This report details the worldwide room-based video devices market during Q1 2024. It provides detailed statistics on meeting room endpoint systems. 

The Collab Collective assembled the analysis by collecting data directly from vendors or deriving estimates using relevant information such as previous shipment reports, data from associated products, in-person briefings, and publicly available information.

The Collab Collective segments the room video conferencing market into the following product segments:

• Appliance-based solutions (formally Single Codec Systems), including Android-based Room Systems
• Personal Appliance-based solution (formally Executive Systems)
• PC-based solution (formally Reference Design Systems)
• Room BYOD (formerly BYOD Room Peripherals)

This report offers quarterly revenue and unit results, an analysis of the different product segments and historical trends, and vendor rankings for the current quarter. It also includes regional views of the data as follows:

• Worldwide
• North America
• Europe (EMEA)
• Asia Pacific (APAC)
• Caribbean & Latin America (CALA)

This report draws upon estimated or reported revenue and unit sales from Cisco, Poly, Huawei, Logitech, Neat, Jabra GN, Aver, Lenovo, Barco, Huddly, Kedacom, Yealink, and Crestron, as well as other video conferencing vendors.

Executive Summary - Analysis of Room-based Video Devices Q1 2024 Results

In Q1 2024, the Room-based Video Devices revenue reached $777.0M, representing a decrease of 20.1% from Q4 2023's $971.9M. This decline is consistent with typical seasonal patterns, where Q1 often sees a drop following strong end-of-year sales in Q4. 

This quarter-over-quarter decrease reflects both typical seasonal patterns and ongoing global economic uncertainties. The market's performance in the coming quarters will be crucial in determining longer-term trends.

Regionally, all markets demonstrated an expected downturn in revenue from Q4 2023:

• North America's revenue decreased to $262.5M, down from Q4's $311.1M.
• APAC experienced a notable decline to $230.7M from Q4's $329.2M, which may be partly attributed to the reevaluation of the exceptional Q4 performance reported by the largest vendor in China.
• EMEA and CALA also saw decreased revenues, aligning with the overall market trend.

Product Segment Performance

In terms of product segments, Q1 2024 witnessed varied performance across categories:

• Appliance-based solutions (formerly Single-Codec Systems) revenue decreased to $454.1M. This decline should be viewed in the context of the potentially inflated Q4 numbers, particularly in the APAC region.
• Personal Appliance-based solutions (formerly Executive Systems) decreased significantly to $13.3M, continuing the volatility observed in this segment.
• PC-based solutions (formerly Reference Design Systems) and Room BYOD (formerly BYOD Room Peripherals) also experienced declines, with revenues of $208.3M and $101.3M, respectively, but they remained significant contributors to overall revenue.

Unit sales in Q1 2024 decreased to 303,172, reflecting the overall revenue trend. Appliance-based solutions led the unit sales with 138,167 units, demonstrating the segment's continued importance despite the decline from Q4. The decrease in unit sales (23.1% from Q4) was less pronounced than the revenue decline, suggesting some pricing pressure or a shift towards lower-priced models.

The Q1 2024 market dynamics underscore a return to more typical seasonal patterns following the strong Q4 performance. While the global economic landscape remains uncertain, the quarter's performance suggests a market stabilizing post-pandemic, albeit at levels below the peak seen during remote work adoption.

Q1 2024 Worldwide Room-based Video Devices Revenue, Units, and ASPs by Product Segment

Source: The Collab Collective, May 2024

Market Outlook for Video Conferencing Device Manufacturers

The video conferencing devices market in Q1 2024 presents both challenges and opportunities for manufacturers. While Q1 2024 revenues of $777M showed a seasonal decline from Q4 2023, they significantly exceeded pre-pandemic levels (Q1 2019: $739M), indicating a sustained demand from enterprise customers for advanced collaboration technologies.

Historical data reveals a market that experienced unprecedented growth during the pandemic, peaking in 2021 and settling into a new equilibrium. Though below pandemic highs, the current market size consistently outperforms pre-2020 levels, suggesting a fundamental shift in enterprise priorities and investment patterns in video conferencing technologies.

As we progress through 2024, device manufacturers should focus on:

1. Product Innovation: Enterprises are refining their hybrid work strategies, creating opportunities for devices that better support flexible work environments. Consider developing solutions that seamlessly integrate with various workspace configurations.
2. Market Segmentation: The shifting balance between product categories indicates evolving enterprise preferences. Manufacturers should analyze these trends to align their product portfolios with changing customer needs.
3. Interoperability and Integration: With diverse work environments becoming the norm, prioritize developing devices that easily integrate with a wide range of platforms and existing enterprise infrastructure.
4. Cost-Effective Solutions: Given economic uncertainties, enterprises may be more price-sensitive. Consider offering scalable solutions that provide value across different budget levels.
5. After-Sales Support and Services: As the installed base grows, there's an opportunity to enhance revenue streams through comprehensive support and upgrade services.

Looking ahead, we anticipate:

1. Market volatility as enterprises continue to refine their collaboration strategies, requiring agile responses from manufacturers.
2. Opportunities for growth driven by innovations that address emerging enterprise needs in hybrid work scenarios.
3. Increased demand for analytics and management features that help enterprises optimize their video conferencing investments.

Room-based Video Devices Revenue by Endpoint Segment – Q1 2024

Source: The Collab Collective, May 2024

In-depth Analysis of Q1 Results

Tabular Presentation of Revenue and Units Results for Q1 2024

Below is a detailed breakdown of revenue and units used within most of this report's calculations.

Regional Revenue Split – By Room Endpoint Type – Q1 2024

Source: The Collab Collective, May 2024

Regional Unit Split – By Room Endpoint Type – Q1 2024

Source: The Collab Collective, May 2024

Top of Form

Analysis of Room-based Video Devices Market Distribution – Q1 2024

The Q1 2024 market distribution for room-based video devices (see pie chart below) shows subtle yet noteworthy shifts from the previous quarter. Appliance-based solutions continue to dominate the revenue landscape, accounting for 58% of total revenue, a slight decrease from 59% in Q4 2023. This marginal decline is mirrored in the unit distribution, where appliance-based solutions now represent 46% of units sold, down from 50% in the previous quarter.

PC-based solutions have maintained their position as the second-largest revenue generator, increasing slightly to 27% from 26% in Q4. In terms of units, they've seen a slight uptick to 20% from 19%, indicating a steady demand for these versatile systems.

Room BYOD solutions have shown the most significant growth this quarter. Their revenue share has increased to 13% from 12% in Q4, while their unit share has grown more substantially to 33% from 30%. This trend suggests an increasing preference for flexible, adaptable solutions that integrate easily with existing hardware or end-user-supplied computing.

The overall picture painted by these figures is one of a market gradually shifting towards more flexible and adaptable solutions, as evidenced by the growth in Room BYOD and PC-based systems. However, Appliance-based solutions' continued dominance in revenue and units underscores the enduring value of dedicated, integrated systems in many enterprise environments.

Room-based Video Devices Revenue and Units by Product Segment – Q1 2024

Source: The Collab Collective, May 2024

Average Selling Prices (ASP) – Q/Q Changes

The ASP changes reveal divergent pricing strategies across product categories. Appliance-based solutions and Room BYOD maintain relatively stable or slightly higher prices despite declining unit shipments, suggesting strong value propositions. In contrast, the sharp 19.2% ASP drop for Personal Appliance-based solutions points to aggressive price cuts, likely aimed at driving demand in a highly competitive market.

WW ASP Changes in Relationship to Unit and Revenue Changes – Q/Q

Source: The Collab Collective, May 2024

Regional Market Contribution and Growth Analysis – Q1 2024

In Q1 2024, the room-based video devices market experienced a typical seasonal decline, with distinct regional variations and differences between all room and appliance-based endpoints. It's crucial to note that a potential anomaly influences the comparison to Q4 2023 in data reported by a large Chinese vendor, which may have inflated Q4 figures, particularly in the APAC region.

Room-based Video Devices Revenue and Units by Region – Q1 2024

Source: The Collab Collective, May 2024

1. North America regained its revenue lead at 34% ($262.5M) for all endpoints despite a 12% Q/Q decrease. It maintained its unit share dominance at 36%. North America showed more stability for appliance-based endpoints with 0% Y/Y growth, indicating a shift towards other solution types. The region's performance suggests a mature market adapting to evolving workplace needs.
2. EMEA closely followed with 32% of total revenue ($252.6M), showing resilience with a 15% Y/Y growth despite a 16% Q/Q decline. Its appliance-based endpoint revenue grew even more strongly at 21% Y/Y, suggesting a continued preference for traditional solutions in this region. EMEA's performance indicates a robust market with a balanced approach to different video conferencing solutions.
3. APAC's share decreased to 30% of total revenue ($230.7M), a significant 30% Q/Q decline. The decline was even steeper for appliance-based endpoints, at 35% Q/Q and 9% Y/Y. This sharp decrease should be viewed in the context of the potential Q4 data anomaly from the Chinese vendor. Excluding this factor, APAC's performance may indicate a faster shift away from traditional solutions or reflect broader economic factors affecting the region.
4. CALA, while smallest at 4% of both revenue ($31.2M) and units, showed a remarkable 79% Y/Y growth in total endpoints. Its appliance-based endpoint growth was even more impressive at 99% Y/Y, suggesting a strong adoption of traditional solutions in this emerging market. CALA's growth story stands out, potentially offering opportunities for vendors to expand their presence in this developing market.

The global market for all endpoints totaled $777.0M, down 19% Q/Q but up 6% Y/Y. Appliance-based endpoints, totaling $467.4M, showed a sharper 22% Q/Q decline but still maintained 4% Y/Y growth. This difference in performance between all endpoints and appliance-based solutions suggests a gradual market shift towards more diverse video conferencing solutions.

Room-based Video Devices Revenue by Regions – Q1 2024

* Appliance-based endpoints include Appliance-based Solutions and Personal Appliance-based Solutions. All Android-based systems are included in the appliance-based solutions segment.

Source: The Collab Collective, May 2024

The Q1 2024 data continues to support the narrative of a market in transition:

1. Regional Diversity: Each region presents unique growth patterns and product preferences, necessitating tailored strategies for vendors.
2. Solution Mix Evolution: While appliance-based endpoints remain significant, their varying performance across regions indicates evolving customer preferences and the rising importance of alternative solutions.
3. Seasonal Patterns and Market Maturity: The Q/Q declines across most regions reflect typical Q1 seasonality, but the Y/Y growth in many areas suggests an overall expanding market.
4. APAC Volatility: The sharp decline in APAC, particularly in appliance-based endpoints, warrants closer examination. It may reflect a correction from the Q4 anomaly, a shift in regional preferences, or broader economic factors affecting the area.
5. CALA Opportunity: The strong growth in CALA, especially in appliance-based solutions, presents a potential growth avenue for vendors looking to expand their market presence.

Regional Revenue Mix – By Product Segment Analysis Q1 2024

The following chart reveals evolving regional preferences across product segments. This distribution reflects distinct regional preferences and adoption patterns, providing valuable insights for targeted product development and marketing strategies in the global video conferencing market.

Appliance-based solutions show a balanced distribution, with APAC leading at 37%, followed closely by EMEA (30%) and North America (28%). This suggests a continued strong preference for integrated systems in APAC.

North America dominates Personal Appliance-based solutions at 64%, indicating a persistent market for high-end, executive-focused systems in this region. EMEA follows at 23%, while APAC's share is notably lower at 9%.

PC-based solutions see North America leading with 40%, closely followed by EMEA at 35%. This distribution suggests a strong adoption of flexible, software-based solutions in these regions.

Room BYOD shows a similar pattern to PC-based solutions, with North America at 43% and EMEA at 40%, highlighting the popularity of adaptable, user-friendly solutions in these markets.

CALA maintains a consistent 2-5% share across all segments, indicating steady but modest engagement with video conferencing technologies.

Regional Revenue Mix – By Product Segment – Q1 2024

Source: The Collab Collective, May 2024

Product Segment Revenue Mix by Region

Ihe following chart helps illuminate how a region spent its budget in Q1. These spending patterns reflect regional preferences, market maturity, and potentially differing approaches to hybrid work models. They provide valuable insights for vendors in tailoring their product offerings and marketing strategies to specific regional needs and trends.

North America shows the most balanced distribution among product segments. While Appliance-based solutions lead at 49%, significant investment is made in PC-based solutions (31%) and Room BYOD (17%), indicating a diverse approach to meeting various collaboration needs.

EMEA demonstrates a higher preference for Appliance-based solutions at 54%, with PC-based solutions at 29%. This suggests a slight inclination towards traditional integrated systems while still embracing flexible options.

APAC stands out with a dominant 73% spending on Appliance-based solutions, significantly higher than other regions. This indicates a strong preference for integrated, turnkey video conferencing systems in the region, possibly driven by specific business cultures or infrastructure considerations.

CALA shows a similar pattern to APAC, with 71% spent on Appliance-based solutions. However, given CALA's smaller market size, this could reflect a focus on established, reliable technologies as the region develops its video conferencing infrastructure.

Across all regions, Personal Appliance-based solutions represent a small portion of spending (1-3%), suggesting these specialized, high-end systems cater to a niche market.

PC-based solutions and Room BYOD together form a significant portion of spending in North America (48%) and EMEA (45%), indicating a trend towards more flexible, software-based solutions in these mature markets.

Product Segment Revenue Mix – By Region – Q1 2024

Source: The Collab Collective, May 2024

Quarterly Historic Revenue of Appliance-based Solutions

The chart depicting Appliance-based Solution revenue from Q1 2019 to Q1 2024 reveals a market that has undergone significant changes, particularly in response to the global pandemic and evolving workplace dynamics.

Pre-pandemic stability (2019) gave way to increased volatility during 2020-2021, reflecting the rapid adoption of video conferencing solutions as remote work became prevalent. The market saw strong growth, culminating in a peak of $627M in Q2 2022, underscoring the critical role of these solutions in the new work paradigm.

Recent trends show a market in transition:

1. Q3 2023 experienced a dip to $443M, followed by a sharp rebound to $577M in Q4 2023. However, it's crucial to note that this Q4 figure may be inflated due to anomalous data reported by a major Chinese vendor.
2. Q1 2024 revenue of $454M represents a 21.3% quarter-over-quarter decline. While this aligns with typical Q1 seasonality, the decrease is more pronounced when considering the potential Q4 data anomaly.
3. Despite this decline, Q1 2024 revenue remains above many pre-pandemic quarters, suggesting a sustained elevated demand for Appliance-based Solutions.

The 4Q Moving Average trendline indicates an overall upward trajectory since 2019, with a slight downward trend post-Q2 2022 peak. This suggests a market that, while cooling from pandemic highs, is stabilizing at a level above pre-pandemic norms.

For vendors who have invested heavily in R&D for Appliance-based Solutions, these trends present both opportunities and challenges. The market remains robust compared to pre-pandemic levels, validating ongoing investment. However, the recent softening trend and potential shift in customer preferences towards other solution types (e.g., PC-based or Room BYOD) suggest a need for strategic agility.

Quarterly Historic Revenue of Appliance-based Solutions

Source: The Collab Collective, May 2024

Unit Shipment Trends of Room-based Video Devices

In this section, The Collab Collective uses a multi-quarter perspective combined with the four-quarter (4Q) moving average trendline to illustrate trends across each product segment.

Appliance-based Solutions

The Appliance-based Solution unit shipments from Q1 2019 to Q1 2024 showcase a market significantly impacted by the global pandemic and evolving work environments. Pre-pandemic shipments averaged around 100,000 units quarterly, but demand surged dramatically post-2020, peaking at 195,933 units in Q4 2023. However, this Q4 figure may be inflated due to anomalous data from a major Chinese vendor.

Q1 2024 shipments decreased to 138,167 units, a 29.5% quarter-over-quarter decline. While Q1 typically experiences seasonal softness, this drop is more pronounced considering the potential Q4 data anomaly. Despite this, Q1 2024 shipments remain well above pre-pandemic levels, indicating sustained market demand.

The 4Q Moving Average trendline reveals:

• Steady growth from 2019 through 2022, with a plateau in 2022 and early 2023
• A recent uptick influenced by the Q4 2023 spike
• A potential downward trend beginning in Q1 2024

These trends suggest that the market is stabilizing above pre-pandemic norms, validating recent R&D investments. However, the recent volatility indicates a need for vendors to remain adaptable to changing market dynamics and evolving customer preferences in the hybrid work landscape.

Quarterly Historic Shipments of Appliance-based Solutions

Source: The Collab Collective, May 2024

Personal Appliance-based Solutions

The quarterly unit shipments for PC-based solutions and Room BYOD from Q1 2019 to Q1 2024 highlight two key segments within the room-based video devices market. Both segments are value-priced, cost-effective solutions that rely heavily on PCs as the backbone of their functionality, making them appealing to budget-conscious organizations looking to implement video conferencing infrastructure.

In Q1 2020, the market saw a sharp dip to just 8,390 units, likely due to the pandemic's initial impacts on production and logistics. However, demand recovered in 2021, peaking at 16,368 units in Q2 2021. This uptick aligns with the increased adoption of hybrid work environments that required personal video devices. The period following witnessed a steady decline, with shipments dropping to 2,922 units by Q1 2022.

Today, the overall trend appears to be downward, with Q1 2024 recording just 6,550 units, a 28.8% quarter-over-quarter decline from Q4 2023.

The 4Q Moving Average trendline illustrates:

• A steady but volatile demand pattern through 2019 and 2020
• A strong recovery through 2021, followed by a decline starting in 2022
• A concerning downward trajectory into 2024, indicating potential market saturation or changing customer preferences

These trends suggest that while there was a robust demand for Personal Appliance-based Solutions at the height of remote work adoption, the market is now stabilizing at lower levels. Vendors must adapt to this shift, possibly reevaluating product strategies or focusing on emerging markets to offset declines in more saturated regions.

Quarterly Historic Shipments of Personal Appliance-based Solutions

Source: The Collab Collective, May 2024

PC-based Solutions and Room BYOD

The quarterly unit shipments for PC-based solutions and Room BYOD from Q1 2019 to Q1 2024 highlight two key segments within the room-based video devices market. Both segments are value-priced, cost-effective solutions that rely heavily on PCs as the backbone of their functionality, making them appealing to budget-conscious organizations looking to implement video conferencing infrastructure.

PC-based Solutions showed steady growth through 2019 and into 2021, driven by the demand for cost-effective collaboration setups. The category peaked in Q1 2021 with over 154,000 units shipped, as companies adopted more flexible, PC-powered video solutions to adapt to the rapid transition to remote and hybrid work. After this surge, shipments began to decline steadily, reflecting the market's gradual saturation and stabilization. As of Q1 2024, shipments are down to 60,440 units, indicating that while PC-based solutions remain a vital part of the market, demand has leveled off.

The 4Q Moving Average trendline for PC-based solutions illustrates:

• A rapid increase in demand during 2020, peaking in early 2021
• A consistent decline post-peak, driven by market saturation
• Stabilization at lower levels as organizations have either upgraded to more integrated systems or maintained their current PC-based infrastructures

Quarterly Historic Shipments of PC-based Solutions

Source: The Collab Collective, May 2024

Room BYOD followed a similar trajectory, with even sharper growth during 2020 and 2021, peaking at 219,000 units in Q1 2021. BYOD solutions offer organizations a flexible and cost-effective way to deploy video conferencing using employees' existing devices, further reducing hardware costs. However, shipments began to decline steadily after the peak, reaching 98,000 units in Q1 2024.

The 4Q Moving Average trendline for Room BYOD highlights:

• Explosive growth during 2020, as organizations sought flexible, low-cost video conferencing solutions
• A gradual decline starting in 2021 as the market matured
• Stabilization at lower levels, similar to PC-based solutions, suggesting continued demand but at a slower pace

Quarterly Historic Shipments of Room BYOD

Source: The Collab Collective, May 2024

Ranking of Vendors by Revenue for Q1 2024

The Collab Collective estimates that the following reflects a ranking of vendors by revenue for Q1 2024.

Ranking of Vendors by Total Revenue and by Region

Source: The Collab Collective, May 2024

Closing Thoughts

As we progress through 2024, it will be crucial for vendors to closely monitor trends such as the evolution of work practices and the demand for flexible and scalable collaboration solutions. With the market showing signs of stabilization in some areas and softness in others, vendors should focus on refining their product mix and pricing strategies while keeping an eye on high-growth regions like CALA and volatile markets such as APAC.

To remain competitive, vendors must also consider investing in innovation—particularly in areas like AI-driven features and integrated ecosystems—that can deliver enhanced user experiences and drive long-term value. As the market matures, those who adapt to shifting customer needs and leverage technology advancements will be best positioned to capture future growth opportunities.

About Us / Document Notices

About Us

Craig Durr is the Chief Analyst and Founder of The Collab Collective, an industry analyst firm focused on workplace collaboration and communication. Through his work as an analyst, researcher, and keynote speaker, Craig has developed deep insight into the services, technologies, and devices that empower seamless connections between businesses, employees, and customers.

His expertise encompasses comprehensive market analysis, sizing projections, product evaluations, emerging trends, and end-user and buyer expectations. He has been a featured speaker in the US, India, South America, and Europe and is recognized by ARInsights as an ARchitect Power 100 analyst.

Beyond technology, Craig also researches the intricate human dimensions of work, categorizing his findings into the workforce, the workplace, and the workflows of the modern work experience. By unraveling these components, he helps to unveil the intricate interplay between technology, productivity, and business strategies essential to the future of work.

You can contact him at cdurr@collab-collective.com, on Twitter @craigdurr, or LinkedIn - https://www.linkedin.com/in/craigdurr/

The Collab Collective offers deep insights into the evolving landscape of workplace communication and collaboration, combining data-driven analysis with a nuanced understanding of the workforce, workplace, and workflows shaping today's hybrid environments. Our analysts are experts in workplace collaboration, customer experience, and employee experience technologies, as well as enterprise applications for creativity and workflow management—providing a comprehensive understanding of how these solutions drive real-world business outcomes.

Our services include syndicated market research, custom studies tailored to your business needs, and sales enablement strategies that help you connect with your target audience more effectively. At The Collab Collective, we don't just provide research; we foster collaborative partnerships that uncover the untold stories within the modern workplace.

Document Notices

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Appendix A: Background and Definitions

Research Background and Methodology

This report was developed using primary and secondary sources of information. The Collab Collective (TCC) regularly contacts and interviews approximately 40 vendors operating worldwide. TCC collects quarterly volume and revenue data from the major vendors throughout the year, allowing us to perform market-sizing based on data submitted directly by the suppliers. In cases where data is not directly provided, TCC has made estimates based on other data points from vendors combined with our market insights.

All revenues stated are from the technology vendor ("factory") and do not include channel/reseller markup ("retail"). We attempt to make our units clear in all figures and tables. Numbers in the tables may not add precisely to 100% due to rounding.

Product Segments Within Room-based Video Devices

The table below shows The Collab Collective's definitions and examples of the different endpoint segments.

Regarding the Classification of Android-based Solutions

Over the last few years, we have seen the emergence of a new genre of traditional appliance-based codecs. These devices run Android versions of popular cloud-based conferencing services such as Microsoft Teams Room, Zoom Room, Google Meet Rooms, and others for room-use cases.

Although these devices seem very similar to the PC version of these applications, some noticeable differences exist, such as Android operating systems that can only be updated with firmware updates from the hardware vendor. These devices also leverage System-on-chip (SoC) hardware to accelerate audio and video encoding and decoding. Because of these characteristics, The Collab Collective categorizes these devices as Appliance-based Solutions.

Room-based Video Devices Product Segments

Source: The Collab Collective, May 2024