This report details the worldwide room-based video devices market during Q3 2024. It provides detailed statistics on meeting room endpoint systems.

The Collab Collective assembled the analysis by collecting data directly from vendors or deriving estimates using relevant information such as previous shipment reports, data from associated products, in-person briefings, and publicly available information.

The Collab Collective segments the room video conferencing market into the following product segments:

• Appliance-based solutions (formally Single Codec Systems), including Android-based Room Systems
• Personal Appliance-based solution (formally Executive Systems)
• PC-based solution (formally Reference Design Systems)
• Room BYOD (formerly BYOD Room Peripherals)

This report offers quarterly revenue and unit results, an analysis of the different product segments and historical trends, and vendor rankings for the current quarter. It also includes regional views of the data as follows:

• Worldwide
• North America
• Europe (EMEA)
• Asia Pacific (APAC)
• Caribbean & Latin America (CALA)

This report draws upon estimated or reported revenue and unit sales from Cisco, Poly, Huawei, Logitech, Neat, Jabra GN, Aver, Lenovo, Barco, Huddly, Kedacom, Yealink, and Crestron, as well as other video conferencing vendors.

Executive Summary - Analysis of Room-based Video Devices Q3 2024 Results

In Q3 2024, the Room-based Video Devices market demonstrated both resilience and ongoing transformation, with revenue reaching $837.7M. While this represents a 2% decrease from Q2 2024's $856.0M, the market showed substantial year-over-year growth of 11% compared to Q3 2023, indicating underlying strength despite seasonal patterns.

The quarter was marked by significant shifts in vendor strategies and product mix. Notable trends included the continued migration toward appliance-based solutions, with some major vendors accelerating their transition from BYOD/PC-based offerings to integrated appliance solutions. Additionally, market dynamics reflected evolving customer preferences, with some demand shifting between BYOD and PC-based solutions.

Regionally, market performance varied significantly:

• North America demonstrated robust growth, with revenue reaching $321.6M, up 15% from Q2 and showing impressive 12% year-over-year growth, reinforcing its position as the largest regional market.
• EMEA experienced moderate pressure with revenue of $244.5M, down 9% from Q2 and showing a slight 1% year-over-year decline, suggesting ongoing market maturation.
• APAC revenue decreased to $241.5M, down 22% from Q2 but maintaining 26% year-over-year growth, reflecting both seasonal patterns and evolving regional dynamics.
• CALA, while remaining the smallest market at $30.0M, showed resilience with only a 6% quarter-over-quarter decline while achieving strong 24% year-over-year growth.

Product Segment Performance

Q3 2024 revealed notable shifts across product categories:

• Appliance-based solutions showed strong momentum with revenue reaching $555.6M, up 6% from Q2 and demonstrating robust 25% year-over-year growth. This segment now accounts for 66% of total revenue, reflecting both organic growth and strategic shifts by key vendors toward integrated solutions.
• Personal Appliance-based solutions demonstrated significant recovery, reaching $21.6M, up 49% from Q2 and 3% year-over-year. This substantial quarter-over-quarter growth suggests renewed interest in executive-focused video solutions.
• PC-based solutions faced headwinds with revenue declining to $167.8M, down 22% from Q2 and 12% year-over-year. This decline reflects both seasonal factors and strategic shifts in vendor product positioning.
• Room BYOD solutions experienced pressure with revenue falling to $92.7M, down 11% from Q2 and 4% year-over-year. This decline partially reflects the ongoing evolution of vendor strategies and product mix.

Unit shipments in Q3 2024 reached 320,731, down 3% from Q2 but showing solid 11% growth year-over-year. Appliance-based solutions led unit sales with 184,110 units, representing 12% growth from Q2 and demonstrating continued strong demand for integrated video conferencing systems.

The Q3 2024 market performance reflects several key trends:

1. Accelerating shift toward appliance-based solutions, driven by both market demand and vendor strategies
2. Ongoing evolution of product mix across major vendors
3. Strong regional variations indicating different stages of market maturity
4. Continued refinement of hybrid work strategies influencing buying patterns

These trends emerge against a backdrop of market maturity, where organizations are increasingly focused on optimizing their video collaboration investments while adapting to evolving workplace requirements.

Q3 2024 Worldwide Room-based Video Devices Revenue, Units, and ASPs by Product Segment

Source: The Collab Collective, November 2024

Market Outlook for Video Conferencing Device Manufacturers

The video conferencing devices market in Q3 2024 presents an evolving landscape of opportunities and challenges for manufacturers. While the 2% quarter-over-quarter decline reflects typical seasonality, the 11% year-over-year growth demonstrates sustained market strength. This growth is particularly noteworthy given ongoing economic uncertainties and significant shifts in vendor strategies.

The Q3 performance suggests a market that has moved beyond post-pandemic adjustments to a more mature phase, characterized by strategic product portfolio decisions and evolving customer preferences. While appliance-based solutions have strengthened their position to 66% of total revenue, the market continues to demonstrate the importance of maintaining diverse product portfolios to address varying customer needs and use cases.

Current market conditions suggest several key considerations for vendors:

1. Product Portfolio Strategy: While Q2 showed promise in BYOD solutions, Q3 revealed a more complex dynamic where:
   • Appliance-based solutions are gaining momentum through both market demand and vendor strategic shifts
   • Meeting rooms' varied requirements demand multi-tiered offerings, even as the market shifts - for example, while appliance-based solutions dominate larger rooms, BYOD and PC-based solutions remain vital for smaller spaces and flexible deployments
   • Investment decisions should reflect both current momentum (such as the 25% YoY growth in appliance-based solutions) and maintaining strategic presence in other segments where customer demand persists, particularly in regions like North America where PC-based and BYOD solutions still account for over 30% of revenue
2. Market Consolidation Dynamics: The market is showing signs of increased strategic positioning by major players:
   • Larger vendors are actively expanding their portfolios through internal development and potential acquisitions
   • Product segment shifts suggest strategic realignment by key players
   • Smaller vendors may face pressure to differentiate or consider strategic partnerships
   • Regional leaders are expanding their global presence
3. Regional Strategy Refinement: Strong performance variations across regions require nuanced approaches:
   • North America's 15% growth suggests opportunities for premium solutions
   • EMEA's mature market dynamics call for differentiated value propositions
   • APAC's volatile but growing market indicates need for flexible go-to-market strategies
   • CALA's sustained growth presents expansion opportunities for vendors ready to invest in emerging markets
4. Innovation Priorities: Key areas for product development include:
   • AI-enhanced meeting experiences
   • Advanced room analytics and insights
   • Environmental sustainability features
   • Enhanced interoperability capabilities
5. Market Segmentation: With personal appliance-based solutions showing strong recovery (+49% Q/Q), vendors should consider:
   • Targeted solutions for specific use cases
   • Premium features for executive and specialized applications
   • Balanced investment across product categories

As we look ahead to 2025, several trends are likely to shape the market:

1. Accelerated market consolidation as larger players leverage their scale and resources to expand market presence
2. Continued evolution of vendor product strategies, with potential for further strategic repositioning across segments
3. Growing importance of ecosystem plays, with vendors seeking to offer comprehensive solution sets
4. Increased emphasis on software and services revenue streams to complement hardware sales
5. Rising demand for solutions that support changing workplace dynamics, including hot-desking and flexible office configurations

Success in this evolving landscape will require manufacturers to make clear strategic choices about their product portfolios, particularly given the strengthening position of appliance-based solutions. However, differentiation in the appliance-based segment is increasingly challenging as platform providers tighten certification requirements and standardize feature sets. While the overall market remains fragmented, these dynamics may create pressure for consolidation over time, especially for vendors seeking to maintain competitive scale and development resources.

Room-based Video Devices Revenue by Endpoint Segment – Q3 2024

Source: The Collab Collective, November 2024

In-depth Analysis of Q3 Results

Tabular Presentation of Revenue and Units Results for Q3 2024

Below is a detailed breakdown of revenue and units for Q3 2024:

Regional Revenue Split – By Room Endpoint Type – Q3 2024

Source: The Collab Collective, November 2024

Regional Unit Split – By Room Endpoint Type – Q3 2024

Source: The Collab Collective, November 2024

Top of Form

Analysis of Room-based Video Devices Market Distribution – Q3 2024

The Q3 2024 market distribution for room-based video devices shows notable shifts from the previous quarter:

1. Appliance-based solutions have significantly strengthened their dominant position, now accounting for 66% of total revenue, up from 61% in Q2, and 57% of units sold, up from 49% in Q2. This substantial increase suggests both strong market demand for integrated, high-quality solutions and strategic shifts by key vendors in their product mix.
2. PC-based solutions have experienced pressure while maintaining their position as the second-largest revenue generator, with share decreasing to 20% of total revenue, down from 24% in Q2. In terms of units, they've declined to 16% from 19%, indicating both seasonal factors and the impact of evolving vendor strategies, particularly as platform certification requirements continue to influence product development.
3. Room BYOD solutions revenue has decreased to 11% of the total, down from 13% in Q2, while their unit share has declined more significantly to 24% from 30%. This shift suggests a changing dynamic in the BYOD segment, influenced by both seasonal patterns and strategic repositioning by key vendors.
4. Personal Appliance-based solutions, while remaining a relatively small portion of the market at 3% of revenue and units, showed notable growth momentum. This performance indicates renewed interest in specialized video solutions for specific use cases, even as the overall market shifts toward larger integrated systems.

Room-based Video Devices Revenue and Units by Product Segment – Q3 2024

Source: The Collab Collective, November 2024

Average Selling Prices (ASP) – Q/Q Changes

The ASP changes from Q2 to Q3 2024 reveal important shifts in pricing dynamics across segments:

1. Appliance-based solutions are experiencing continued pricing pressure, with a -4.7% ASP decline despite revenue growing by 6.4% and units increasing by 11.6%. This suggests competitive pressures in the segment as vendors seek to gain or maintain market share, even as demand for these solutions strengthens.
2. Personal Appliance-based solutions show strong ASP growth of 9.4%, alongside a 49.5% revenue increase and 36.7% unit growth. This unusual combination of both higher volumes and higher ASPs suggests successful premium positioning and potentially pent-up demand for specialized solutions.
3. PC-based solutions recorded a modest -1.7% ASP decline, while seeing more substantial declines in both revenue (-22.1%) and units (-20.7%). This relatively stable ASP despite volume pressure indicates vendors are maintaining price discipline in this segment.
4. Room BYOD solutions experienced a significant ASP increase of 11.4%, despite declines in both revenue (-10.9%) and units (-20.0%). This substantial ASP improvement suggests a shift toward higher-end BYOD solutions, possibly reflecting enhanced feature sets or a focus on premium market segments.

WW ASP Changes in Relationship to Unit and Revenue Changes – Q/Q

Source: The Collab Collective, November 2024

Regional Market Contribution and Growth Analysis – Q3 2024

The Q3 2024 data reveals significant shifts in regional market dynamics, with varying growth patterns across different areas:

Room-based Video Devices Revenue and Units by Region – Q3 2024

Source: The Collab Collective, November 2024

1. North America (38% of global revenue):
   • Revenue reached $321.6M, representing the largest share of the global market
   • Showed strong growth of 15% quarter-over-quarter
   • Demonstrated robust year-over-year growth of 12%
   • Performance indicates successful adoption of new solutions and sustained investment in video technology
2. EMEA (29% of global revenue):
   • Revenue decreased to $244.5M
   • Experienced a 9% decline quarter-over-quarter
   • Showed slight year-over-year decline of 1%
   • Results suggest a maturing market adjusting to post-pandemic demand levels
3. APAC (29% of global revenue):
   • Revenue fell to $212.5M
   • Recorded a significant 22% decrease quarter-over-quarter
   • Maintained 26% year-over-year growth
   • Performance reflects both seasonal patterns and ongoing market volatility in the region
4. CALA (4% of global revenue):
   • Revenue reached $29.1M
   • Showed a modest 6% quarter-over-quarter decline
   • Achieved impressive 24% year-over-year growth
   • Continues to demonstrate strong potential as an emerging market

Room-based Video Devices Revenue by Regions – Q3 2024

* Appliance-based endpoints include Appliance-based Solutions and Personal Appliance-based Solutions. All Android-based systems are included in the appliance-based solutions segment.

Source: The Collab Collective, November 2024

This quarter's regional performance shows a notable shift in market balance:

• North America has strengthened its leadership position, now representing a larger share of global revenue
• EMEA and APAC show nearly equal market shares, though with different growth trajectories
• CALA maintains steady progress in market development despite its smaller size

These regional variations reflect different stages of market maturity, varying economic conditions, and distinct approaches to hybrid work adoption. North America's strong performance particularly stands out, suggesting successful execution of enterprise video strategies in this region.

Regional Revenue Mix – By Product Segment Analysis Q3 2024

The Q3 2024 data reveals distinct regional preferences across product segments, providing valuable insights for targeted product development and marketing strategies in the global video conferencing market.

Appliance-based Solutions

• North America accounts for 36% of segment revenue, a significant increase reflecting the region's strong adoption
• EMEA represents 26% of revenue, showing stability in this mature market
• APAC contributes 29% of revenue, a decrease from previous quarters
• CALA maintains 4% of revenue, demonstrating consistent though modest market share

Personal Appliance-based Solutions

• North America dominates with 63% of segment revenue, showing strong demand for executive solutions
• EMEA accounts for 21% of revenue
• APAC's share reaches 14%, indicating growing interest in this category
• CALA maintains 2% of revenue

PC-based Solutions

• North America leads with 39% of segment revenue
• EMEA follows closely at 35%, showing continued strong adoption
• APAC represents 22% of revenue
• CALA contributes 3% of revenue

Room BYOD

• North America accounts for 43% of segment revenue
• EMEA closely follows with 40%, indicating strong adoption of flexible solutions
• APAC represents 15% of revenue
• CALA maintains 2% of segment revenue

These shifts in regional revenue mix highlight several key trends:

1. North America's increased share of appliance-based solutions revenue suggests successful execution of enterprise video strategies and strong market acceptance of integrated solutions.
2. EMEA maintains balanced adoption across segments, particularly in PC-based and BYOD solutions, reflecting a mature market with diverse needs.
3. APAC's changing mix, particularly in appliance-based solutions, indicates evolving market dynamics and potential shifts in customer preferences.
4. CALA shows consistent share across segments, suggesting steady market development despite its smaller overall size.

Regional Revenue Mix – By Product Segment – Q3 2024

Source: The Collab Collective, November 2024

Product Segment Revenue Mix by Region

In Q3 2024, the revenue mix by product segment varied across regions, reflecting distinct market dynamics and enterprise preferences:

North America: The region continued to prioritize integrated, high-quality solutions, with Appliance-based solutions dominating the mix. PC-based solutions and Room BYOD options also held significant shares, supporting North America's diverse adoption of both premium and flexible systems.

EMEA (Europe, Middle East, and Africa): EMEA showed a balanced distribution of revenues across product categories. Appliance-based solutions maintained their lead, while PC-based solutions and Room BYOD options provided strong secondary contributions. The stable revenue mix reflects the region's maturity and steady demand across product segments.

APAC (Asia-Pacific): Appliance-based solutions overwhelmingly led the revenue mix, underscoring APAC's emphasis on dedicated and integrated setups for enterprise collaboration. Room BYOD and PC-based solutions played supporting roles, indicating their secondary importance in a market dominated by appliance systems.

CALA (Caribbean and Latin America): The CALA region presented a diverse product mix, with notable contributions from both Appliance-based and PC-based solutions. The presence of Room BYOD and Personal Appliance-based solutions signals opportunities for targeted growth in this emerging market.

Key Insights:

1. Appliance-based solutions maintain a commanding presence across all regions, reflecting their role as the cornerstone of enterprise video conferencing.
2. Regional differences in product mix illustrate the varying maturity levels and market demands, with North America and EMEA showing balanced adoption, APAC leaning towards integration, and CALA highlighting emerging opportunities.

Product Segment Revenue Mix – By Region – Q3 2024

Source: The Collab Collective, November 2024

Quarterly Historic Revenue of Appliance-based Solutions

The Appliance-based solutions market exhibited continued strength in Q3 2024, with total revenue reaching $555.6M. This represents a 6% quarter-over-quarter (Q/Q) increase from Q2 2024 and a robust 25% year-over-year (Y/Y) growth compared to Q3 2023. These results highlight sustained enterprise investment in dedicated, high-quality video conferencing systems, despite broader market challenges.

Year-to-Date (YTD) Observations: For the first three quarters of 2024, cumulative revenue for Appliance-based solutions reached approximately $1.56B, reflecting a 12% increase compared to the same period in 2023. This growth underscores the segment’s critical role in supporting hybrid work strategies and organizational communication goals.

Overall Revenue Trends: The market’s trajectory remains positive, with a consistent upward trend observed across both quarterly revenues and the 4Q MA. The latter provides a smoothed perspective that removes seasonal fluctuations, showing steady growth over the past year. Notably:

• Q3 revenue surpassed expectations, marking one of the strongest quarters since 2020, excluding the exceptional pandemic-driven demand peaks.
• While seasonality remains a factor, the Y/Y growth trend indicates that demand for Appliance-based solutions has entered a stable phase of expansion, supported by ongoing technology innovation and evolving workplace dynamics.

As organizations continue to adapt their hybrid work models, the Appliance-based solutions segment benefits from strong and consistent demand. Vendors focusing on feature-rich, integrated systems that offer scalability and interoperability are well-positioned to capture further market opportunities in the coming quarters.

Quarterly Historic Revenue of Appliance-based Solutions

Source: The Collab Collective, November 2024

Unit Shipment Trends of Room-based Video Devices

This section analyzes the unit shipment trends across different product segments using a multi-quarter perspective combined with the four-quarter (4Q) moving average trendline.

The Q3 2024 unit shipment trends reflect a market that continues to evolve as vendors adjust their strategies and enterprises refine their collaboration environments. Appliance-based Solutions remained the cornerstone of growth, while Personal Appliance-based Solutions showed a resurgence. In contrast, PC-based and Room BYOD solutions experienced declines, reflecting both seasonality and changing enterprise priorities.

Appliance-based Solutions

Q3 2024 saw 184,110 units shipped for Appliance-based Solutions, representing a 12% increase from Q2 2024’s 160,299 units and a 26% year-over-year growth from Q3 2023’s 145,720 units.

Key Observations:

• The Q3 shipments highlight strong enterprise demand for integrated systems that offer high reliability and advanced features, particularly as hybrid work models mature.
• While the segment remains well below the exceptional 195,933 units shipped in Q4 2023, the steady increase from earlier quarters positions Appliance-based Solutions as the leading choice for modern meeting room setups.
• The 4Q Moving Average trendline confirms ongoing momentum, providing a clear indication of recovery after earlier fluctuations. This sustained growth reflects a stabilization of demand as the market moves past pandemic-driven volatility.

Quarterly Historic Shipments of Appliance-based Solutions

Source: The Collab Collective, November 2024

Personal Appliance-based Solutions

The Personal Appliance-based Solutions segment experienced a notable recovery in Q3 2024, with unit shipments reaching 8,190 units. This represents a 36% quarter-over-quarter (Q/Q) increase from Q2 2024's 6,012 units and a modest 3% year-over-year (Y/Y) growth compared to Q3 2023’s 7,950 units. These results indicate a renewed interest in executive-focused and small office solutions.

Key Observations:

• The Q3 2024 growth reflects increased demand for high-value, specialized systems that cater to executives and small-team use cases. These systems' compact design and integrated features make them attractive for personal workspaces and smaller meeting rooms.
• Despite the segment’s recovery, shipment volumes remain significantly below pre-pandemic levels, suggesting that this category continues to face challenges in broader adoption.
• The 4Q Moving Average trendline shows a slight uptick, signaling early signs of stabilization after a prolonged decline in previous quarters.

The growth in Q3 suggests that Personal Appliance-based Solutions are regaining some momentum, driven by their appeal in targeted applications like executive setups and small meeting rooms.

Quarterly Historic Shipments of Personal Appliance-based Solutions

Source: The Collab Collective, November 2024

PC-based Solutions

The PC-based Solutions segment faced headwinds in Q3 2024, with unit shipments declining to 50,911 units. This represents a 21% quarter-over-quarter (Q/Q) decrease from Q2 2024’s 64,140 units and a 12% year-over-year (Y/Y) decline from Q3 2023’s 57,920 units. These results reflect the shifting dynamics in the video conferencing market as enterprises continue to evaluate their collaboration needs.

Key Observations:

• The Q3 decline aligns with broader seasonal patterns and ongoing market adjustments, as some enterprises transition toward integrated appliance-based systems.
• Despite the drop, PC-based Solutions maintain relevance for organizations seeking modular setups that allow greater flexibility in combining video conferencing peripherals with general-purpose computing devices.
• The 4Q Moving Average trendline shows a slight downward trajectory, indicating a prolonged softness in this segment amid competition from other product categories.

As hybrid work strategies evolve, the role of PC-based Solutions may continue to shift. This segment remains important for businesses prioritizing customizable and scalable video conferencing setups, even as overall demand trends downward.

Quarterly Historic Shipments of PC-based Solutions

Source: The Collab Collective, November 2024

Room BYOD

The Room BYOD segment experienced continued pressure in Q3 2024, with unit shipments declining to 77,518 units. This represents a 20% quarter-over-quarter (Q/Q) decrease from Q2 2024’s 96,898 units and a 4% year-over-year (Y/Y) decline compared to Q3 2023’s 80,791 units. The ongoing contraction in this segment reflects both market maturation and shifting vendor priorities.

Key Observations:

• The Q/Q decline suggests waning demand for flexible BYOD setups, as enterprises increasingly invest in more integrated, appliance-based systems for larger meeting spaces.
• Despite the overall decline, Room BYOD remains an important option for small-to-medium-sized meeting spaces and cost-sensitive deployments where flexibility is prioritized.
• The 4Q Moving Average trendline shows a gradual decline, indicating a sustained reduction in demand over the past year.

Room BYOD solutions remain a vital part of the product mix, particularly for organizations emphasizing portability and end-user-driven setups. However, their role may continue to diminish as other segments, such as appliance-based systems, capture a greater share of the market.

Quarterly Historic Shipments of Room BYOD

Source: The Collab Collective, November 2024

Ranking of Vendors by Revenue for Q3 2024

The Collab Collective estimates that the following reflects a ranking of vendors by revenue for Q3 2024.

Ranking of Vendors by Total Revenue and by Region

Source: The Collab Collective, November 2024

Closing Thoughts

As Q3 2024 concludes, the room-based video devices market continues to reflect a balance of stabilization and transformation. Total revenue and unit shipments indicate a market adjusting to post-pandemic norms while adapting to evolving enterprise collaboration needs.

Market Recovery and Growth Trends: The Q3 results highlight a consistent recovery across major segments, with Appliance-based Solutions driving both revenue and unit growth. This aligns with Q2’s observation of Appliance-based systems as the dominant choice for enterprise collaboration. However, Q3 results further emphasize the growing gap between integrated appliance systems and other categories, as segments like Room BYOD and PC-based Solutions face mounting challenges.

Evolving Enterprise Strategies: As noted in Q2, enterprises are increasingly focused on solutions that support long-term hybrid work strategies. In Q3, this trend solidified with a clear preference for systems that deliver seamless integration, advanced features, and scalable performance. Vendors have responded by emphasizing innovation in AI-driven capabilities and sustainability, a direction that remains critical moving forward.

Shifting Product Segment Dynamics: While the Q2 report suggested potential stabilization for Personal Appliance-based Solutions, Q3 results demonstrate a modest recovery in this segment, driven by renewed interest in executive setups. Conversely, Room BYOD has continued its downward trajectory, reflecting an accelerated shift away from user-driven setups toward more integrated alternatives.

Regional Performance Divergence: Q2 highlighted the importance of tailored regional strategies, and Q3 reinforces this observation. While North America maintained its leadership in revenue and adoption rates, APAC's mixed results and CALA's consistent growth underline the need for nuanced approaches across diverse markets. EMEA’s slight year-over-year decline reflects a maturing market, with growth increasingly reliant on targeted investments and differentiation.

Looking Ahead: The outlook for the room-based video devices market remains cautiously optimistic. Key themes for the coming quarters include:

• Continued Dominance of Appliance-based Solutions: This segment will likely expand further, supported by enterprise investment in integrated systems tailored for hybrid work environments.
• Innovation as a Differentiator: Vendors should continue leveraging advancements in AI, analytics, and sustainability to enhance value propositions.
• Challenges for Legacy and BYOD Solutions: With customer preferences leaning towards integration and scalability, these segments may face sustained pressure unless repositioned for niche or emerging use cases.
• Regional Opportunities: Growth potential in CALA and parts of APAC remains promising, especially for vendors able to meet localized demands.

About Us / Document Notices

About Us

Craig Durr is the Chief Analyst and Founder of The Collab Collective, an industry analyst firm focused on workplace collaboration and communication. Through his work as an analyst, researcher, and keynote speaker, Craig has developed deep insight into the services, technologies, and devices that empower seamless connections between businesses, employees, and customers.

His expertise encompasses comprehensive market analysis, sizing projections, product evaluations, emerging trends, and end-user and buyer expectations. He has been a featured speaker in the US, India, South America, and Europe and is recognized by ARInsights as an ARchitect Power 100 analyst.

Beyond technology, Craig also researches the intricate human dimensions of work, categorizing his findings into the workforce, the workplace, and the workflows of the modern work experience. By unraveling these components, he helps to unveil the intricate interplay between technology, productivity, and business strategies essential to the future of work.

You can contact him at cdurr@collab-collective.com, on Twitter @craigdurr, or LinkedIn - https://www.linkedin.com/in/craigdurr/

The Collab Collective offers deep insights into the evolving landscape of workplace communication and collaboration, combining data-driven analysis with a nuanced understanding of the workforce, workplace, and workflows shaping today's hybrid environments. Our analysts are experts in workplace collaboration, customer experience, and employee experience technologies, as well as enterprise applications for creativity and workflow management—providing a comprehensive understanding of how these solutions drive real-world business outcomes.

Our services include syndicated market research, custom studies tailored to your business needs, and sales enablement strategies that help you connect with your target audience more effectively. At The Collab Collective, we don't just provide research; we foster collaborative partnerships that uncover the untold stories within the modern workplace.

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Appendix A: Background and Definitions

Research Background and Methodology

This report was developed using primary and secondary sources of information. The Collab Collective (TCC) regularly contacts and interviews approximately 40 vendors operating worldwide. TCC collects quarterly volume and revenue data from the major vendors throughout the year, allowing us to perform market-sizing based on data submitted directly by the suppliers. In cases where data is not directly provided, TCC has made estimates based on other data points from vendors combined with our market insights.

All revenues stated are from the technology vendor ("factory") and do not include channel/reseller markup ("retail"). We attempt to make our units clear in all figures and tables. Numbers in the tables may not add precisely to 100% due to rounding.

Product Segments Within Room-based Video Devices

The table below shows The Collab Collective's definitions and examples of the different endpoint segments.

Regarding the Classification of Android-based Solutions

Over the last few years, we have seen the emergence of a new genre of traditional appliance-based codecs. These devices run Android versions of popular cloud-based conferencing services such as Microsoft Teams Room, Zoom Room, Google Meet Rooms, and others for room-use cases.

Although these devices seem very similar to the PC version of these applications, some noticeable differences exist, such as Android operating systems that can only be updated with firmware updates from the hardware vendor. These devices also leverage System-on-chip (SoC) hardware to accelerate audio and video encoding and decoding. Because of these characteristics, The Collab Collective categorizes these devices as Appliance-based Solutions.

Room-based Video Devices Product Segments

Source: The Collab Collective, November 2024