecting 75,000-90,000 systems.
• Room BYOD demonstrates the strongest segment growth at 6.4% unit CAGR, as  organizations refresh the substantial installed base of pandemic-era deployments while  continuing to value flexible deployment models.
• The Windows 10 end-of-support deadline will drive acceleration in PC-based solutions  replacement during 2025-2026, contributing to the segment's 3.8% unit CAGR despite  platform competition. 

North America's growth trajectory reflects both significant opportunities and unique  challenges. While the region faces the largest concentration of systems requiring replacement  during the forecast period, tariff headwinds are expected to dampen growth potential,  particularly in price-sensitive segments.

Organizations in this region will increasingly evaluate not just technology capabilities but also  manufacturing origins when making procurement decisions. This economic pressure,  combined with the region's market maturity, results in more modest growth compared to other  regions despite North America's substantial installed base. Nevertheless, the region's  continued revenue leadership underscores its strategic importance for vendors and its role in  driving innovation in collaboration technologies.

Table 12 - Room-based Video Devices Unit Forecast – North America

Source: The Collab Collective, April 2025

Table 13 - Room-based Video Devices Revenue Forecast – North America (in millions USD)

Source: The Collab Collective, April 2025

Europe, Middle East, Africa (EMEA) Forecast

The Europe, Middle East and Africa (EMEA) region is projected to demonstrate the strongest  growth trajectory among all regions, with revenues expanding from $1,092.5M in 2024 to  $1,564.4M by 2029, representing a robust 7.4% compound annual growth rate (CAGR). 

Regional Highlights:

• Room BYOD leads segment growth with an impressive 9.4% unit CAGR, reaching  234,324 units by 2029, as organizations value flexibility and cost-effectiveness for  expanding their video-enabled spaces.
• PC-based solutions show strong momentum at 6.8% unit CAGR, notably outpacing the  global average and indicating continued preference for Windows-based systems in  European enterprises.
• Appliance-based solutions demonstrate healthy growth (3.7% unit CAGR) and  exceptional revenue expansion (7.6% CAGR), suggesting a value-focused approach that  emphasizes premium features and capabilities. 

EMEA's growth dynamics reflect several regional advantages throughout the forecast period.  The region benefits from relative insulation from tariff pressures affecting North American  markets, creating more favorable procurement conditions that support both replacement  cycles and new deployments. Additionally, EMEA's diverse sub-regions create balanced growth  opportunities, with mature Western European markets driving technology refresh cycles while  emerging markets in Eastern Europe, Middle East, and Africa contribute greenfield  deployments. 

The region's tight regulatory frameworks around data privacy and sustainability also influence  purchasing patterns, often favoring vendors with strong compliance credentials and eco-friendly designs. These factors combine to position EMEA as the growth leader through 2029,  with particular strength in high-value, premium configurations across all product segments. 

Table 14 - Room-based Video Devices Unit Forecast – EMEA

Source: The Collab Collective, April 2025

Table 15 - Room-based Video Devices Revenue Forecast – EMEA (in millions USD)

Source: The Collab Collective, April 2025

Asia Pacific (APAC) Forecast

The Asia-Pacific (APAC) region is projected to maintain steady growth through the forecast  period, with revenues increasing from $1,007.0M in 2024 to $1,193.2M by 2029, representing a  3.5% compound annual growth rate (CAGR). 

Regional Highlights:

• Unit shipments are forecast to grow from 341,807 in 2024 to 411,978 by 2029 (3.8%  CAGR), reflecting a more measured expansion compared to previous forecasts.
• Appliance-based solutions continue to dominate the regional product mix, accounting  for 68% of total units and 77% of revenue by 2029, with a 3.7% unit CAGR.
• Room BYOD shows the strongest segment growth at 5.4% unit CAGR, though from a  smaller base than in Western markets, indicating increasing acceptance of flexible  deployment models.
• PC-based solutions maintain modest growth at 2.8% unit CAGR, limited by competition  from appliance-based alternatives but still finding traction in specific enterprise environments. 

APAC's growth reflects varied economic conditions across the region, creating distinct  adoption patterns between developed and emerging markets. Manufacturing shifts driven by  global trade policies and the strong presence of regional vendors in China and South Korea  influence competitive dynamics throughout APAC. While no longer leading global growth rates, the region remains significant, particularly in appliance-based solutions where regional preferences are strongest. 

Table 16 - Room-based Video Devices Unit Forecast – APAC

Source: The Collab Collective, April 2025

Table 17 - Room-based Video Devices Revenue Forecast – APAC (in millions USD) 

Source: The Collab Collective, April 2025

Central and Latin America (CALA) Forecast

The Caribbean and Latin America (CALA) region, while remaining the smallest market by  volume, is forecast to demonstrate impressive growth, with revenues expanding from $130.6M  in 2024 to $173.7M by 2029, representing a solid 5.9% compound annual growth rate (CAGR). 

Regional Highlights:

• Unit shipments are projected to increase from 47,352 in 2024 to 64,261 by 2029 (6.3%  CAGR), reflecting both replacement activity and new room enablements.
• Appliance-based solutions show strong growth with a 6.2% unit CAGR, reaching 39,459  units by 2029, demonstrating the region's preference for integrated, purpose-built  systems.
• Room BYOD solutions lead segment growth at 7.9% unit CAGR, benefiting from their  cost-effectiveness in price-sensitive markets within the region.
• PC-based solutions maintain steady growth at 5.3% unit CAGR, finding particular  traction in enterprise and education environments. 

CALA's growth reflects increasing technology adoption across the region, as organizations  modernize their collaboration infrastructure to support hybrid work models. The region benefits  from relative insulation from global trade tensions while demonstrating increasing demand for  video-enabled meeting spaces. Despite its smaller absolute size, CALA's consistent growth  across all product segments makes it an attractive expansion opportunity for vendors seeking  to diversify their global footprint.

Table 18 - Room-based Video Devices Unit Forecast – CALA 

Source: The Collab Collective, April 2025

Table 19 - Room-based Video Devices Revenue Forecast – CALA (in millions USD)

Source: The Collab Collective, April 2025

About Us / Document Notices

About Us

Craig Durr is the Chief Analyst and Founder of The Collab Collective, an industry analyst firm  focused on workplace collaboration and communication. Through his work as an analyst,  researcher, and keynote speaker, Craig has developed deep insight into the services,  technologies, and devices that empower seamless connections between businesses,  employees, and customers. 

His expertise encompasses comprehensive market analysis, sizing projections, product evaluations, emerging trends, and end-user and buyer expectations. He has been a featured speaker in the US, India, South America, and Europe and is recognized by ARInsights as an ARchitect Power 100 analyst.

Beyond technology, Craig also researches the intricate human dimensions of work, categorizing his findings into the workforce, the workplace, and the workflows of the modern work experience. By unraveling these components, he helps to unveil the intricate interplay between technology, productivity, and business strategies essential to the future of work.

You can contact him at cdurr@collab-collective.com, on Twitter @craigdurr, or LinkedIn - https://www.linkedin.com/in/craigdurr/

The Collab Collective offers deep insights into the evolving landscape of workplace communication and collaboration, combining data-driven analysis with a nuanced understanding of the workforce, workplace, and workflows shaping today's hybrid environments. Our analysts are experts in workplace collaboration, customer experience, and employee experience technologies, as well as enterprise applications for creativity and workflow management—providing a comprehensive understanding of how these solutions drive real-world business outcomes.

Our services include syndicated market research, custom studies tailored to your business needs, and sales enablement strategies that help you connect with your target audience more effectively. At The Collab Collective, we don't just provide research; we foster collaborative partnerships that uncover the untold stories within the modern workplace.

Document Notices

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The information provided in this publication has been obtained from sources deemed reliable; however, Collab Collective LLC, makes no representations or warranties, express or implied, as to the accuracy, completeness, or adequacy of the information contained herein. Collab Collective LLC shall not be liable for any errors, omissions, or misinterpretations of the information or for any losses, damages, or claims arising from the use of this publication. Any use of the information contained herein is solely at the reader's own risk. The user assumes full responsibility for the selection of this material to achieve their intended results. All opinions, analyses, and conclusions expressed in this publication are subject to change without notice.

Appendix A: Background and Definitions 

Research Background and Methodology 

This report was developed using primary and secondary sources of information. The Collab  Collective (TCC) regularly contacts and interviews approximately 40 vendors operating  worldwide. TCC collects quarterly volume and revenue data from the major vendors throughout  the year, allowing us to perform market-sizing based on data submitted directly by the  suppliers. In cases where data is not directly provided, TCC has made estimates based on other  data points from vendors combined with our market insights.

All revenues stated are from the technology vendor ("factory") and do not include  channel/reseller markup ("retail"). We attempt to make our units clear in all figures and tables. Numbers in the tables may not add precisely to 100% due to rounding.