Room-based Video Devices Market Report – Q2 2024

This report details the worldwide room-based video devices market during Q2 2024. It provides detailed statistics on meeting room endpoint systems.

The Collab Collective assembled the analysis by collecting data directly from vendors or deriving estimates using relevant information such as previous shipment reports, data from associated products, in-person briefings, and publicly available information.

The Collab Collective segments the room video conferencing market into the following product segments:

• Appliance-based solutions (formally Single Codec Systems), including Android-based Room Systems
• Personal Appliance-based solution (formally Executive Systems)
• PC-based solution (formally Reference Design Systems)
• Room BYOD (formerly BYOD Room Peripherals)

This report offers quarterly revenue and unit results, an analysis of the different product segments and historical trends, and vendor rankings for the current quarter. It also includes regional views of the data as follows:

• Worldwide
• North America
• Europe (EMEA)
• Asia Pacific (APAC)
• Caribbean & Latin America (CALA)

This report draws upon estimated or reported revenue and unit sales from Cisco, Poly, Huawei, Logitech, Neat, Jabra GN, Aver, Lenovo, Barco, Huddly, Kedacom, Yealink, and Crestron, as well as other video conferencing vendors.

Executive Summary - Analysis of Room-based Video Devices Q3 2024 Results

In Q2 2024, the Room-based Video Devices market showed signs of recovery, with revenue reaching $844.7M, representing a 9% increase from Q1 2024's $777.0M. This growth is encouraging, especially considering the typical Q1 seasonality and ongoing global economic uncertainties.

The quarter-over-quarter increase suggests a potential stabilization of the market, though it's important to note that year-over-year growth remained flat (0%). This indicates that while the market is recovering from its Q1 dip, it has not yet returned to the levels seen in the previous year.

Regionally, market performance varied significantly:

• APAC showed the strongest recovery, with revenue increasing to $270.5M, a substantial 42% quarter-over-quarter growth. However, it's still down 16% year-over-year, indicating ongoing challenges in the region.
• North America saw a slight decline to $276.3M, down 4% from Q1 but maintaining its position as the largest market by a narrow margin.
• EMEA demonstrated resilience with revenue of $267.9M, up 8% from Q1 and showing a slight 1% year-over-year growth.
• CALA, while still the smallest market, showed impressive growth, up 28% from Q1 and 84% year-over-year, reaching $30.0M.

Product Segment Performance

Q2 2024 saw varied performance across product categories:

• Appliance-based solutions rebounded strongly, with revenue increasing to $515.7M, up 14% from Q1. This segment continues to dominate, accounting for 61% of total revenue.
• Personal Appliance-based solutions showed signs of stabilization at $14.5M, up 9% from Q1 but still down 44% year-over-year, reflecting ongoing challenges in this niche segment.
• PC-based solutions experienced a slight decline to $204.8M, down 2% from Q1 but up 2% year-over-year, indicating relative stability in this segment.
• Room BYOD solutions saw growth, reaching $109.6M, up 8% from Q1 but down 1% year-over-year, suggesting a potential resurgence in demand for flexible, adaptable solutions.

Unit sales in Q2 2024 increased to 327,367, up 8% from Q1, reflecting the overall revenue trend. Appliance-based solutions led unit sales with 160,299 units, a 16% increase from Q1, underscoring the segment's continued dominance and recovery.

The dynamics of the Q2 2024 market reveal a recovery from the seasonal low in Q1, especially driven by the strong performance of Appliance-based solutions. Despite this rebound, the flat year-over-year growth signals that the market continues to face challenges, such as ongoing economic uncertainties and shifting workplace strategies in the post-pandemic landscape.

Q2 2024 Worldwide Room-based Video Devices Revenue, Units, and ASPs by Product Segment

Source: The Collab Collective, September 2024

Market Outlook for Video Conferencing Device Manufacturers

As in Q1, the video conferencing devices market in Q2 2024 continues to present a mix of challenges and opportunities for manufacturers. While Q2 2024 revenues of $844.7M showed a 9% increase from Q1, year-over-year growth remained flat. This indicates a market recovering from seasonal lows but still navigating post-pandemic adjustments and economic uncertainties.

The Q2 performance suggests a market stabilizing at levels significantly above pre-pandemic norms, reinforcing the lasting impact of changed work practices on collaboration technology demands. The continued strong performance of Appliance-based solutions, accounting for 61% of total revenue, indicates sustained enterprise investment in dedicated, high-quality video conferencing systems.

The last six months of data suggest the following points of consideration for vendors:

1. Regional Strategies: With APAC showing strong quarter-over-quarter growth but still down year-over-year, and CALA demonstrating significant year-over-year growth, manufacturers should tailor their approaches to capitalize on regional recovery patterns and emerging market opportunities.
2. Product Mix Optimization: The varied performance across product segments underscores the need for a diverse product portfolio. While Appliance-based solutions remain dominant, the growth in Room BYOD solutions suggests increasing demand for flexible, adaptable systems.
3. Innovation in Hybrid Work Solutions: As organizations continue to refine their hybrid work strategies, there's an opportunity to develop products that seamlessly bridge in-office and remote experiences.
4. AI and Analytics Integration: With the market maturing, differentiation through AI-enhanced features and robust analytics capabilities could provide competitive advantages.
5. Price-Point Strategies: The pressure on Average Selling Prices (ASPs) in some segments indicates a need for strategic pricing models that balance feature sets with market expectations.
6. Sustainability Initiatives: As corporate focus on sustainability grows, manufacturers should consider developing and marketing eco-friendly product lines.

As we look to the coming quarters, several key trends are likely to shape the room-based video devices market:

1. Continued market volatility as global economic conditions evolve and organizations finalize long-term hybrid work policies.
2. As customers seek to optimize their existing technology investments, there is an increased emphasis on the interoperability of different UC platforms and the integration of hardware capabilities in larger spaces into their UC platform of choice.
3. Growing demand for solutions that offer advanced security features and compliance with evolving data protection regulations.
4. Potential consolidation in the market as larger players seek to expand their portfolios and market share.

For video conferencing device manufacturers, the key to success in this evolving landscape will be agility in product development, strategic market positioning, and a keen understanding of shifting customer needs across different regions and industries.

Room-based Video Devices Revenue by Endpoint Segment – Q2 2024

Source: The Collab Collective, September 2024

In-depth Analysis of Q2 Results

Tabular Presentation of Revenue and Units Results for Q2 2024

Below is a detailed breakdown of revenue and units for Q2 2024:

Regional Revenue Split – By Room Endpoint Type – Q2 2024

Source: The Collab Collective, September 2024

Regional Unit Split – By Room Endpoint Type – Q2 2024

Source: The Collab Collective, September 2024

Top of Form

Analysis of Room-based Video Devices Market Distribution – Q2 2024

The Q2 2024 market distribution for room-based video devices shows some shifts from the previous quarter:

1. Appliance-based solutions have strengthened their dominant position, now accounting for 61% of total revenue (up from 58% in Q1) and 49% of units sold (up from 46% in Q1). This increase suggests a renewed focus on integrated, high-quality solutions as organizations refine their hybrid work setups.
2. PC-based solutions have maintained their position as the second-largest revenue generator but saw a slight decrease to 24% of total revenue (down from 27% in Q1). In terms of units, they've remained steady at 19%, indicating consistent demand for these versatile systems.
3. Room BYOD solutions revenue has remained unchanged at 13% in Q1, while their unit share has decreased slightly to 30% (down from 33% in Q1). This suggests a trend towards higher-value BYOD solutions.
4. Personal Appliance-based solutions continue to occupy a niche in the market, with revenue and unit shares remaining steady at 2% and 2% respectively.

Room-based Video Devices Revenue and Units by Product Segment – Q3 2024

Source: The Collab Collective, November 2024

Average Selling Prices (ASP) – Q/Q Changes

The ASP changes from Q1 to Q2 2024 reveal interesting trends:

1. Appliance-based solutions are seeing higher unit growth than revenue growth, suggesting some pricing pressure.
2. Personal Appliance-based solutions are experiencing a significant ASP drop, possibly due to competitive pressures in this niche segment.
3. PC-based solutions show a slight ASP increase, potentially due to the introduction of higher-end models.
4. Room BYOD solutions have seen a notable ASP increase, indicating a shift towards more feature-rich or higher-quality BYOD offerings.

WW ASP Changes in Relationship to Unit and Revenue Changes – Q/Q

Source: The Collab Collective, September 2024

Regional Market Contribution and Growth Analysis – Q2 2024

The Q2 2024 data reveals significant shifts in regional market dynamics, with varying growth patterns across different areas:

Room-based Video Devices Revenue and Units by Region – Q2 2024

Source: The Collab Collective, September 2024

1. NAPAC (Asia Pacific):
   • Revenue: $270.5M (32% of global revenue)
   • Q/Q Growth: 42% increase from Q1 2024
   • Y/Y Growth: 16% decrease from Q2 2023
   • APAC showed the strongest recovery among all regions, suggesting a rebound in technology investments. However, the year-over-year decline indicates ongoing challenges in the region.
2. North America: 
   • Revenue: $276.3M (33% of global revenue)
   • Q/Q Growth: 4% decrease from Q1 2024
   • Y/Y Growth: 2% decrease from Q2 2023
   • North America maintains its position as the largest market, but the slight declines both quarter-over-quarter and year-over-year suggest a maturing market with potential saturation.
3. EMEA (Europe, Middle East, and Africa):
   • Revenue: $267.9M (32% of global revenue)
   • Q/Q Growth: 8% increase from Q1 2024
   • Y/Y Growth: 1% increase from Q2 2023
   • EMEA demonstrates resilience with growth both quarter-over-quarter and year-over-year, indicating steady demand and potential for further expansion.
4. CALA (Caribbean and Latin America):
   • Revenue: $30.0M (4% of global revenue)
   • Q/Q Growth: 28% increase from Q1 2024
   • Y/Y Growth: 84% increase from Q2 2023
   • While still the smallest market, CALA shows impressive growth rates, highlighting significant potential in this emerging market.

These varying patterns suggest that each region is at a different stage in its market development and is influenced by distinct local factors such as economic conditions, technology adoption rates, and business practices.

Room-based Video Devices Revenue by Regions – Q2 2024

* Appliance-based endpoints include Appliance-based Solutions and Personal Appliance-based Solutions. All Android-based systems are included in the appliance-based solutions segment.

Source: The Collab Collective, September 2024

Key Observations:

1. Market Balance: The three major regions (APAC, North America, and EMEA) now contribute almost equally to global revenue, each accounting for approximately one-third of the market.
2. APAC Recovery: The strong quarter-over-quarter growth in APAC suggests a potential rebound from previous challenges, possibly related to easing of regional economic pressures or increased technology adoption.
3. Mature Market Dynamics: North America's slight decline might indicate market saturation or a shift in spending priorities in this mature market.
4. EMEA Stability: The consistent growth in EMEA points to a stable market with sustained demand for video conferencing solutions.
5. Emerging Market Opportunity: CALA's high growth rates, both quarter-over-quarter and year-over-year, highlight the potential for expansion in emerging markets.

Regional Revenue Mix – By Product Segment Analysis Q2 2024

The Q2 2024 data reveals distinct regional preferences across product segments, providing valuable insights for targeted product development and marketing strategies in the global video conferencing market.

Appliance-based Solutions

• APAC leads with 40% of revenue, up from 37% in Q1, indicating a strong recovery and preference for integrated systems in this region.
• EMEA follows at 29%, maintaining its position from Q1.
• North America's share decreased to 27% from 28% in Q1, suggesting a slight shift in regional dynamics.
• CALA maintains a 4% share, consistent with Q1.

Personal Appliance-based Solutions

• North America continues to dominate but saw a decrease to 55% from 64% in Q1, indicating some market saturation.
• EMEA's share increased significantly to 27% from 23% in Q1, showing growing adoption in this region.
• APAC saw an increase to 12% from 9% in Q1, suggesting emerging interest in high-end, executive-focused systems.
• CALA's share grew to 6% from 5%, indicating steady growth in this niche segment.

PC-based Solutions

• North America maintains its lead with 40%, unchanged from Q1.
• EMEA closely follows at 35%, also consistent with Q1.
• APAC's share remained stable at 23%.
• CALA maintained its 3% share.

Room BYOD

• North America's share increased slightly to 43% from 42% in Q1.
• EMEA saw a small increase to 41% from 40% in Q1.
• APAC's share decreased slightly to 14% from 15% in Q1.
• CALA maintained its 2% share.

These shifts in regional revenue mix highlight several key trends:

1. APAC's strong recovery is particularly evident in the Appliance-based solutions segment, suggesting a renewed focus on robust, integrated systems in this region.
2. The Personal Appliance-based solutions market is seeing interesting shifts, with EMEA and APAC gaining ground relative to North America. This could indicate growing demand for executive-level solutions in these regions.
3. PC-based and Room BYOD solutions show relatively stable regional distributions, indicating consistent demand across regions for these flexible options.
4. CALA, while still a small market, is showing steady growth across all segments, particularly in Personal Appliance-based solutions.

Regional Revenue Mix – By Product Segment – Q2 2024

Source: The Collab Collective, September 2024

Product Segment Revenue Mix by Region

This analysis provides insights into how each region allocated its spending across different product segments in Q2 2024. These patterns reflect regional preferences, market maturity, and potentially differing approaches to hybrid work models.

North America: North America maintains a balanced distribution, with a slight increase in preference for Appliance-based solutions. The region continues to show significant investment in flexible solutions (PC-based and Room BYOD combined at 46%), reflecting the mature market's emphasis on versatile collaboration tools.

EMEA (Europe, Middle East, and Africa): EMEA shows a slight increase in preference for Appliance-based solutions, while maintaining a strong interest in flexible options. The slight growth in Room BYOD share suggests increasing demand for adaptable solutions in this region.

APAC (Asia-Pacific): APAC's preference for Appliance-based solutions has strengthened further, now accounting for over three-quarters of the region's spending. This strong bias towards integrated systems may reflect specific business cultures, infrastructure considerations, or a focus on high-quality, dedicated video conferencing setups.

CALA (Caribbean and Latin America): While CALA still shows a strong preference for Appliance-based solutions, there's a slight shift towards more diverse solutions compared to Q1. The increase in Personal Appliance-based solutions is notable, potentially indicating growing demand for executive-level systems in this emerging market.

Key Observations:

1. Appliance-based solutions remain dominant across all regions, with APAC showing the strongest preference.
2. North America and EMEA maintain the most balanced distribution across segments, reflecting mature markets with diverse needs.
3. APAC's increased focus on Appliance-based solutions suggests a potential opportunity for vendors specializing in this segment.
4. CALA's evolving mix, while still heavily favoring Appliance-based solutions, shows potential for growth in other segments, particularly Personal Appliance-based solutions.
   
   

These regional variations in product segment mix underscore the importance of tailored strategies for different geographic markets. Vendors should consider these preferences when developing product roadmaps, marketing strategies, and sales approaches for each region.

Product Segment Revenue Mix – By Region – Q2 2024

Source: The Collab Collective, September 2024

Quarterly Historic Revenue of Appliance-based Solutions

The Appliance-based solutions market showed a rebound in Q2 2024, with revenue recovering from Q1's seasonal low. This uptick suggests continued investment in video conferencing infrastructure. Interestingly, the market appears to have returned to pre-pandemic levels, with Q2 2024 revenue closely aligning with figures seen in Q4 2019.

The industry continues to display cyclical patterns, with Q4 typically being the strongest quarter and Q1 the weakest. These cycles have become less extreme compared to the volatility seen during 2020-2021, indicating a normalization of market behavior.

While Q2 2024 performance is solid, it remains below the peak seen during the height of remote work adoption. Nevertheless, the 4Q Moving Average trendline suggests a potential return to steady growth after fluctuations in 2023. This indicates that demand for Appliance-based solutions has found a new equilibrium in the post-pandemic landscape, reflecting the ongoing importance of video conferencing in hybrid work environments.

Quarterly Historic Revenue of Appliance-based Solutions

Source: The Collab Collective, September 2024

Unit Shipment Trends of Room-based Video Devices

This section analyzes the unit shipment trends across different product segments using a multi-quarter perspective combined with the four-quarter (4Q) moving average trendline.

Overall, the Q2 2024 unit shipment trends reflect a market that is showing signs of recovery and stabilization across most segments. The strong performance of Appliance-based Solutions and the resilience of PC-based and Room BYOD solutions suggest a balanced approach to video conferencing needs in the current business environment.

Appliance-based Solutions

Q2 2024 saw a significant rebound in Appliance-based Solution shipments, reaching 160,299 units. This represents a 16% increase from Q1 2024's 138,167 units and a 6% year-over-year growth from Q2 2023's 151,161 units.

Key Observations:

• The Q2 2024 shipments demonstrate a strong recovery from Q1's seasonal low, surpassing Q2 2023 levels.
• While not reaching the peak of 195,933 units seen in Q4 2023, the Q2 2024 figure represents one of the strongest quarters since the pandemic began. Please note that the Q4 figure may be inflated due to anomalous data from a major Chinese vendor.
• The 4Q Moving Average trendline shows an uptick, suggesting a potential return to growth after the downward trend observed in early 2023.

These trends indicate that demand for Appliance-based Solutions remains robust, with organizations continuing to invest in dedicated video conferencing systems for their hybrid work environments.

Quarterly Historic Shipments of Appliance-based Solutions

Source: The Collab Collective, September 2024

Personal Appliance-based Solutions

Personal Appliance-based Solutions saw a slight decline in Q2 2024, with shipments of 6,185 units. This represents a 5.6% decrease from Q1 2024's 6,550 units and a significant 39.8% year-over-year decline from Q2 2023's 10,270 units.

Key Observations:

• The continued decline in shipments suggests ongoing challenges for this niche segment.
• The 4Q Moving Average trendline continues its downward trajectory, indicating a sustained decrease in demand for these specialized, high-end systems.
• Current shipment levels are significantly below the peaks seen in 2020-2021, suggesting a potential shift in market preferences away from dedicated personal devices.

Vendors in this space may need to reevaluate their product strategies, possibly focusing on innovative features or new use cases to revitalize demand.

Quarterly Historic Shipments of Personal Appliance-based Solutions

Source: The Collab Collective, September 2024

PC-based Solutions

PC-based Solutions showed resilience in Q2 2024, with shipments reaching 61,207 units. This represents a 1.3% increase from Q1 2024's 60,440 units and a slight decline of 1.2% year-over-year from Q2 2023's 61,963 units.

Key Observations:

• While significantly below the peaks seen in 2020-2021, current shipment levels indicate a stabilized market for PC-based solutions.
• The 4Q Moving Average trendline shows a slight upward trend, suggesting potential for modest growth in the coming quarters.

The steady performance of PC-based Solutions indicates their continued relevance in diverse work environments, particularly for organizations seeking scalable and adaptable video conferencing setups.

Quarterly Historic Shipments of PC-based Solutions

Source: The Collab Collective, September 2024

Room BYOD

Room BYOD solutions saw growth in Q2 2024, with shipments of 99,676 units. This represents a 1.7% increase from Q1 2024's 98,015 units but a 10.9% decrease year-over-year from Q2 2023's 111,953 units.

Key Observations:

• The quarter-over-quarter growth suggests a potential resurgence in demand for flexible, BYOD-friendly solutions.
• Despite the year-over-year decline, the Q2 2024 figure represents one of the stronger quarters in recent periods.
• The 4Q Moving Average trendline shows a slight upward trend, indicating potential for continued growth in this segment.

The performance of Room BYOD solutions underscores the ongoing importance of flexible, cost-effective video conferencing options in the evolving hybrid work landscape.

Quarterly Historic Shipments of Room BYOD

Source: The Collab Collective, September 2024

Ranking of Vendors by Revenue for Q2 2024

The Collab Collective estimates that the following reflects a ranking of vendors by revenue for Q2 2024.

Ranking of Vendors by Total Revenue and by Region

Source: The Collab Collective, November 2024

Closing Thoughts

As we conclude our analysis of the Q2 2024 room-based video devices market, several key trends and implications emerge:

1. Market Recovery: The 9% quarter-over-quarter growth in overall revenue suggests a rebound from Q1's seasonal low. However, flat year-over-year growth indicates that the market is still navigating post-pandemic adjustments and ongoing economic uncertainties.
2. Regional Variations: Significant differences in regional performance highlight the importance of tailored strategies. APAC's strong recovery, CALA's continued growth, and the relative stability of North America and EMEA markets each present unique opportunities and challenges.
3. Product Segment Dynamics:
   
   • Appliance-based solutions continue to dominate, showing resilience and growth. This suggests ongoing demand for high-quality, integrated systems in professional environments.
   • The slight decline in PC-based solutions coupled with growth in Room BYOD indicates a potential shift towards more flexible, adaptable solutions.
   • The continued challenges faced by Personal Appliance-based solutions suggest a need for vendors to reevaluate their offerings in this niche segment.
4. Pricing Strategies: The varied changes in Average Selling Prices across segments suggest that vendors are adjusting their pricing strategies to balance competitiveness with profitability.

Looking ahead, we anticipate:

• Continued market volatility as organizations refine their hybrid work strategies and navigate economic uncertainties.
• Increased focus on AI-enhanced features and analytics capabilities as differentiators in a maturing market.
• Growing emphasis on sustainability and energy efficiency in product development and marketing strategies.
• Interoperability and integration capabilities will be increasingly important in meeting diverse customer needs.

About Us / Document Notices

About Us

Craig Durr is the Chief Analyst and Founder of The Collab Collective, an industry analyst firm focused on workplace collaboration and communication. Through his work as an analyst, researcher, and keynote speaker, Craig has developed deep insight into the services, technologies, and devices that empower seamless connections between businesses, employees, and customers.

His expertise encompasses comprehensive market analysis, sizing projections, product evaluations, emerging trends, and end-user and buyer expectations. He has been a featured speaker in the US, India, South America, and Europe and is recognized by ARInsights as an ARchitect Power 100 analyst.

Beyond technology, Craig also researches the intricate human dimensions of work, categorizing his findings into the workforce, the workplace, and the workflows of the modern work experience. By unraveling these components, he helps to unveil the intricate interplay between technology, productivity, and business strategies essential to the future of work.

You can contact him at cdurr@collab-collective.com, on Twitter @craigdurr, or LinkedIn - https://www.linkedin.com/in/craigdurr/

The Collab Collective offers deep insights into the evolving landscape of workplace communication and collaboration, combining data-driven analysis with a nuanced understanding of the workforce, workplace, and workflows shaping today's hybrid environments. Our analysts are experts in workplace collaboration, customer experience, and employee experience technologies, as well as enterprise applications for creativity and workflow management—providing a comprehensive understanding of how these solutions drive real-world business outcomes.

Our services include syndicated market research, custom studies tailored to your business needs, and sales enablement strategies that help you connect with your target audience more effectively. At The Collab Collective, we don't just provide research; we foster collaborative partnerships that uncover the untold stories within the modern workplace.

Document Notices

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Appendix A: Background and Definitions

Research Background and Methodology

This report was developed using primary and secondary sources of information. The Collab Collective (TCC) regularly contacts and interviews approximately 40 vendors operating worldwide. TCC collects quarterly volume and revenue data from the major vendors throughout the year, allowing us to perform market-sizing based on data submitted directly by the suppliers. In cases where data is not directly provided, TCC has made estimates based on other data points from vendors combined with our market insights.

All revenues stated are from the technology vendor ("factory") and do not include channel/reseller markup ("retail"). We attempt to make our units clear in all figures and tables. Numbers in the tables may not add precisely to 100% due to rounding. 

Product Segments Within Room-based Video Devices

The table below shows The Collab Collective's definitions and examples of the different endpoint segments.

Regarding the Classification of Android-based Solutions

Over the last few years, we have seen the emergence of a new genre of traditional appliance-based codecs. These devices run Android versions of popular cloud-based conferencing services such as Microsoft Teams Room, Zoom Room, Google Meet Rooms, and others for room-use cases.

Although these devices seem very similar to the PC version of these applications, some noticeable differences exist, such as Android operating systems that can only be updated with firmware updates from the hardware vendor. These devices also leverage System-on-chip (SoC) hardware to accelerate audio and video encoding and decoding. Because of these characteristics, The Collab Collective categorizes these devices as Appliance-based Solutions. 

Room-based Video Devices Product Segments

Source: The Collab Collective, September 2024